Current Consumers News and Events

Current Consumers News and Events, Consumers News Articles.
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Do promotions make consumers more generous?
Price promotions can have a positive effect on consumers' donation behavior because the monetary savings from price promotions increase consumers' perceived resources. (2021-01-22)

Stealing the spotlight in the field and kitchen
New dry beans from UC Davis combine desirable qualities for both farmers and consumers (2021-01-20)

Blockchain technology to optimize P2P energy trading
A research team of Tokyo Institute of Technology, in collaboration with Mitsubishi Electric Corporation, has developed a new technology an original blockchain technology that can optimize peer-to-peer (P2P) energy trading. The technology is expected to contribute to more effective use of surplus electricity from renewable energy by creating trading environments that flexibly respond to shared trading needs, particularly to maximize the amount of surplus electricity available in the market at any given time. (2021-01-19)

Canadian researchers create new form of cultivated meat
Researchers at Canada's McMaster University have developed a new form of cultivated meat using a method that promises more natural flavour and texture than other alternatives to traditional meat from animals. (2021-01-19)

Dairy product purchasing differs in households with and without children
American dairy consumers are often influenced by a variety of factors that can affect their buying habits. These factors include taste, preference, government information, cultural background, social media, and the news. In an article appearing in JDS Communications, researchers found that households that frequently bought food for children are interested in dairy as part of their diet and purchased larger quantities of fluid milk and more fluid milk with a higher fat content. (2021-01-15)

Paper: Emotionally appealing ads may not always help consumer memory
Emotional appeals in advertisements may not always help improve consumers' immediate recall of a product, says a new paper co-written by Hayden Noel, a clinical associate professor of business administration at the Gies College of Business at Illinois. (2021-01-07)

Businesses stand to benefit from sustainable restructuring
Is it profitable for a company to switch to sustainable production? Researchers conclude that it probably often is. (2021-01-06)

Consumers challenged by high status peers make a 'status pivot,' new study finds
When outshone by peers in one area of life, such as financial success, consumers will embrace making a 'status pivot' to show prowess in another aspect of life, such as personal relationships, social life, parenting, physical and mental health, and fitness, according to a new report by researchers from Boston College, Boston University and London Business School. (2020-12-21)

When genetic data meets marketing
The use of genetic data has much potential for marketing purposes, but also poses serious threats. (2020-12-17)

Study IDs four things that make people feel good about using chatbots
A recent study has identified four factors that predict user satisfaction with customer service chatbots. The study also found that a positive chatbot experience was associated with customer loyalty, highlighting the potential importance of the findings to corporate brands. (2020-12-15)

Type of sugar used to sweeten sheep milk kefir may improve consumer acceptance
The study of human emotions can be used to gauge the sensory acceptance of dairy products. A possible route to increase worldwide consumption of sheep milk kefir may be to improve its sensory acceptance, which can be a determining factor for its inclusion in daily diets. In an article appearing in the Journal of Dairy Science, scientists studied the effects of kefir sweetened with five different sugars on sensory acceptance and emotional profile in regular consumers of fermented dairy products. (2020-12-15)

Irrelevant information interferes with making decisions, new research reveals
According to new research from behavioral economist Ian Chadd, an assistant professor at Rensselaer Polytechnic Institute, irrelevant information or unavailable options often cause people to make bad choices. When both elements are present, the probability of a poor decision is even greater. Through an experiment involving 222 individual tests each consisting of more than 40 questions, Chadd's research revealed that decisions made in an environment of irrelevant information carry time, cognitive, and consequence costs. (2020-12-14)

Negative reviews boost sales
Aleksei Smirnov, Assistant Professor, HSE University Faculty of Economic Sciences, and Egor Starkov, Assistant Professor, University of Copenhagen, have constructed a mathematical model that explains why it is advantageous for sellers not to delete negative reviews of their products. A study detailing this conclusion has been accepted for publication in The American Economic Journal: Microeconomics. (2020-12-11)

'Pink tax' hurts female consumers, but electing more women combats it
The wage gap between men and women is no secret, but another form of gender discrimination directly and disproportionately affects women worldwide: the ''pink tax'' imposed by import tariffs that target female products. (2020-12-08)

Tapping overlooked marketing data to drive business growth
Overlooked data sources offer considerable opportunity to support companies' growth. (2020-12-04)

Mass incarceration results in significant increases in industrial emissions, study finds
Mass incarceration is as much an environmental problem as it is a social one, according to a new Portland State University study that finds increases in incarceration are significantly associated with increases in industrial emissions. (2020-12-04)

When consumers trust AI recommendations--or resist them
The key factor in deciding how to incorporate AI recommenders is whether consumers are focused on the functional and practical aspects of a product (its utilitarian value) or on the experiential and sensory aspects of a product (its hedonic value). (2020-11-25)

New research shows Vype ePen 3 highly preferred by vapers
New research published today shows that Vype ePen 3, BAT's flagship vapour product, can provide smokers with similar levels of nicotine as standard cigarettes and, with exclusive use, could be used to avoid many of the risks associated with smoking. (2020-11-24)

Healthy food labels that work and don't work
A Duke-NUS Medical School study finds that new labels may be needed to help consumers make healthier food purchases. (2020-11-17)

Boosting returns on e-commerce retargeting campaigns
Delivering ECR ads too early can engender worse purchase rates than without delivering them, thus wasting online advertising budgets. (2020-11-13)

