Nav: Home

Popular streaming playlists can boost a song's revenue by up to $163k

June 19, 2018

Artists lucky enough to find their song on 'Today's Top Hits', a Spotify playlist with over 20 million followers, could see a boost in popularity worth between $116k and $163k in additional streaming revenue.

Playlists also have a big influence on the success of new artists and new songs. Getting to the top of Spotify's 'New Music Friday' playlist in the US boosts streams by around 14 million, worth between $84k and $117k in additional revenue.

'New Music Friday' playlists provide a weekly, country-specific selection of 50 tracks recommended by Spotify. All the songs are new and just over half come from independent labels.

The findings come from a study by the Joint Research Centre, the European Commission's science and knowledge service, on the impact of Spotify playlists on a song's success. Scientists analysed:
  • How many times a song is streamed before and after its inclusion on major global playlists and algorithm-based 'Global top 50' playlists;

  • The effects of inclusion in the 'New Music Friday' playlists on song success;

  • Whether 'New Music Friday' playlists can help in the discovery of new artists.

The study finds clear evidence that Spotify has a powerful role in influencing users' listening choices by deciding what to include on some of the platform's most popular playlists. The results also indicate that 'New Music Friday' playlists help in the discovery of new songs and artists.

The findings are interesting for music industry participants, listeners and observers of platforms more generally.

Discovering music in the digital era

The means through which we discover and access music have evolved over the past few decades, with improvements in mobile internet technology helping streaming to become an increasingly significant channel. Sweden-based Spotify has emerged as the most prominent platform, with a 37% share of the subscription streaming market.

Streaming has also given users access to a much higher volume of music than through traditional terrestrial radio and music retailing. Spotify users have access to 35 million tracks with any internet-enabled device.

In theory, the access to this volume of content gives music lovers the opportunity to discover music from a vast array of sources, including independent record labels and foreign producers.

Conversely, access to such a large catalogue creates a daunting problem of product discovery, with the risk that new music and emerging talent could become lost in a sea of content.

Fee-paying platforms like Spotify seek to add value by helping listeners to discover the music they like, whether through playlists or personalised suggestions.

Commission support to the European music sector

The study contributes to scientific evidence on how digitisation and online distribution have altered revenue streams and led to new consumption patterns, with implications for the music sector.

The European Commission seeks to ensure that artists receive fair remuneration for the online exploitation of their work.

Music Moves Europe is the overarching framework for the European Commission's initiatives and actions in support of the European music sector.

It aims to help the sector flourish, to adapt to new challenges and to reap the benefits of digitisation. Through the initiative, the Commission wants to build on and further strengthen the sector's strong assets: creativity, diversity and competitiveness.

Its specific objectives are to:
  • Promote creativity and innovation;

  • Safeguard and expand the diversity of European music;

  • Help the sector adapt to and benefit from digitisation.
The Commission will also strengthen dialogue with the music industry to explore needs as they develop and identify possible fields of action where the EU can add value. These actions aim to ensure that all rights holders - artists, publishers and authors - are in a stronger and fairer negotiating position with new and influential players like digital platforms.
-end-


European Commission Joint Research Centre

Related Music Articles:

Watching music move through the brain
Scientists have observed how the human brain represents a familiar piece of music, according to research published in JNeurosci.
Storing data in music
Researchers at ETH Zurich have developed a technique for embedding data in music and transmitting it to a smartphone.
Translating proteins into music, and back
In a surprising marriage of science and art, researchers at MIT have developed a system for converting the molecular structures of proteins, the basic building blocks of all living beings, into audible sound that resembles musical passages.
Making music from proteins (video)
Composers string notes of different pitch and duration together to create music.
Music students do better in school than non-musical peers
High school students who take music courses score significantly better on math, science and English exams than their non-musical peers, according to a new study published in the Journal of Educational Psychology.
Quantum music to my ears
It sounds like an old-school vinyl record, but the distinctive crackle in the music streamed into Chris Holloway's laboratory is atomic in origin.
Phase transitions: The math behind the music
Physics Professor Jesse Berezovsky contends that until now, much of the thinking about math and music has been a top-down approach, applying mathematical ideas to existing musical compositions as a way of understanding already existing music.
Music captivates listeners and synchronizes their brainwaves
Music has the ability to captivate us; when listeners engage with music, they follow its sounds closely, connecting to what they hear in an affective and invested way.
The role of intuition in music performance
PHENICX, a project of the European Commission's 7th Framework Programme coordinated by Emilia Gómez, a researcher with the Musical Technology Research Group of the Department of Information and Communication Technologies at UPF, has attempted to create new digital experiences to enrich the experience of a classical music concert (before, during and after the concert itself) from different areas in order to bring classical music to new audiences in an innovative way and via technology.
How listening to music 'significantly impairs' creativity
The popular view that music enhances creativity has been challenged by researchers who say it has the opposite effect.
More Music News and Music Current Events

Best Science Podcasts 2019

We have hand picked the best science podcasts for 2019. Sit back and enjoy new science podcasts updated daily from your favorite science news services and scientists.
Now Playing: TED Radio Hour

Rethinking Anger
Anger is universal and complex: it can be quiet, festering, justified, vengeful, and destructive. This hour, TED speakers explore the many sides of anger, why we need it, and who's allowed to feel it. Guests include psychologists Ryan Martin and Russell Kolts, writer Soraya Chemaly, former talk radio host Lisa Fritsch, and business professor Dan Moshavi.
Now Playing: Science for the People

#538 Nobels and Astrophysics
This week we start with this year's physics Nobel Prize awarded to Jim Peebles, Michel Mayor, and Didier Queloz and finish with a discussion of the Nobel Prizes as a way to award and highlight important science. Are they still relevant? When science breakthroughs are built on the backs of hundreds -- and sometimes thousands -- of people's hard work, how do you pick just three to highlight? Join host Rachelle Saunders and astrophysicist, author, and science communicator Ethan Siegel for their chat about astrophysics and Nobel Prizes.