Current Brands News and Events

Current Brands News and Events, Brands News Articles.
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Social tool tracks brand reputation in real time and over the long term
An international team of researchers has developed a tool for assessing brand reputation in real time and over time. In a demonstration that looked at leading brands, the researchers found that changes in a given brand's stock shares reflected real-time changes in the brand's reputation. (2021-02-18)

The market advantage of a feminine brand name
Linguistically feminine brand names are perceived by consumers as warmer and are therefore better liked and more frequently chosen. (2021-02-17)

Researchers find broad impacts from political polarization
Ultimately, polarization harms mental and physical health, financial welfare, relationships and societal interests through its impact on psychology, marketing and public policy outcomes. (2021-02-10)

Sneakerheads, not hypebeasts: Defining a sneaker-driven sub-culture
Researchers report new insights into the motivations, brand preferences and identity considerations of Sneakerheads. (2021-02-03)

They're just not that into you: Consumer-brand relationship insights
To reap benefits from a variety of brand relationships, marketers should match their marketing communications to how close or distant consumers feel toward their brands. (2021-01-28)

Study: Surge of teen vaping levels off, but remains high as of early 2020
Findings released today from the most recent Monitoring the Future (MTF) survey of substance use behaviors and related attitudes among teens in the United States indicate that levels of nicotine and marijuana vaping did not increase from 2019 to early 2020, although they remain high. The annual MTF survey is conducted by the University of Michigan's Institute for Social Research, Ann Arbor, and is funded by the National Institute on Drug Abuse (NIDA), part of the National Institutes of Health. (2020-12-15)

Study IDs four things that make people feel good about using chatbots
A recent study has identified four factors that predict user satisfaction with customer service chatbots. The study also found that a positive chatbot experience was associated with customer loyalty, highlighting the potential importance of the findings to corporate brands. (2020-12-15)

No nanoparticle risks found in field tests of spray sunscreens
People can continue using mineral-based aerosol sunscreens without fear of exposure to dangerous levels of nanoparticles or other respirable particulates, according to Penn State research published in the journal Aerosol Science and Engineering. (2020-12-02)

Building your professional brand in a prestigious job
Individuals trying to manage their professional brands while holding prestigious posts should strive to strike a balance between benefiting from the affiliation while at the same time maintaining their professional independence. (2020-11-11)

Age gates on alcohol websites are ineffective, Texas A&M research shows
''Age gates'' that aim to keep underage users off alcohol websites are mostly ineffective, a Texas A&M University alcohol researcher found. (2020-11-11)

Here's how to improve packaged foods nutrition
FOP nutrition labeling results in a significant improvement in the nutritional quality of food products. (2020-11-06)

Kid influencers are promoting junk food brands on YouTube -- garnering more than a billion views
Kids with wildly popular YouTube channels are frequently promoting unhealthy food and drinks in their videos, warn researchers at NYU School of Global Public Health and NYU Grossman School of Medicine in a new study published in the journal Pediatrics. (2020-10-26)

Donors more likely to give to COVID causes when font matches message
Appeals seeking donations to help fight hunger during the COVID-19 pandemic were more successful when the typeface in which the appeal was written mirrored the tone of the donation request, a new study has found. (2020-10-06)

Babies' random choices become their preferences
When a baby reaches for one stuffed animal in a room filled with others just like it, that random choice is very bad news for those unpicked toys: the baby has likely just decided she doesn't like what she didn't choose. Researchers have known that adults build unconscious biases over a lifetime of choosing between things that are essentially the same, but finding that even babies do it demonstrates this way of justifying choice is fundamental to the human experience. (2020-10-02)

How Steak-umm became a social media phenomenon during the pandemic
A new study outlines how a brand of frozen meat products took social media by storm - and what other brands can learn from the phenomenon. (2020-10-01)

'Front of package' nutrition labels improved nutrition quality
A new study analyzing 16 years of data on tens of thousands of products finds that the adoption of nutrition data on ''front of package'' labels is associated with improved nutritional content of those foods and their competitors. (2020-09-21)

Study finds parents can help kids eat healthier by knowing their own sense of self-control
Young children naturally like sugar and salt in food and develop food preferences based on what their parents serve them, but new research suggests that how parents view self-regulation also is a contributing factor. The research explored the underlying dynamics of parental food preferences and how they are passed along to children by example at family mealtime. (2020-08-07)

How creating an "empathy lens" makes P2P marketing communications more effective
Provider-focused P2P marketing communications increase consumers' likelihood of purchase, app download, and willingness to pay. (2020-08-01)

Range of commercial infant foods has grown markedly in past seven years
The range of commercial foods on sale for babies has grown rapidly in recent years but their sugar levels are still too high, suggests research published in Archives of Disease in Childhood. (2020-07-16)

Consumer-created social media visuals capture consumer brand perceptions
CATONSVILLE, MD, July 13, 2020 - New research has found that there is a strong link between the visual portrayal of a brand in online imagery created by consumers and the larger brand perceptions. (2020-07-13)

Cigarette sales declining by 20 million a month after advent of standardized packaging
The new study from the Tobacco Control Research Group at the University of Bath highlights how new taxation plus standardised packaging for cigarettes has led to a large decline in sales in England and Wales. (2020-07-12)

