Randy Olson--whom the New York Times has called "the ultimate science story coach"--has the answer to dull, ineffective science communication: paying attention to how stories actually work--and to the fundamental basics of story structure.
In his unique, no-holds-barred style, he shows how effective communication can be achieved quickly and easily, by applying lessons Hollywood learned long ago.
By replacing a dull string of and, and, and with structures that naturally introduce conflict and drama (his trademark and-but-therefore construction), scientists can tell the story of their research and achievements in a way that draws people in, and keeps their rapt attention.
Available everywhere in print and e-book formats now.
Rethinking Anger Anger is universal and complex: it can be quiet, festering, justified, vengeful, and destructive. This hour, TED speakers explore the many sides of anger, why we need it, and who's allowed to feel it. Guests include psychologists Ryan Martin and Russell Kolts, writer Soraya Chemaly, former talk radio host Lisa Fritsch, and business professor Dan Moshavi.
#537 Science Journalism, Hold the Hype Everyone's seen a piece of science getting over-exaggerated in the media. Most people would be quick to blame journalists and big media for getting in wrong. In many cases, you'd be right. But there's other sources of hype in science journalism. and one of them can be found in the humble, and little-known press release. We're talking with Chris Chambers about doing science about science journalism, and where the hype creeps in. Related links: The association between exaggeration in health related science news and academic press releases: retrospective observational study Claims of causality in health news: a randomised trial This...