ASM receives awards for PR excellence

June 18, 2001

The American Society for Microbiology's "Don't Get Caught Dirty-Handed"--Clean Hands Campaign has been honored with two awards for excellence from the Public Relations Society of America (PRSA) and the American Society of Association Executives (ASAE).

The Campaign won the prestigious Silver Anvil Award from PRSA at a ceremony in New York City June 14. The Silver Anvil Awards, presented annually since 1946, symbolize the forging of public opinion and are awarded to public relations practitioners who, in the judgment of their peers, have successfully addressed contemporary issues with exemplary professional skill, creativity, and resourcefulness. The Awards are known as the "icon of best public relations practices." The winning programs meet the highest standards of the four components of strategic public relations programming-research, planning, execution, and evaluation. The 2000 Silver Anvil winners were selected by judging panels comprised of 109 senior level public relations practitioners.

ASM shares the Silver Anvil with the Chandler Chicco Agency, New York City, who collaborated in running the Campaign.

"We are extremely gratified to receive this award and the professional recognition that it represents," according to clinical microbiologist Dr. Judy Daly, ASM Secretary who serves as spokesperson for the Campaign. "We at ASM are committed to continuing to emphasize this important public health message." ASM has also been elected to the 2001 Associations Advance America Honor Roll, a national awards competition sponsored by ASAE, Washington, DC, for its Clean Hands Campaign. Now in its 11th year, the Associations Advance America Awards program recognizes associations that propel America forward with innovative projects in education, skills training, standards-setting, business and social innovation, knowledge creation, citizenship, and community service.

In the Clean Hands Campaign, ASM teamed with Chandler Chicco to increase public awareness about the far-reaching benefits of handwashing. In 1996 and 2000, two interview and observational studies found virtually identical results, that 95% of Americans say they wash their hands after using a public restroom while only 67% actually do. Extensive publicity of these results captured major headlines in print, broadcast, and online outlets. Print circulation for the 2000 Campaign stands at more than 23,000,000, and more then 500 separate news segments appeared on national and local television outlets.
-end-
Materials and information are also available on a website, www.washup.org, which has recorded more than 41,000 visitor sessions since its inception. ASM has also received requests for information and materials for school, public health agencies, hospitals, and other organizations around the world.

American Society for Microbiology

Related America Articles from Brightsurf:

How coronavirus took hold in North America and in Europe
Early interventions were effective at stamping out coronavirus infections before they spread, according to a study published in the journal Science.

On the hunt for megafauna in North America
Research from Curtin University has found that pre-historic climate change does not explain the extinction of megafauna in North America at the end of the last Ice Age.

More Chinese scientists in America are going back home
A growing number of Chinese scientists working in the United States and other parts of the world are returning to their homeland, enhancing China's research productivity.

Modeling every building in America starts with Chattanooga
A team at Oak Ridge National Laboratory recently used the Oak Ridge Leadership Computing Facility's Cray XK7 Titan supercomputer to model every building serviced by the Electric Power Board of Chattanooga--all 178,368 of them--and discovered through more than 2 million simulations that EPB could potentially save $11-$35 million per year by adjusting electricity usage during peak critical times.

Suicide rates climbing, especially in rural America
Suicide is becoming more common in America, an increase most pronounced in rural areas, new research has found.

AIDS in America -- Back in the headlines at long last
President Trump's recent call to end the HIV epidemic in the US has turned attention to a domestic public health crisis that has been absent from the headlines.

Dementia more preventable in Asia and Latin America
Close to one in two cases of dementia could be preventable in low- to middle-income countries, finds a new UCL study.

Inequality promotes deforestation in Latin America
Agricultural expansion is the main cause of deforestation in Latin America.

Spring is advancing unevenly across North America
Spring is arriving earlier in many parts of North America, but this advance is not happening uniformly across the migration routes of many birds, according to a study by Eric Waller at the US Geological Survey in California and colleagues, publishing Sept.

Thousands of turtles netted off South America
Tens of thousands of sea turtles are caught each year by small-scale fishers off South America's Pacific coast, new research shows.

Read More: America News and America Current Events
Brightsurf.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.