'I Snapchat and drive!'

October 18, 2019

Snapchat has emerged as one of the surprise threats to Queensland drivers, with a new Queensland University of Technology (QUT) study showing one in six young drivers surveyed had used Snapchat while behind the wheel.

PhD researcher Verity Truelove, from QUT's Centre for Accident Research and Road Safety-Queensland (CARRS-Q), surveyed 503 Queensland drivers aged 17 to 25 about using the popular social media app on the road.

She found 16 per cent of survey respondents confessed to using the Snapchat on their mobile phone when driving.

For a few, that use only involved looking at, or replying to, other people's messages. But 15 per cent of those surveyed said they had used their phone to send a video or photo via Snapchat at the same time as controlling their vehicle.

"Of that 15 per cent, more than half (58 per cent) said their primary motivation was to immediately share a video or photo of something they had seen while they were driving," Ms Truelove said.

"The vast majority of these app users (71 per cent) said they most commonly used it while stopped at a red light, but three per cent said they most commonly used Snapchat while driving at any speed."

Ms Truelove said it was important to note that 84 per cent of the surveyed drivers said they did not use Snapchat on the road, and only 12 per cent thought it was acceptable behaviour.

"But the majority of survey respondents (69 per cent) said they knew of someone who did send videos or photos of Snapchat while driving," she said.

Australia has more than 6 million regular Snapchat users, including an estimated 2 million users aged 18 to 24. The app is regarded as the most popular social media platform for under 25s, and is slightly more popular with young men than young women. Unlike text-based Facebook, Snapchat is a multimedia messaging app that opens in mobile phone cameras to allow users to send captioned photos and videos seconds after they take them.

Ms Truelove's overall study aimed to investigate the types of social media most used by young people while driving, and also what was most likely to deter them from this behaviour.

It included in-person focus groups with 60 drivers aged 17 to 25 - which found Snapchat was overwhelmingly the most popular social media platform used in the car - followed by the larger survey.

"Looking across the survey and focus groups we conducted, a common theme was that the drivers who used Snapchat thought it was a relatively safe practice because they used it at times they perceived to be low risk, such as when they were stopped at traffic lights," she said.

"This is an encouraging result in some ways - and consistent with other QUT studies that have looked at wider phone use - as it indicates young drivers are trying to self-regulate their behaviour and only use their phone in low-risk situations.

"Another common theme was that most young drivers did not think there was much chance of them being caught by police using their phones, which meant fines weren't much of a deterrence. They believed the restriction on hand-held phone use was difficult to enforce.

"But, interestingly, nine drivers in our focus groups mentioned hearing about world-first mobile phone detection camera technology in Australia that involves cameras positioned at a height and angle that can see through the windscreen and photograph drivers using mobile phones.

"The drivers we talked to saw this as a strong deterrent, knowing these types of cameras were 'out there' ... even though they are only in New South Wales at this stage.

"Increases in perceptions that driver phone use is being monitored may result in increases in obeying the law. If people think there is a high chance they will be caught, they are more likely not to break the law.

"For some drivers though, safety concerns regarding being harmed or harming others were the biggest deterrents."

During the focus groups held as part of the study, many drivers shared anecdotes about their friends and themselves, with several citing Snapchat's speed filter (which identifies and superimposes the speed a vehicle is travelling over a photo).

Comments made at the focus groups included:
The study was funded by a grant from the Australia Research Council Discovery Scheme, along with research student funding from QUT's Institute of Health and Biomedical Innovation (IHBI).

The research is published in the October edition of the Accident Analysis & Prevention international journal.

Queensland University of Technology

Related Social Media Articles from Brightsurf:

it's not if, but how people use social media that impacts their well-being
New research from UBC Okanagan indicates what's most important for overall happiness is how a person uses social media.

Social media postings linked to hate crimes
A new paper in the Journal of the European Economic Association, published by Oxford University Press, explores the connection between social media and hate crimes.

How Steak-umm became a social media phenomenon during the pandemic
A new study outlines how a brand of frozen meat products took social media by storm - and what other brands can learn from the phenomenon.

COVID-19: Social media users more likely to believe false information
A new study led by researchers at McGill University finds that people who get their news from social media are more likely to have misperceptions about COVID-19.

Stemming the spread of misinformation on social media
New research reported in the journal Psychological Science finds that priming people to think about accuracy could make them more discerning in what they subsequently share on social media.

Looking for better customer engagement value? Be more strategic on social media
According to a new study from the University of Vaasa and University of Cyprus, the mere use of social media alone does not generate customer value, but rather, the connections and interactions between the firm and its customers -- as well as among customers themselves -- can be used strategically for resource transformation and exchanges between the interacting parties.

Exploring the use of 'stretchable' words in social media
An investigation of Twitter messages reveals new insights and tools for studying how people use stretched words, such as 'duuuuude,' 'heyyyyy,' or 'noooooooo.' Tyler Gray and colleagues at the University of Vermont in Burlington present these findings in the open-access journal PLOS ONE on May 27, 2020.

How social media platforms can contribute to dehumanizing people
A recent analysis of discourse on Facebook highlights how social media can be used to dehumanize entire groups of people.

Social media influencers could encourage adolescents to follow social distancing guidelines
Public health bodies should consider incentivizing social media influencers to encourage adolescents to follow social distancing guidelines, say researchers.

Social grooming factors influencing social media civility on COVID-19
A new study analyzing tweets about COVID-19 found that users with larger social networks tend to use fewer uncivil remarks when they have more positive responses from others.

Read More: Social Media News and Social Media Current Events
Brightsurf.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.