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New head-to-head clinical studies reveal Reach Ultraclean toothbrush and floss deliver superior plaque removal compared to leading competitive products

April 06, 2009

MORRIS PLAINS, N.J., April 6, 2009 - New head-to-head clinical trial results demonstrate that REACH® ULTRACLEAN™ Toothbrush and Floss deliver superior plaque removal. The five studies conducted by Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc., and presented today during the 87th General Session and Exhibition of the International Association for Dental Research in Miami collectively found:
  • REACH® ULTRACLEAN™ Floss removes up to two times more plaque than Glide®* floss products. i
  • REACH® ULTRACLEAN™ Toothbrush removes more plaque and provides improved gum health versus the Colgate® 360°®** toothbrush. The REACH® ULTRACLEAN™ Toothbrush also removes up to 90 percent of plaque in places that are hard to reach.ii
"The results of the clinical trials for the REACH® ULTRACLEAN™ Toothbrush and Floss help set a new standard for the oral care tools patients use in the fight against plaque," said Sylvia Santos, RDH, MS, Associate Director, R&D, Johnson & Johnson Consumer & Personal Products Worldwide, Division of Johnson & Johnson Consumer Companies, Inc. "Through innovative design and unmatched cleaning technology, we continue to help patients achieve cleaner, healthier mouths."

About the Clinical Studies

Four randomized, observer-blind, three-way crossover and controlled studies were conducted for the REACH® ULTRACLEAN™ Floss to determine dental plaque removal efficacy by flossing. The results demonstrate that REACH® ULTRACLEAN™ Floss removes up to two times more interproximal plaque than Crest® Glide® Original Mint, Crest® Glide® Deep Clean, Crest® Glide® Whitening Plus Scope®, Crest® Glide® Comfort Plus and Crest® Glide® Shred Guard. Subjects received a pre-flossing plaque examinationiii by a trained dental examiner and were randomly assigned to a sequence of treatments. Surrogate flossing was performed by a trained dental hygienist and post-flossing plaque assessments were conducted by the trained dental examiner. Subjects made three visits to the site with at least 24 hours of rest between each visit.

The fifth study, which examined the REACH® ULTRACLEAN™ Toothbrush, was a 30-day observer-blind, parallel and controlled clinical study. It was conducted to determine dental plaque removal efficacy by brushing. Results show that the REACH® ULTRACLEAN™ Toothbrush removes up to 90 percent of plaque in places that are hard to reach. The toothbrush also removes more plaque and provides improved gum health compared to Colgate® 360°® following 30 days of use. Subjects received assessments for safety, gingivitisiv and pre-brushing plaque levels on all teeth.v Subjects brushed in their usual manner for two minutes twice daily with their randomly assigned toothbrush and fluoride toothpaste. Subjects received pre- and post-brushing examinations for oral soft tissue assessment, gingivitis and plaque levels on Days 1 and 30.

About the Products

The REACH® ULTRACLEAN™ Floss contains MICRO-GROOVES™ technology that flex to adapt to the contours between the teeth to provide superior cleaning. The exclusive MICRO-GROOVES™ technology slide easily to grab and remove plaque. The end result - the unique, stretchy, no-shred dental floss offers a comfortable cleaning experience that is gentle on the gums.

The REACH® ULTRACLEAN™ Toothbrush offers the signature REACH® angled neck designed like a dental instrument to clean places that are hard to reach. Multi-level bristles and a dense cleansing tip together thoroughly clean between teeth, behind teeth and along the gum lines. The toothbrush also features an ergonomic handle with a thumb grip for greater control and comfort.
-end-
The REACH® ULTRACLEAN™ Toothbrush and Floss is available at food, drug and mass merchandise outlets for a suggested retail price of $2.99-$3.99 for the toothbrush and $3.49-$3.99 for the floss. Patient samples are also available from leading dental distributors as well as on www.JJDentalProfessional.com.

For more information on the REACH® ULTRACLEAN™ Toothbrush and Floss, please visit www.JJDentalProfessional.com.

Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc.

Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc. is a leader in the consumer oral health and whitening market with LISTERINE® Antiseptic Mouthwash, LISTERINE® TOTAL CARE Anticavity Mouthwash, LISTERINE® WHITENING® Quick Dissolving Strips, LISTERINE® WHITENING® Pre-Brush Rinse, LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse, LISTERINE® WHITENING® Pen, LISTERINE® SMART RINSE™, LISTERINE® AGENT COOL BLUE®, REACH® toothbrushes, REACH® floss, and REMBRANDT® tooth whitening products.

i Data on file, McNEIL-PPC, Inc.
ii Data on file, McNEIL-PPC, Inc.
iii According to the Proximal/Marginal Index
iv According to the Modified Gingival Index
v According to the Rustogi Modified Navy Plaque Index
*Glide® is a registered trademark of Procter & Gamble
**Colgate® 360°® is a registered trademark of Colgate-Palmolive Company


Edelman Public Relations

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