Celebrity adoption of charitable causes oversold

October 13, 2008

Los Angeles, London, New Delhi, Singapore and Washington DC (October 13, 2008) Celebrities do have the ability to focus awareness on charitable and political causes but their power to move the news machine to shape policy agendas has been oversold, according to recent research published by SAGE in the October issue of The International Journal of Press/Politics (IJPP).

The study, led by A. Trevor Thrall, University of Michigan Assistant Professor of Political Science, and colleagues, looked at hundreds of celebrities, grouped in different ways, along with the issues they advocate. The impact they made on the issues was measured by the news stories that were published in both hard news and entertainment news sources.

The researchers found that although 62.8% of the celebrities in the random sample were engaged in celebrity advocacy, conventional wisdom has oversold the powers of the average celebrity to move the news machine to shape policy agendas - especially in hard news. Still, they found that combined star power helped the charities get more attention than those that work with fewer celebrities.

The researchers' work lead to several other conclusions, including: "As a result of the media's fragmentation, very few issues or people command the public's attention for long," write the authors. "Our study suggests that citizens increasingly act as their own gatekeepers, often relying on Web sites and search engines with no link to the journalistic tradition. Groups will find celebrities and entertainment media increasingly important as mechanisms for targeting and attracting audiences for their messages."
-end-
The October 2008 IJPP article, "Star Power: Celebrity Advocacy and the Evolution of the Public Sphere," written by Assistant Professor of Political Science, A. Trevor Thrall, and Master of Public Policy students: Jaime Lollio-Fakhreddine, Jon Berent, Lana Donnelly, Wes Herrin, Zachary Paquette, Rebecca Wenglinski, and Amy Wyatt at the University of Michigan - Dearborn, is being made freely available by SAGE for a limited time at http://hij.sagepub.com/cgi/reprint/13/4/362.

The International Journal of Press/Politics (IJPP) is an interdisciplinary journal for the analysis and discussion of the role of the press and politics in a globalized world. The Journal publishes a wide range of theoretical and empirical research which analyzes the linkages between the news media and political processes and actors. http://hij.sagepub.com/

SAGE is a leading international publisher of journals, books, and electronic media for academic, educational, and professional markets. Since 1965, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students spanning a wide range of subject areas including business, humanities, social sciences, and science, technology, and medicine. An independent company, SAGE has principal offices in Los Angeles, London, New Delhi, Singapore and Washington DC. www.sagepublications.com

SAGE

Related Power Articles from Brightsurf:

Understanding the power of our Sun
For the first time, the international team was able to directly observe neutrinos from this cycle (CNO neutrinos) with the Borexino detector in the Laboratori Nazionali in the Gran Sasso Massif (Italy).

Bespoke catalysts for power-to-X
Suitable catalysts are of great importance for efficient power-to-X applications -- but the molecular processes occurring during their use have not yet been fully understood.

The power of light
As COVID-19 continues to ravage global populations, the world is singularly focused on finding ways to battle the novel coronavirus.

Power dressing
Sensors that are worn on the skin could soon be powered by our own body heat.

Decarbonizing the power sector
Electricity supply is one of the biggest CO2 emitters globally.

No evidence that power posing works
Striking a power pose before an important meeting or interview is not going to boost your confidence or make you feel more powerful, says an Iowa State University researcher.

Energy-efficient power electronics -- Gallium oxide power transistors with record values
The Ferdinand-Braun-Institut (FBH) has now achieved a breakthrough with transistors based on gallium oxide (beta-Ga2O3).

Underwater power generation
Underwater vehicles, diving robots, and detectors require their own energy supply to operate for long periods independent of ships.

The global impact of coal power
With data and modelling from almost 8,000 coal power plants, researchers from ETH Zurich present the most comprehensive global picture to date of climate and human health impacts from coal power generation.

A new way to provide cooling without power
A system developed at MIT can provide passive cooling without the need for power, and could be used to preserve food or vaccines in hot, off-grid locations.

Read More: Power News and Power Current Events
Brightsurf.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.