Randy Olson--whom the New York Times has called "the ultimate science story coach"--has the answer to dull, ineffective science communication: paying attention to how stories actually work--and to the fundamental basics of story structure.
In his unique, no-holds-barred style, he shows how effective communication can be achieved quickly and easily, by applying lessons Hollywood learned long ago.
By replacing a dull string of and, and, and with structures that naturally introduce conflict and drama (his trademark and-but-therefore construction), scientists can tell the story of their research and achievements in a way that draws people in, and keeps their rapt attention.
Available everywhere in print and e-book formats now.
Jumpstarting Creativity Our greatest breakthroughs and triumphs have one thing in common: creativity. But how do you ignite it? And how do you rekindle it? This hour, TED speakers explore ideas on jumpstarting creativity. Guests include economist Tim Harford, producer Helen Marriage, artificial intelligence researcher Steve Engels, and behavioral scientist Marily Oppezzo.
#524 The Human Network What does a network of humans look like and how does it work? How does information spread? How do decisions and opinions spread? What gets distorted as it moves through the network and why? This week we dig into the ins and outs of human networks with Matthew Jackson, Professor of Economics at Stanford University and author of the book "The Human Network: How Your Social Position Determines Your Power, Beliefs, and Behaviours".