Dairy product purchasing differs in households with and without children

January 15, 2021

Champaign, IL, January 15, 2021 - American dairy consumers are often influenced by a variety of factors that can affect their buying habits. These factors include taste, preference, government information, cultural background, social media, and the news. In an article appearing in JDS Communications, researchers found that households that frequently bought food for children are interested in dairy as part of their diet and purchased larger quantities of fluid milk and more fluid milk with a higher fat content.

To assess the purchasing habits of households that purchase food for children versus those that do not, researchers from Purdue University and Oklahoma State University collected data through an online survey tool, Qualtrics. Respondents, required to be 18 years of age or older, were asked a variety of questions to collect demographic information and dairy product purchasing behavior from US residents. Kantar, an online panel database, was used to obtain participants through their opt-in panel database. "The sample was targeted to be representative of the US population in terms of sex, age, income, education, and geographical region of residence as defined by the US Census Bureau (2016)," said author Mario Ortez, PhD student at Purdue University in West Lafayette, IN, USA.

The survey received a total of 1,440 responses to be assessed. Per the results, 511 respondents indicated they frequently purchased food specifically for children, whereas 929 indicated they did not. Of the 1,440 respondents, 521 indicated that they had at least one child in the household, and 912 indicated they did not have children in their household. The study found that households that frequently purchased food for children generally purchased larger quantities of fluid milk, along with their chosen fluid milk having a higher fat content. Households with children also bought yogurt more frequently than other households.

Other findings from the survey indicated that cheese and milk are most often purchased for part of a meal, and yogurt is bought most frequently as a snack. The survey also found that households largely reported reviewing product attributes of price, expiration date, and nutritional information (in that order) on egg, milk, and meat labels.

"This study demonstrates the continued belief among American consumers that dairy products are an important part of a healthy diet fed to children. The popularity of whole milk, cheese, and yogurt within these households suggests that children enjoy the taste of dairy products and are happy to have them served during regular meals and at snack time," said Matthew Lucy, PhD, Editor-in-Chief of JDS Communications, University of Missouri, Columbia, MO, USA. These findings can influence product marketing efforts and stakeholder decisions in the dairy industry.

"Future studies can build on this work by evaluating whether there is a spillover effect from purchasing specifically for children and the general dairy and protein product purchasing habits of those households," said Dr. Courtney Bir, PhD, coauthor of the study and assistant professor, Oklahoma State University, Stillwater, OK, USA.

Policy makers and companies can use this information to help inform product labeling and better target necessary segments to increase product awareness and better the dairy industry as a whole.
-end-


Elsevier

Related Social Media Articles from Brightsurf:

it's not if, but how people use social media that impacts their well-being
New research from UBC Okanagan indicates what's most important for overall happiness is how a person uses social media.

Social media postings linked to hate crimes
A new paper in the Journal of the European Economic Association, published by Oxford University Press, explores the connection between social media and hate crimes.

How Steak-umm became a social media phenomenon during the pandemic
A new study outlines how a brand of frozen meat products took social media by storm - and what other brands can learn from the phenomenon.

COVID-19: Social media users more likely to believe false information
A new study led by researchers at McGill University finds that people who get their news from social media are more likely to have misperceptions about COVID-19.

Stemming the spread of misinformation on social media
New research reported in the journal Psychological Science finds that priming people to think about accuracy could make them more discerning in what they subsequently share on social media.

Looking for better customer engagement value? Be more strategic on social media
According to a new study from the University of Vaasa and University of Cyprus, the mere use of social media alone does not generate customer value, but rather, the connections and interactions between the firm and its customers -- as well as among customers themselves -- can be used strategically for resource transformation and exchanges between the interacting parties.

Exploring the use of 'stretchable' words in social media
An investigation of Twitter messages reveals new insights and tools for studying how people use stretched words, such as 'duuuuude,' 'heyyyyy,' or 'noooooooo.' Tyler Gray and colleagues at the University of Vermont in Burlington present these findings in the open-access journal PLOS ONE on May 27, 2020.

How social media platforms can contribute to dehumanizing people
A recent analysis of discourse on Facebook highlights how social media can be used to dehumanize entire groups of people.

Social media influencers could encourage adolescents to follow social distancing guidelines
Public health bodies should consider incentivizing social media influencers to encourage adolescents to follow social distancing guidelines, say researchers.

Social grooming factors influencing social media civility on COVID-19
A new study analyzing tweets about COVID-19 found that users with larger social networks tend to use fewer uncivil remarks when they have more positive responses from others.

Read More: Social Media News and Social Media Current Events
Brightsurf.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.