Cuba at a crossroads: Can the US hospitality industry help shape a 'new Cuba'?

October 16, 2007

An analysis of the potential relationship of Cuba and United States tourism interests by Sergei Khrushchev and two coauthors, published in the November 2007 issue of the Cornell Hotel and Restaurant Administration Quarterly, suggests that the U.S. hospitality industry can begin to help bridge the economic gap between Cuba and the United States.

As the son of the former Russian premier, Khrushchev has the unusual position of living in the U.S. but having dealt with both the Cuban people and Fidel Castro. Together with his coauthors, Tony L. Henthorne, Ph.D. and Michael S. LaTour, Ph.D., the article explains their personal experiences and their recent qualitative research in Cuba. The authors found a deep distrust between the people of the two countries, while, at the same time, U.S. dollars are desired in the Cuban economy. The authors contend that, if the current embargo was lifted, U.S. hospitality industry sponsored research could be a way for the U.S. to get its "foot in the door" in Cuba, while dispelling some of the distrust of America.

"We see a historic opportunity for profitable investment in a 'new Cuba,'" write the authors. "Not only can the U.S. hospitality industry participate in shaping that new Cuba, in partnership with locals, but we contend that now is the time to advance prescriptive, forward-thinking insight designed to shift the thinking of the U.S. business community about Cuba and, in so doing, shift the thinking of the Cuban government, businesses, and people about their neighbors to the north."
The article, "Cuba at the Crossroads: The Role of the U.S. Hospitality Industry in Cuban Tourism Initiatives," written by Sergei Khrushchev, Ph.D., senior fellow in international studies at the Watson Institute for International Studies at Brown University, Tony L. Henthorne, Ph.D., chair of tourism management and professor of marketing at the University of Southern Mississippi, and Michael S. LaTour, Ph.D., chair and professor of marketing at the University of Nevada, Las Vegas, is accessible for a limited time at

SAGE is a leading international publisher of journals, books, and electronic media for academic, educational, and professional markets. Since 1965, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students spanning a wide range of subject areas including business, humanities, social sciences, and science, technology and medicine. A privately owned corporation, SAGE has principal offices in Los Angeles, London, New Delhi, and Singapore.

The Cornell Hotel and Restaurant Administration Quarterly (which is changing its name to Cornell Hospitality Quarterly beginning January 2008) is managed by SAGE and published under the aegis of the Center for Hospitality Research (, a unit of the Cornell School of Hotel Administration. The Center for Hospitality Research is the leading source for quality research on and for the hospitality industry. It creates new knowledge - and shares that knowledge to power hospitality forward. At roundtables and other meetings, Hotel School faculty, corporate partners, and other industry leaders collaborate to frame timely issues and understand important topics.


Related Authors Articles from Brightsurf:

Representation of female authors in family medicine academic journals is trending upward
After decades of underrepresentation in medicine, women are now entering many specialties in the United States, including family medicine, at higher rates than men.

Comparing proportions of female, male corresponding authors in preprint research repositories before, during COVID-19 pandemic
Researchers examined changes in the proportion of female corresponding authors in bioRxiv ( and medRxiv (, which are online archive and distribution services for unpublished preprint research in the life and health sciences, respectively, before and during the COVID-19 pandemic.

Authors' 'invisible' words reveal blueprint for storytelling
The ''invisible'' words that shaped Dickens classics also lead audiences through Spielberg dramas.

Only 1 in 3 COVID-19 research authors are women and even fewer are senior authors
Women make up only a third of all authors who have published research on COVID-19 since the beginning of the pandemic in January this year, and even fewer of them are senior authors on these papers, suggests an analysis in BMJ Global Health.

TOS president-elect co-authors study on genetic test for obesity
President-elect of The Obesity Society (TOS) Lee M. Kaplan, MD, PhD, FTOS, has co-authored a new study that describes a newly developed genetic test that can identify newborns at the highest risk of developing severe obesity, the Society announced today.

Cell lines deserve unique considerations when creating research protections, authors say
New rules recently went into effect, seeking to protect patients who donate tissue samples for research in the age of genetic sequencing.

UM professor co-authors report on the use of biotechnology in forests
University of Montana Professor Diana Six is one of 12 authors of a new report that addresses the potential for biotechnology to provide solutions for protecting forest trees from insect and pathogen outbreaks, which are increasing because of climate change and expanded global trade.

Articles provide updated guidance to authors submitting to the British Journal of Pharmacology
New editorials published in the British Journal of Pharmacology provide guidance for authors of papers submitted to the journal, with guidance on how to design and conduct experiments as well as what key information should be provided in methodology and presentation of data.

Temperature resilient crops now an 'achievable dream' say authors of new study
Breeding temperature-resilient crops is an 'achievable dream' in one of the most important species of commercially cultivated plants, according to a new study.

Journal of Dairy Science® honors most prolific authors
As part of the centennial celebration for the Journal of Dairy Science, individuals who have authored or coauthored 100 or more papers in the journal will be inaugurated into JDS Club 100 at the 2017 American Dairy Science Association® Annual Meeting in Pittsburgh, Pa.

Read More: Authors News and Authors Current Events is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to