Randy Olson--whom the New York Times has called "the ultimate science story coach"--has the answer to dull, ineffective science communication: paying attention to how stories actually work--and to the fundamental basics of story structure.
In his unique, no-holds-barred style, he shows how effective communication can be achieved quickly and easily, by applying lessons Hollywood learned long ago.
By replacing a dull string of and, and, and with structures that naturally introduce conflict and drama (his trademark and-but-therefore construction), scientists can tell the story of their research and achievements in a way that draws people in, and keeps their rapt attention.
Available everywhere in print and e-book formats now.
Climate Crisis There's no greater threat to humanity than climate change. What can we do to stop the worst consequences? This hour, TED speakers explore how we can save our planet and whether we can do it in time. Guests include climate activist Greta Thunberg, chemical engineer Jennifer Wilcox, research scientist Sean Davis, food innovator Bruce Friedrich, and psychologist Per Espen Stoknes.
#527 Honey I CRISPR'd the Kids This week we're coming to you from Awesome Con in Washington, D.C. There, host Bethany Brookshire led a panel of three amazing guests to talk about the promise and perils of CRISPR, and what happens now that CRISPR babies have (maybe?) been born. Featuring science writer Tina Saey, molecular biologist Anne Simon, and bioethicist Alan Regenberg. A Nobel Prize winner argues banning CRISPR babies won’t work Geneticists push for a 5-year global ban on gene-edited babies A CRISPR spin-off causes unintended typos in DNA News of the first gene-edited babies ignited a firestorm The researcher who created CRISPR twins defends...