Nav: Home

Landmark study proves Oral-B® power toothbrush technology superior in reducing plaque and gingivitis

January 11, 2003

BOSTON, MA, January 11, 2003 -- Nearly four decades of research conclude that power toothbrushes with rotation oscillation action, such as the Oral-B 3D Excel, are demonstrably more effective in removing plaque and reducing gingivitis than other types of power toothbrushes -- including those featuring "sonic" technology -- according to an international study announced today at the Forsyth Institute conference on evidence-based dentistry.

Half of adults age 18 or older have some evidence of gingivitis, the earliest form of periodontal disease. Gingivitis is reversible with professional treatment and good at-home oral care, but if left untreated, can lead to periodontal disease and possible tooth and bone loss.

The comprehensive study, conducted by the Cochrane Collaboration, a British-based non-profit health research group, reviewed data from all available published studies conducted between 1964 and 2001, involving more than 2,500 participants. The study independently concluded that toothbrushes that rotate and oscillate, a technology pioneered by Oral-B in 1991, are more effective than any other type of toothbrush -- manual or "sonic" -- in reducing plaque and gingivitis.

"For over a decade, consumers and the dental community have been bombarded with conflicting information about which type of toothbrushes -- manual, power or "sonic" -- work best," said Dr. Paul Warren, Vice President of Clinical Research for Oral-B. "This study clears up any confusion and conclusively proves that Oral-B power toothbrush technology is superior in keeping teeth and gums healthy."

The flagship Oral-B 3D Excel power toothbrush builds upon the original rotation oscillation movement with a patented 3D technology that adds high-speed in-and-out pulsations. With its unique combination of the compact brush head and the patented 3D action, the Oral-B 3D Excel cleans below the gum line to prevent and even reverse gum disease. Additionally, 3D technology has been clinically proven to whiten teeth better than "sonic" technology.

"Oral-B has been and still is at the forefront of dental technology and the Cochrane study confirms decades of our own research and development," said Bruce Cleverly, President, Gillette Oral Care. "We've always known, and the Cochrane study confirms our 3D Excel power toothbrush technology is the best at reducing plaque and gingivitis."

Power toothbrushes included in the Cochrane Collaboration study included brushes produced by Braun Oral-B, Philips Sonicare, Interplak, Rowenta and Ultrasonex. Detailed findings are to be published in the January 2003 issue of The Cochrane Library.
-end-
About Gillette Oral Care
The $5 billion worldwide physical oral care market consists of both manual and power toothbrushes. With its Oral-B products, The Gillette Company is the worldwide leader in both segments. The brand includes manual and power toothbrushes for children and adults, oral irrigators and oral care centers and interdental products such as dental floss. Oral-B manual toothbrushes, the foundation and largest category of The Gillette Company's thriving oral care business, are used by more dentists and consumers than any other brand in the U.S. and many international markets.

Headquartered in Boston, The Gillette Company is the world leader in male grooming, a category that includes blades, razors and shaving preparations. Gillette also holds the number one position worldwide in selected female grooming products, such as wet shaving products and hair epilation devices. In addition, the Company is the world leader in alkaline batteries.

Porter Novelli

Related Periodontal Disease Articles:

Common periodontal pathogen may interfere with conception in women
According to a recent study, a common periodontal pathogen may delay concepcion in young women.
Columbia U. dental scientist receives IADR Award for periodontal research
Panos N. Papapanou, DDS, PhD, was recognized for contributions to areas of study including the epidemiology of periodontal diseases, their pathobiology, the assessment of microbial and host-derived risk factors, as well as the diseases' role as health stressor in heart disease and pregnancy complications. 
Collagen hydrogel scaffold and fibroblast growth factor-2 accelerate periodontal healing of class II
A new regenerative scaffold made of biosafe collagen hydrogel and collagensponge could possess the ability of retaining fibroblastic growth factor-2 (FGF2) and stimulate the periodontal tissue regeneration, according to new research published in The Open Dentistry Journal.
Study reveals new link between periodontal and cerebrovascular diseases
A new study has revealed a relationship between chronic periodontitis and lacunar infarct, two common diseases in the elderly.
Long-term marijuana use associated with periodontal disease
While using marijuana for as long as 20 years was associated with periodontal disease, it was not associated with some other physical health problems in early midlife at age 38, according to an article published online by JAMA Psychiatry.
Non-inflammatory destructive periodontal disease
A NIDPD case was studied in order to analyze features of the disease, and discuss the possible etiologic factors.
Periodontal disease associated with increased breast cancer risk in postmenopausal women
Postmenopausal women with periodontal disease were more likely to develop breast cancer than women who did not have the chronic inflammatory disease.
Periodontal disease linked to increased risk of kidney disease
In a study of blacks with normal kidney function, those with severe periodontal disease developed chronic kidney disease at four times the rate of those without severe periodontal disease.
Periodontal disease associated with cardiovascular risk in large multicenter study
Periodontal disorders such as tooth loss and gingivitis have been identified as a potential risk marker for cardiovascular disease in a large study reported today.
Novel pro-resolving-medicines in periodontal regeneration
Today during the 43rd Annual Meeting & Exhibition of the American Association for Dental Research, held in conjunction with the 38th Annual Meeting of the Canadian Association for Dental Research, Daniel Huy Nguyen, The Forsyth Institute, Cambridge, Mass., will present research titled 'Novel Pro-Resolving-Medicines in Periodontal Regeneration.'

Related Periodontal Disease Reading:

Best Science Podcasts 2019

We have hand picked the best science podcasts for 2019. Sit back and enjoy new science podcasts updated daily from your favorite science news services and scientists.
Now Playing: TED Radio Hour

Digital Manipulation
Technology has reshaped our lives in amazing ways. But at what cost? This hour, TED speakers reveal how what we see, read, believe — even how we vote — can be manipulated by the technology we use. Guests include journalist Carole Cadwalladr, consumer advocate Finn Myrstad, writer and marketing professor Scott Galloway, behavioral designer Nir Eyal, and computer graphics researcher Doug Roble.
Now Playing: Science for the People

#529 Do You Really Want to Find Out Who's Your Daddy?
At least some of you by now have probably spit into a tube and mailed it off to find out who your closest relatives are, where you might be from, and what terrible diseases might await you. But what exactly did you find out? And what did you give away? In this live panel at Awesome Con we bring in science writer Tina Saey to talk about all her DNA testing, and bioethicist Debra Mathews, to determine whether Tina should have done it at all. Related links: What FamilyTreeDNA sharing genetic data with police means for you Crime solvers embraced...