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How to ride on brainwaves: From ideas to business

June 02, 2016

Being an entrepreneur is not easy. There are a lot of challenges on the way - you have to have a good idea, you need to know where, when and how to raise the money that funds its development and you have to lead a team of various professions to follow your vision. Anil Sethi started working for two cups of coffee per day when he began his first startup. He had to struggle with lots of failures and eventually became a successful Swiss entrepreneur. In his book From Science to Startup: The Inside Track of Technology Entrepreneurship (Springer) he charts the experiences, pitfalls and knowledge behind transforming scientific ideas into successful startups and offers a practical guide for those who want to turn their ideas into real business.

Drawing on his own experience and a wealth of global case studies, Sethi takes us on a detailed, step-by-step journey through the whole startup process: from initial positioning to getting the interest of investors to tips and tricks that most entrepreneurs won't admit to. "This book is about things I wished I had known when I began my journey," Sethi says. That's why he enhances his text with useful advice for future entrepreneurs in takeaway messages, like'Targeting the right investors is as important as avoiding the wrong ones.'

From Science to Startup is meant for students finishing their MBA and entrepreneurs who haven't yet found a clear path to follow. But it also addresses scientists and engineers who want to commercialise their innovations because it helps them "to recognize their box and how to think outside of i" as Sethi puts it. With this book, Sethi wants to help improve the communication between scientists and economists. "Scientists are fantastic at developing and understanding their work, but they simply can't communicate how their work will make our lives better and how it could be put into practical use in ways that us normal folks can understand," says Sethi, sharing his experience.

Anil Sethi is a serial entrepreneur and founder of Swiss Extension. He also founded Flisom, one of the world's leading flexible PV companies. Sethi took the technology that was developed at the Federal Institute of Technology in Zurich, and changed and developed it so it became a real company. He then led the company as the CEO and CFO from its inception in 2005 to 2012. He led three rounds of funding and built a team of over 20 people to transition the technology to market. Sethi was recognised for his efforts with honours from various entities along the way. These include being honoured as a Technology Pioneer by the World Economic Forum and an invitation to attend WEF in Davos in 2007.
Anil Sethi
From Science to Startup
The Inside Track of Technology Entrepreneurship
2016, XII, 243 p. 18 illus. in colour
Softcover 29,99 €| £16.50 | $29.99
ISBN 978-3-319-30424-3
Also available as an eBook


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