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Houston, We Have a Narrative

September 28, 2015

Randy Olson--whom the New York Times has called "the ultimate science story coach"--has the answer to dull, ineffective science communication: paying attention to how stories actually work--and to the fundamental basics of story structure.

In his unique, no-holds-barred style, he shows how effective communication can be achieved quickly and easily, by applying lessons Hollywood learned long ago.

By replacing a dull string of and, and, and with structures that naturally introduce conflict and drama (his trademark and-but-therefore construction), scientists can tell the story of their research and achievements in a way that draws people in, and keeps their rapt attention.

Available everywhere in print and e-book formats now.

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