Research finds that UK consumers dislike hormones in beef and chlorine washed chicken
New reveals the extent to which UK consumers dislike food produced using production methods such as hormones in beef and chlorine washed chicken. The research also reveals that UK consumers highly value food production that adheres to food safety standards set by the EU as well as UK produced food. This is particularly relevant for post-Brexit trade deals and the ongoing debates about UK food standards. (2020-11-12)

Golden ticket: Researchers examine what consumers desire in chocolate products
Gold foil, ornate labels and an intriguing backstory are product characteristics highly desired by premium chocolate consumers, according to research conducted by food scientists in Penn State's College of Agricultural Sciences. The study is one of the first to thoroughly research what American premium chocolate consumers find to be desirable attributes in their chocolate bars. (2020-11-11)

Do consumers enjoy events more when commenting on them?
Generating content increases people's enjoyment of positive experiences. (2020-11-10)

Do spoilers harm movie box-office revenue?
Spoiler reviews have a positive and statistically significant relationship with box office revenue. (2020-11-09)

Researchers examine if online physician reviews indicate clinical outcomes
Dr. Atanu Lahiri and Dr. Zhiqiang Zheng studied the relationship between online reviews of physicians and their patients' actual clinical outcomes. They wanted to know how much consumers can rely on the reviews, specifically in regard to chronic-disease care. (2020-11-09)

Don't be fooled by pretty food, USC research warns
Consumers confuse pretty food with healthy food, largely due to highly stylized presentations and marketing that appeal to aesthetics and appetite. Disclaimers could help people make more nutritious choices. (2020-11-09)

Here's how to improve packaged foods nutrition
FOP nutrition labeling results in a significant improvement in the nutritional quality of food products. (2020-11-06)

Evolution of consumption: A psychological ownership framework
Technological innovations are rapidly changing how we consume goods and services. In many domains, we are trading ownership of private material goods for access to use shared and experiential goods and services. This article outlines how the downstream effects of these consumption changes are channeled through their influence on psychological ownership--the feeling that a thing is MINE. (2020-10-30)

Misleading mulch: Researchers find contents of mulch bags do not match claims
Your bag of mulch may not be what you think it is. In a new study, researchers at Penn State found that some bags labeled as ''cypress'' contain only 50% cypress, while other bags contained no cypress at all. (2020-10-29)

How computer scientists and marketers can create a better CX with AI
A failure to incorporate behavioral insight into technological developments may undermine consumers' experiences with AI. (2020-10-28)

Mythbusting: 5 common misperceptions surrounding the environmental impacts of single-use plastics
Stand in the soda pop aisle at the supermarket, surrounded by rows of brightly colored plastic bottles and metal cans, and it's easy to conclude that the main environmental problem here is an overabundance of single-use containers: If we simply recycled more of them, we'd go a long way toward minimizing impacts. (2020-10-26)

Save it or spend it? Advertising decisions amid consumer word-of-mouth
Most people have seen or heard from a friend, neighbor or family member about a product or service they've used and how their experience was. It's called observational learning or word-of-mouth. These communications don't provide an unbiased assessment of true quality. Given this, businesses are faced with the difficult decision of determining when and how to spend their ad dollars. (2020-10-19)

The unending waste management challenge - are we at our wits' end?
The doctoral dissertation by Beatrice Obule-Abila (University of Vaasa, Finland) focuses on changing the paradigm of waste management by exploring the adoption of knowledge management framework, developing and deploying more knowledge management tools, systems, and approaches in seeking solutions to the problem of waste: so that waste no longer constitutes a nuisance, but a valuable resource. (2020-10-12)

Customers prefer partitions over mannequins in socially-distanced dining rooms
Restaurants have had to get creative to enforce social distancing guidelines during the COVID-19 pandemic, including utilizing mannequins. Others were more conservative and opted to place plastic or glass partitions between tables. A researcher at the University of Houston Hilton College of Hotel and Restaurant Management found out which socially-distanced dining room consumers prefer. (2020-10-12)

How consumers responded to COVID-19
The coronavirus pandemic has been a catalyst for laying out the different threats that consumers face, and that consumers must prepare themselves for a constantly shifting landscape moving forward. A new study sets a framework for researchers to explore these topics and identify the needs of consumers during disruptive times. (2020-10-12)

The distance local energy goes to bring power to the people
A study published today in the journal Frontiers in Sustainability by the University of California, Davis, sheds light on the lengths alternative energy providers go to bring electrical power to customers. (2020-10-12)

Are online grocery stores being designed to support consumer nutrition information needs?
With a steady growth in online grocery shopping, a new study in the Journal of Nutrition Education and Behavior, published by Elsevier, examines the availability of nutrition-related information on leading grocery store websites. (2020-10-07)

Consumers who avoid products with harmful chemicals on the label have lower body burden
New research shows that paying close attention to what's in the products you buy can pay off. In a study led by Silent Spring Institute, researchers found that consumers who avoided products containing specific endocrine disruptors had significantly lower levels of the chemicals in their bodies. (2020-09-30)

Volunteers receiving government aid while unemployed face scrutiny, bias from public
With the worldwide spike in unemployment caused by the COVID-19 pandemic, many people may turn to volunteerism as a way to pass their newly found free time. But new research suggests that volunteers who also receive government aid are often judged negatively as ''wasting time'' that could be used to find paid employment. (2020-09-28)

Tests indicate modern oral nicotine products elicit lower toxicity responses than cigs
New research by BAT indicates that Modern Oral Products (MOPs) showed lower toxicity responses in certain assays than traditional cigarettes. (2020-09-28)

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