Multisensory experiences enhance sales and feeling of comfort in shops and restaurantsMay 28, 2018
According to research, the combination of food, lighting, colours, furniture, table setting, atmosphere, sound and environment create a multisensory experience that has an effect on consumers' behaviour and general feeling of comfort. The preliminary results show that sounds of nature that were played in the fruit and vegetable section of a grocery shop had a clear impact on the shop's sales. The sales of fruit and vegetables showed an increase of 20% compared to the previous week and 13% compared to the week that followed.
A two-year project was conducted in Finland to find out how different factors such as presentation of the food, the built environment and characteristics of the space can influence customers' experiences and choices of foods in restaurants and grocery shops. The research combined methods from the fields of music research, food science, sociology, architecture and business economics. The project aimed at producing results that could be utilised for business purposes in the nutrition industry and in the planning of different food and eating environments.
The Sibelius Academy of the University of the Arts Helsinki (Uniarts Helsinki) was in charge of examining how music and environmental sounds could be used in supermarkets, fine dining restaurants and in a lunch restaurant.
"By determining the optimal sound design for a grocery shop, we were able to influence consumers' personal and social behaviour. We assessed the premises and the appliances together with the customers to see if there was something that was lacking or in need of improvement in terms of acoustic design", says researcher Heikki Uimonen, who was in charge of Uniarts Helsinki's contribution in the research consortium.
Researchers discovered that the volume of music and the acoustic features of the space, the multisensory experience involving the space and sounds, the interaction between the senses, and emotional experiences induced by music performances played a major role in the sound design for a restaurant. The research also showed that lunch time is largely defined by its social aspect, which can be either boosted or reduced by different features in the surroundings - such as music.
The research report, titled Ei ainoastaan leivästä - Ruoka, kokemus ja moniaistisuus (In English: It is not on Bread Alone - Food, Experience and Multisensoriality), was published on Monday, 5 March 2018. The report was based on the research done for a project titled Health Supporting Multisensory Food Environment. The project was a collaboration between Tampere University of Technology, University of Turku, Uniarts Helsinki's Sibelius Academy, and Seinäjoki University of Applied Sciences. The multi-disciplinary research was funded by TEKES/Business Finland.
University of the Arts Helsinki
Related Music Articles:
New research published in Frontiers in Psychology takes a closer look at how music influences the mood in people suffering from depression, and examines what factors might affect whether listening to sad music in group settings provides social benefits for listeners, or if it rather reinforces depressive tendencies.
A new study suggests that music -- and specifically infant-directed song -- evolved as a way for parents to signal to children that their needs are being met, while still freeing up parents to perform other tasks, like foraging for food, or caring for other offspring.
Researchers at the University of Barcelona and the Montreal Neurological Institute and Hospital of McGill University have discovered that people with this condition showed reduced functional connectivity between cortical regions responsible for processing sound and subcortical regions related to reward.
Sounds, such as music and noise, are capable of reliably affecting individuals' moods and emotions, possibly by regulating brain dopamine, a neurotransmitter strongly involved in emotional behavior and mood regulation.
A new study by researchers at IDIBELL, UB and McGill University explains brain mechanisms associated to the lack of sensitivity to music and its evolutionary significance.
New research from Center for Music in the Brain shows that patriotism in music is expressed through use of speech rhythms from the composer's native language.
Cornell University researchers found that music can have important effects on the cooperative spirits of those exposed to music.
Music can influence how much you like the taste of beer, according to a study published in Frontiers in Psychology.
A new study from MIT and Brandeis University suggests musical tastes are cultural, not hardwired in the brain.
As soon as social considerations also play a part in economic decisions, our brain seems to switch to a different processing mode.