How vaping companies are use Instagram to market to young people
Using artificial intelligence, researchers analysed hundreds of thousands of posts from a 6-month period last year, and found that a large portion of Instagram posts are promoting controversial flavoured e-liquids to young audiences (2020-07-09)

Selling something? Tap into consumer arrogance
In today's world of consumption, likes and shares, a new study shows that that leveraging consumer arrogance might be marketers' most effective strategy for promoting their brands and products. (2020-06-25)

Companies spent more than $1 billion in ads for sugary drinks and energy drinks in 2018
Beverage companies spent $1.04 billion to advertise sugary drinks and energy drinks in 2018, a 26% increase compared to 2013, according to Sugary Drinks FACTS 2020, a new report from the Rudd Center for Food Policy & Obesity at the University of Connecticut. The report documents continued extensive targeted advertising of sugary drinks by beverage companies directed to Black and Hispanic youth, which contributes to health disparities affecting communities of color -- the same communities that have been disproportionately impacted by COVID-19. (2020-06-23)

Study finds 82 percent of avocado oil rancid or mixed with other oils
The country's first extensive study of commercial avocado oil quality and purity finds the vast majority of avocado oil sold in the U.S. is of poor quality, mislabeled or adulterated with other oils. (2020-06-17)

Pod-based e-cigarettes may foster greater nicotine dependence than other devices
Pod-based e-cigarettes' efficient delivery of nicotine may foster greater dependence than other types of e-cigarettes. Stronger health communication messages are needed around the consequences of using these devices. (2020-06-01)

What's the secret behind the world's stickiest brands?
Sticky customer journeys do not arise from consistently good customer experiences -- instead, they are intentionally chaotic, maddening, and unpredictable. (2020-05-27)

The commercial consequences of collective layoffs
Layoff firms experience adverse changes in sales, advertising effectiveness, and price sensitivity. On average, sales in the layoff country are 8.7% lower following a collective layoff announcement than the predicted levels absent the announcement. (2020-04-30)

Study reveals raw-type dog foods as a major source of multidrug-resistant bacteria that could potentially colonize humans
New research due to be presented at this year's European Congress of Clinical Microbiology and Infectious Diseases (ECCMID) reveals that raw-type dog foods contain high levels of multidrug-resistant bacteria, including those resistant to last-line antibiotics. The potential transfer of such bacteria between dogs and humans is an international public health risk. (2020-04-19)

Children's fruit drinks need clearer labels, finds NYU study
The labels of drinks marketed to kids do not help parents and other consumers differentiate among fruit juice and sugar-laden, artificially flavored drinks, finds research from NYU School of Global Public Health. (2020-04-16)

Concern over industry support for wider access to medical cannabis
An investigation by The BMJ has uncovered links between groups and individuals campaigning for wider access to cannabis for medical reasons and those pushing for the legalization of cannabis for recreational use. (2020-03-18)

E-cigarette use among teens may be higher than previously thought, study finds
Juul may have influenced high school students' perception of vaping such that some Juul users do not consider themselves e-cigarette users, a Rutgers-led study finds. (2020-02-13)

Cigarette prices have risen following standardised packaging, despite warnings
New study highlights how the introduction of minimum excise tax and the advent of 'plain packs' for cigarettes in the UK has seen prices rise. (2020-02-13)

Words matter when it comes to apparel for people living with disabilitie
Brands should consider the language they use when marketing products to this group of consumers, according to a new study from the University of Missouri. Researchers say that ''adaptive'' makes the apparel seem separate from the market. (2020-02-06)

What's your brand?
Researchers created an algorithm that successfully predicted consumer purchases. The algorithm made use of data from the consumers' daily activity on social media. Brands could use this to analyze potential customers. The researchers' method combines powerful statistical modeling techniques with machine learning-based image recognition. (2020-02-05)

Ad spending on toddler milks increased four-fold from 2006 to 2015
Formula companies quadrupled their advertising of toddler milk products over a ten- year period, contributing to a 2.6 times increase in the amount of toddler milk sold, according to a new paper published in Public Health Nutrition from researchers at the Rudd Center for Food Policy & Obesity at the University of Connecticut. This rapid increase in sales occurred despite recommendations from health and nutrition experts. (2020-02-04)

Branding in a hyperconnected world
A hyperconnected world is changing the role and management of brands. New theories and models are needed to account for these changes. (2020-01-29)

Study: 'Value instantiation' key to luxury brands' and social responsibility
Although luxury brands and social responsibility seem fundamentally inconsistent with each other, the two entities can coexist in the mind of the consumer, provided the brand can find someone -- typically, a celebrity -- who successfully embodies the two conflicting value sets, says new research co-written by Carlos Torelli, a professor of business administration and James F. Towey Faculty Fellow at Illinois. (2020-01-13)

Reducing aluminium intake can minimize potential health risks
Consumers can take up aluminium compounds from various sources, such as food, cosmetic products like aluminium containing antiperspirants and toothpaste, food contact materials like uncoated aluminium menu or baking trays and drugs. For the first time, the BfR has now estimated the total aluminium intake for different age groups (infants, children and adolescents as well as adults) and carried out a risk assessment. (2020-01-10)

Following scientific literature review, Imperial Brands calls for legalisation of snus in EU
Following a new literature review of the harm reduction potential of snus, Imperial Brands -- owners of leading snus brand Skruf -- has urged the European Union (EU) to re-examine its position on the product. (2019-12-19)

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