Nav: Home

VTT's spin off company to measure shopping intentions in physical stores

November 30, 2016

VTT Technical Research Centre of Finland has developed a unique solution to measure in-store shopper's intentions. The implementation respects privacy - no identity information of shoppers is collected. The objective is to start commercial deliveries in spring 2017.

"Until now it has been technically possible only to record how many people entered the shop and then from cash registers collect data of which merchandizes got purchased," says Johannes Peltola, CEO and co-founder of Aikeet Oy, VTT's spin off company commercializing the solution.

"What is happening between entrance and walk-out has been largely unknown. Existing technologies have enabled mainly people-flow measurements, but not the detection of intentions", Peltola continues.

The patent pending solution uses very accurate imaging based on depth sensor technology that generates a 3D representation of the environment. Analytics methods provide accurate information on people behavior, which refined and fused with sales performance indicators, reveals the shopping intentions. The information can be used to improve the store sales operations and increase the appeal of specific brands.

The solution has been tested in several pilots in retail stores, shopping malls, commercial exhibitions and public places with altogether of more than 10 million visitors.

The company makes its first public introduction of its technology at Slush, the 2-day start-up event in Helsinki.

Aikeet Oy is startup founded by four experts of VTT and Pivot5 Oy, Helsinki-based seed investor. The objective is to start commercial deliveries during first quarter of 2017.
VTT Technical Research Centre of Finland Ltd is the leading research and technology company in the Nordic countries. We use our research and knowledge to provide expert services for our domestic and international customers and partners, and for both private and public sectors. We use 4,000,000 hours of brainpower a year to develop new technological solutions. VTT in social media: Facebook, LinkedIn, YouTube and Twitter @VTTFinland.

More information:

Aikeet Oy: Johannes Peltola, tel. +358 40 769 4056,,

VTT Technical Research Centre of Finland

Related Technology Articles:

How technology use affects at-risk adolescents
More use of technology led to increases in attention, behavior and self-regulation problems over time for adolescents already at risk for mental health issues, a new study from Duke University finds.
Hold-up in ventures for technology transfer
The transfer of technology brings ideas closer to commercialization. The transformation happens in several steps, such as invention, innovation, building prototypes, production, market introduction, market expansion, after sales services.
The ultimate green technology
Imagine patterning and visualizing silicon at the atomic level, something which, if done successfully, will revolutionize the quantum and classical computing industry.
New technology detects COPD in minutes
Pioneering research by Professor Paul Lewis of Swansea University's Medical School into one of the most common lung diseases in the UK, Chronic Obstructive Pulmonary Disease, has led to the development of a new technology that can quickly and easily diagnose and monitor the condition.
New technology for powder metallurgy
Tecnalia leads EFFIPRO (Energy EFFIcient PROcess of Engineering Materials) project, which shows a new manufacturing process using powder metallurgy.
New milestone in printed photovoltaic technology
A team of researchers at Friedrich-Alexander-Universität have achieved an important milestone in the quest to develop efficient solar technology as an alternative to fossil fuels.
Gene Drive Technology: Where is the future?
For this episode of BioScience Talks, we're joined by Gene Drive Committee co-chair James P.
Could Hollywood technology help your health?
The same technology used by the entertainment industry to animate characters such as Gollum in 'The Lord of The Rings' films, will be used to help train elite athletes, for medical diagnosis and even to help improve prosthetic limb development, in a new research center at the University of Bath launched today.
Assessing carbon capture technology
Carbon capture and storage could be used to mitigate greenhouse gas emissions and thus ameliorate their impact on climate change.
New technology for dynamic projection mapping
It has been thought technically difficult to achieve projection mapping onto a moving/rotating object so that images look as though they are fixed to the object.

Related Technology Reading:

Best Science Podcasts 2019

We have hand picked the best science podcasts for 2019. Sit back and enjoy new science podcasts updated daily from your favorite science news services and scientists.
Now Playing: TED Radio Hour

Bias And Perception
How does bias distort our thinking, our listening, our beliefs... and even our search results? How can we fight it? This hour, TED speakers explore ideas about the unconscious biases that shape us. Guests include writer and broadcaster Yassmin Abdel-Magied, climatologist J. Marshall Shepherd, journalist Andreas Ekström, and experimental psychologist Tony Salvador.
Now Playing: Science for the People

#513 Dinosaur Tails
This week: dinosaurs! We're discussing dinosaur tails, bipedalism, paleontology public outreach, dinosaur MOOCs, and other neat dinosaur related things with Dr. Scott Persons from the University of Alberta, who is also the author of the book "Dinosaurs of the Alberta Badlands".