Nav: Home

Motivating gamers with personalized game design

July 09, 2018

A team of multidisciplinary researchers at the University of Waterloo has identified three basic video game player traits that will help to make game design more personalized and more effectively motivate gamers in both entertainment and work applications.

Gustavo Fortes Tondello, a PhD candidate at Waterloo who co-authored the study with Lennart Nacke, an associate professor and director of the Human-Computer Interaction Games Group at Waterloo's Games Institute, has been developing a more definitive player traits model that gives scores for different preferences. The model generates scores for three different traits, including the degree to which players prefer action elements, aesthetic aspects, or goal orientation in games. Identifying traits makes it possible to analyze player preferences for different groups of people, including different age ranges or genders.

"By better understanding what people like when playing games, we can determine how best to apply those elements to situations that are not games," Tondello said. "We can create systems that are more pleasant to use and help people feel more engaged and motivated to achieve their goals."

The research began by analyzing a dataset of over 50,000 respondents who had been surveyed for an earlier player satisfaction model called BrainHex, developed by Chris Bateman with Nacke and colleague Regan Mandryk.

With BrainHex, researchers identified player archetypes, including seeker, survivor, daredevil, mastermind, conqueror, socializer, and achiever. In contrast, this more recent model generates scores for three different "traits," including the degree to which players prefer action elements, aesthetic aspects, or goal orientation in games. It's possible to then analyze those player preferences for groups of people who are in different age categories, or different genders, for example.

Tondello and Nacke, have been exploring what motivates people and helps keep them playing certain games. Ultimately, they want to use the information to make game design more personalized and more effectively motivate gamers in both entertainment and work applications.

"Some people have been found to really enjoy daredevil, fast action elements of games, while others like the aesthetic elements, such as the art and graphic design," said Nacke. "The story can also be necessary for drawing some people into a game.

"If we can build systems that can adapt to and accommodate individual differences, interactive systems become more exciting and motivating for every one of us."
-end-
The study, Towards a Trait Model of Video Game Preferences, co-authored by Tondello, Nacke, Deltcho Valtchanov, Adrian Reetz, Rina Wehbe and Rita Orji, all of the University of Waterloo Games Institute, was published recently in the International Journal of Human-Computer Interaction.

University of Waterloo

Related Elements Articles:

Andalusian experts indicate new elements responsible for instability in chromosomes
The researchers state that RNA joins with DNA by chance or because of a disease, the structure of the chromatin, the protein envelope of the chromosomes is altered, causing breaks in the DNA.
Making ferromagnets stronger by adding non-magnetic elements
Researchers at the US Department of Energy's Ames Laboratory discovered that they could functionalize magnetic materials through a thoroughly unlikely method, by adding amounts of the virtually non-magnetic element scandium to a gadolinium-germanium alloy.
Radioactive elements in Cassiopeia A suggest a neutrino-driven explosion
Using elaborate computer simulations, a team of researchers from RIKEN in Japan and the Max Planck Institute for Astrophysics (MPA) were able to explain the recently measured spatial distributions of radioactive titanium and nickel in Cassiopeia A, a roughly 340 year old gas remnant of a nearby supernova.
Potential approach to how radioactive elements could be 'fished out' of nuclear waste
Manchester scientists have revealed how arsenic molecules might be used to 'fish out' the most toxic elements from radioactive nuclear waste -- a breakthrough that could make the decommissioning industry even safer and more effective.
Unravelling the atomic and nuclear structure of the heaviest elements
Little is known about the heaviest, radioactive elements in Mendeleev's table.
Treated carbon pulls radioactive elements from water
Scientists at Rice University and Kazan Federal University in Russia have developed inexpensive, oxidized carbon particles that extract radioactive metals from water.
Scientists develop novel assay to decode functional elements of genome
Scientists introduce method to identify regulatory sequences in RNA by analyzing their regulatory function in a massive parallel reporter assay during embryogenesis.
Overlooked elements of language and literature play a key role
Everything is pointing towards success in unravelling the mysteries inherent in every human language, which for nearly 100 years have been an object of intrigue for mathematicians and linguists working on studies into statistics of literature.
Have we found all the elements? (video)
Four elements have been added to the periodic table this year, completing the seventh row.
Here's how the human voice has been broken into its elements
Most recently, scientists dealing with the human voice have taken a novel view of the human voice from the perspective of voice production.

Related Elements Reading:

Best Science Podcasts 2019

We have hand picked the best science podcasts for 2019. Sit back and enjoy new science podcasts updated daily from your favorite science news services and scientists.
Now Playing: TED Radio Hour

Anthropomorphic
Do animals grieve? Do they have language or consciousness? For a long time, scientists resisted the urge to look for human qualities in animals. This hour, TED speakers explore how that is changing. Guests include biological anthropologist Barbara King, dolphin researcher Denise Herzing, primatologist Frans de Waal, and ecologist Carl Safina.
Now Playing: Science for the People

#SB2 2019 Science Birthday Minisode: Mary Golda Ross
Our second annual Science Birthday is here, and this year we celebrate the wonderful Mary Golda Ross, born 9 August 1908. She died in 2008 at age 99, but left a lasting mark on the science of rocketry and space exploration as an early woman in engineering, and one of the first Native Americans in engineering. Join Rachelle and Bethany for this very special birthday minisode celebrating Mary and her achievements. Thanks to our Patreons who make this show possible! Read more about Mary G. Ross: Interview with Mary Ross on Lash Publications International, by Laurel Sheppard Meet Mary Golda...