Nav: Home

College drinking intervention strategies need a refresh

March 14, 2019

Peer approval is the best indicator of the tendency for new college students to drink or smoke, even if the students don't want to admit it, according to new research from Michigan State University.

This new finding is key to help universities address the problems of underage or binge drinking, said Nancy Rhodes, professor and lead author of the study published in the journal Health Education and Behavior.

"We need to change our intervention approach to amplify the voices of those who don't approve of this kind of behavior, such as students who are disturbed at 3 a.m. by drunk dormmates arriving home," Rhodes said. "We suggest that emphasizing the social costs of these behaviors may be a promising strategy. Most importantly, the messages need to come from peers themselves, not authority figures."

Previous studies and social-norm approaches to curb these risky behaviors have focused on the perceived prevalence of students who drink or smoke, not whether the behavior is socially approved.

"More than their family's influence or how many students they think are participating in a risky behavior, students choose to drink or smoke based on if they believe their small circle of peers will approve," said Rhodes, who studies persuasion and social influence. "Students don't want to admit they're influenced by friends. They think they are making independent choices, but the reality is they are seeking acceptance."

Rhodes' research involved 413 first-year college students living in on-campus residence halls. First-year students were chosen because they are developing their independence and behavioral attitudes away from their families.

Students were tested on how quickly they responded to descriptions of drinking and smoking mixed in with other behaviors. They answered "yes" or "no" if they believed their family and friends wanted them to engage in those behaviors.

Students who quickly indicated their peers approved of them drinking signified higher drinking and smoking intentions. On the contrary, how quickly they indicated their parents approved of drinking and smoking had no effect on intention.

"This is referred to as cognitive accessibility, or the ease of activating something from memory," Rhodes said. "How quickly do they respond to the questions? How quickly do they say their friends want them to drink? How quickly do they say their friends want them to play drinking games? How fast they agree is what matters and predicts future behavior."
-end-
(Note for media: Please include a link to the original paper in online coverage: https://journals.sagepub.com/doi/full/10.1177/1090198118818238)

Michigan State University

Related Smoking Articles:

A case where smoking helped
A mutation in the hemoglobin of a young woman in Germany was found to cause her mild anemia.
No safe level of smoking
People who consistently smoked an average of less than one cigarette per day over their lifetime had a 64 percent higher risk of earlier death than people who never smoked.
Nearly half of women who stop smoking during pregnancy go back to smoking soon after baby is born
A major new review published today by the scientific journal Addiction reveals that in studies testing the effectiveness of stop-smoking support for pregnant women, nearly half (43 percent) of the women who managed to stay off cigarettes during the pregnancy went back to smoking within six months of the birth.
If you want to quit smoking, do it now
Smokers who try to cut down the amount they smoke before stopping are less likely to quit than those who choose to quit all in one go, Oxford University researchers have found.
Cochrane news: Have national smoking bans worked in reducing harms in passive smoking?
The most robust evidence yet, published today in the Cochrane Library, suggests that national smoking legislation does reduce the harms of passive smoking, and particularly risks from heart disease.
Advocating for raising the smoking age to 21
Henry Ford Hospital pulmonologist Daniel Ouellette, M.D., who during his 31-year career in medicine has seen the harmful effects of smoking on his patients, advocates for raising the smoking age to 21.
Stress main cause of smoking after childbirth
Mothers who quit smoking in pregnancy are more likely to light up again after their baby is born if they feel stressed.
As smoking declines, more are likely to quit
Smokeless tobacco and, more recently, e-cigarettes have been promoted as a harm reduction strategy for smokers who are 'unable or unwilling to quit.' The strategy, embraced by both industry and some public health advocates, is based on the assumption that as smoking declines overall, only those who cannot quit will remain.
Smoking around your toddler could be just as bad as smoking while pregnant
Children whose parents smoked when they were toddlers are likely to have a wider waist and a higher BMI by time they reach ten years of age, reveal researchers at the University of Montreal and its affiliated CHU Sainte Justine Research Centre.
Smoking and angioplasty: Not a good combination
Quitting smoking when you have angioplasty is associated with better quality of life and less chest pain.

Related Smoking Reading:

Best Science Podcasts 2019

We have hand picked the best science podcasts for 2019. Sit back and enjoy new science podcasts updated daily from your favorite science news services and scientists.
Now Playing: TED Radio Hour

Climate Crisis
There's no greater threat to humanity than climate change. What can we do to stop the worst consequences? This hour, TED speakers explore how we can save our planet and whether we can do it in time. Guests include climate activist Greta Thunberg, chemical engineer Jennifer Wilcox, research scientist Sean Davis, food innovator Bruce Friedrich, and psychologist Per Espen Stoknes.
Now Playing: Science for the People

#527 Honey I CRISPR'd the Kids
This week we're coming to you from Awesome Con in Washington, D.C. There, host Bethany Brookshire led a panel of three amazing guests to talk about the promise and perils of CRISPR, and what happens now that CRISPR babies have (maybe?) been born. Featuring science writer Tina Saey, molecular biologist Anne Simon, and bioethicist Alan Regenberg. A Nobel Prize winner argues banning CRISPR babies won’t work Geneticists push for a 5-year global ban on gene-edited babies A CRISPR spin-off causes unintended typos in DNA News of the first gene-edited babies ignited a firestorm The researcher who created CRISPR twins defends...