Related Music Reading:
How Music Works
by David Byrne (Author)
*Updated with a new chapter on digital curation*
How Music Works is David Byrne’s incisive and enthusiastic look at the musical art form, from its very inceptions to the influences that shape it, whether acoustical, economic, social or technological. Utilizing his incomparable career and inspired collaborations with Talking Heads, Brian Eno, and many others, Byrne taps deeply into his lifetime of knowledge to explore the panoptic elements of music, how it shapes the human experience, and reveals the impetus behind how we create, consume, distribute, and enjoy the songs,... View Details
Music Theory For Dummies
by Michael Pilhofer (Author), Holly Day (Author)
Get more out of music with this essential guide
Music Theory For Dummies makes music theory easy to understand, with a friendly, unintimidating overview of everything you need to know to become fluent at knocking out beats, reading musical scores, and learning to anticipate where a song should go—whether you're reading someone else's music or writing your own. Whether you're a music student or a music lover, you'll learn to read, write, and understand music with this informative guide. With expert instruction, you'll put it all together as you compose, arrange, and create... View Details
La La Land: Music from the Motion Picture Soundtrack
by Justin Hurwitz (Composer)
(Piano/Vocal/Guitar Songbook). Written and directed by Damien Chazelle, La La Land tells the story of Mia Emma Stone , an aspiring actress, and Sebastian Ryan Gosling , a dedicated jazz musician, who are struggling to make ends meet in a city known for crushing hopes and breaking hearts. Set in modern day Los Angeles, this original musical about everyday life explores the joy and pain of pursuing your dreams. Our matching folio features 10 piano/vocal/guitar arrangements from the award-winning soundtrack featuring original songs by Justin Hurwitz with lyrics by Benj Pasek and Justin Paul. View Details
Siren Song: My Life in Music
by Seymour Stein (Author), Gareth Murphy (Author)
The autobiography of America’s greatest living record man: the founder of Sire Records and spotter of rock talent from the Ramones to Madonna.
Seymour Stein is America's greatest living record man. Not only has he signed and nurtured more important artists than anyone alive, now sixty years in the game, he's still the hippest label head, travelling the globe in search of the next big thing.
Since the late fifties, he's been wherever it's happening: Billboard, Tin Pan Alley, The British Invasion, CBGB, Studio 54, Danceteria, the Rock n Roll Hall of Fame, the CD crash.... View Details
Never Play Music Right Next to the Zoo
by John Lithgow (Author), Leeza Hernandez (Illustrator)
This lively and lyrical jaunt from actor and author John Lithgow comes with a CD of his celebrated song!
Oh, children! Remember! Whatever you may do,
Never play music right next to the zoo.
They’ll burst from their cages, each beast and each bird,
Desperate to play all the music they’ve heard.
A concert gets out of hand when the animals at the neighboring zoo storm the stage and play the instruments themselves in this hilarious picture book based on one of John Lithgow’s best-loved tunes. This package includes a CD of John and... View Details
Music: An Appreciation, Brief Edition
by Roger Kamien Music: An Appreciation (Author)
Music: An Appreciation remains the time-tested solution for welcoming non-majors to the art of listening to great music. Now, Roger Kamien places a renewed focus on learning the elements of music, fostering each student’s unique path to listening and understanding. This is achieved through step-by-step guidance as they learn the elements of music, as well as an increased number of musical selections to appreciate,and an enhanced McGraw-Hill Connect experience. As the authority in the Music Appreciation course, Kamien equips students with the language, tools and... View Details
First 50 Songs You Should Play on Ukulele
by Hal Leonard Corp. (Author)
(Ukulele). An amazing collection of 50 accessible, must-know favorites for the beginner who's learned enough to feel ready to step into songbooks! This book features melody, lyrics, and chord diagrams. Includes: Both Sides Now * Edelweiss * The 59th Street Bridge Song (Feelin' Groovy) * Hallelujah * Hey, Soul Sister * I Walk the Line * I'd like to Teach the World to Sing * I'm Yours * Imagine * Mack the Knife * Over the Rainbow * Peaceful Easy Feeling * Puff the Magic Dragon * The Rainbow Connection * Riptide * Singin' in the Rain * Take Me Home, Country Roads * This Land Is Your Land * We... View Details
This Is Your Brain on Music: The Science of a Human Obsession
by Daniel J. Levitin (Author)
In this groundbreaking union of art and science, rocker-turned-neuroscientist Daniel J. Levitin explores the connection between music—its performance, its composition, how we listen to it, why we enjoy it—and the human brain.
Taking on prominent thinkers who argue that music is nothing more than an evolutionary accident, Levitin poses that music is fundamental to our species, perhaps even more so than language. Drawing on the latest research and on musical examples ranging from Mozart to Duke Ellington to Van Halen, he reveals:
• How composers produce some of the... View Details
A Murder in Music City: Corruption, Scandal, and the Framing of an Innocent Man
by Michael Bishop (Author), Richard Walter (Foreword)
A private citizen discovers compelling evidence that a decades-old murder in Nashville was not committed by the man who went to prison for the crime but was the result of a conspiracy involving elite members of Nashville society.
Nashville 1964. Eighteen-year-old babysitter Paula Herring is murdered in her home while her six-year-old brother apparently sleeps through the grisly event. A few months later a judge's son is convicted of the crime. Decades after the slaying, Michael Bishop, a private citizen, stumbles upon a secret file related to the case and with the help of some... View Details