Hello, will you be my friend?

November 12, 2003

LAST month, surrounded by the colourful foliage of a New England autumn, 500 technology consultants, venture capitalists and visionaries gathered for the annual Pop!Tech conference in Maine. The conference provides a window into the future, allowing a glimpse of the impact that up and coming technology will have on ordinary people. Like any other conference, it allows people with similar interests to meet and make contact, whether for academic collaboration, business partnership or simply to make friends. But this process of "networking" is usually rather mysterious. Place a large number of people in a room, add some food and alcohol, and somehow it happens.

But at Pop!Tech this year, things were different. As delegates arrived at the meeting, they were handed an intelligent tag the size and weight of a PDA to wear around their necks. Called an nTag, each delegate's device was pre-programmed with the conference schedule, which could be displayed on a small screen on the front of the tag, as well as with personal information supplied earlier to the organisers. This included the wearer's contact details, employment history, their professional interests and personal hobbies- the kind of information that people often compare to decide whether they have anything in common. The purpose of nTags is to ask all those ice-breaker questions automatically. The tags communicate with each other via an infrared link to find out whether their owners have much in common. When an nTag finds a good match, it does what any good party host would do and alerts its owner to the other person.

"I'm really passionate about good conversations," says Rick Borovoy, co-founder of nTAG Interactive, the New York-based company that hires the devices to conference organisers. The tags are the product of his doctoral work at MIT's Media Lab in the 1990s, which he launched as a business earlier this year." We're really trying to decrease the awkwardness of a meeting," says Borovoy, "and tell you something that a good host would tell you about the two of you."

Data and alerts appear on the small monochrome LCD screen of the nTAG. The relatively simple machines run on four AAA batteries and have 128 kilobytes of RAM, and 64 kilobytes of flash memory- about enough to store 60 pages of text as an electronic file. As well as communicating with each other via infrared links, nTags also use an RFID (radio-frequency identity) chip to talk to a central server. This allows delegates to download other people's details to an email address of their choice. At the same time, the central server updates information held on the tags, such as changes to the conference schedule.

The service costs between $40 and $100 per tag per day, depending on the length and complexity of an event, but that includes peripheral equipment such as the central server and any customised services designed to get people mixing. For example, Borovoy has developed a cocktail party game that gets people to hunt for each other, and it can be adapted in various ways to suit the occasion. Most of the 488 Pop!Tech delegates were impressed with their nTags, exchanging 3965 visual business cards during the event. But not all were enamoured. Some felt the devices were too heavy, or that the constant interruptions became intrusive, especially after the first day. Whitfield Diffie, an engineer at Sun Microsystems Laboratories in Palo Alto and the man behind the concept of public key cryptography, felt that the devices were an invasion of privacy. He created a stir by hacking into his nTAG to put it into sleep mode. And to the delight of some delegates and the frustration of others, he set up his device to do the same to any other nTAG it talked to. Borovoy admits there are some problems and points out that the company is still learning how best to put the tags to use. But he hopes to make nTags more wearable in the form of ties or T-shirts, and to add features such as instant messaging and real-time data updates. "We see nothing but more potential," he says.
Author: David Appell

New Scientist issue: 15th November 2003


"These articles are posted on this site to give advance access to other authorised media who may wish to quote extracts as part of fair dealing with this copyrighted material. Full attribution is required, and if publishing online a link to www.newscientist.com is also required. Advance permission is required before any and every reproduction of each article in full - please contact celia.thomas@rbi.co.uk. Please note that all material is copyright of Reed Business Information Limited and we reserve the right to take such action as we consider appropriate to protect such copyright."

US CONTACT - Michelle Soucy, New Scientist Boston Office:
Tel: 617-558-4939 or email michelle.soucy@newscientist.com

New Scientist

Related Borovoy Articles from Brightsurf:

Hello, will you be my friend?
Whether you want to meet a business partner or soul-mate, intelligent tags could provide those ice-breaker questions often required at networking conferences or parties.

Read More: Borovoy News and Borovoy Current Events
Brightsurf.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.