Current Consumers News and Events

Current Consumers News and Events, Consumers News Articles.
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What happens when consumers pick their own prices?
A pick-your-price (PYP) strategy can have advantages over pay-what-you-want (PWYW) and fixed pricing strategies. (2021-02-19)

How likely are consumers to adopt artificial intelligence for banking advice?
A new study published in Economic Inquiry is the first to assess the willingness of consumers to adopt advisory services in the banking sector that are based on artificial intelligence (AI). (2021-02-18)

Why portraying humans as healthy machines can backfire
Confronting consumers with expectations to be ''machine-like'' can be risky if not aligned with their abilities. (2021-02-11)

Researchers find broad impacts from political polarization
Ultimately, polarization harms mental and physical health, financial welfare, relationships and societal interests through its impact on psychology, marketing and public policy outcomes. (2021-02-10)

Texas A&M researchers discover energy drinks' harmful effects on heart
A team of researchers, led by a Texas A&M University professor, has found that some energy drinks have adverse effects on the muscle cells of the heart. (2021-02-10)

Creating more sustainable fragrances with biotech
In the face of a changing climate and crop diseases, manufacturers of products containing natural flavors and fragrances are pivoting to a new way to source ingredients. Companies have been partnering with biotechnology firms to manufacture scents and flavors using fermented microbes, which experts say are more sustainable. A new story in Chemical & Engineering News (C&EN), the weekly newsmagazine of the American Chemical Society, details how the industry is brewing up new fragrances. (2021-02-10)

Why does love of bargain hunting run in families?
Headlines like ''Black Friday Shoppers Trampled in New York'' and popular television shows such as ''Extreme Couponing'' remind us how crazy consumers can get about retail sales promotions. This enthusiasm for getting bargains has been termed ''deal proneness.'' (2021-02-09)

Helping consumers save more by bursting their bubble of financial responsibility
When people perceive that their past financial behaviors have fallen short of their desired standard, they start to save more to restore perceptions of financial responsibility. (2021-02-04)

Help for borderline personality disorder
Borderline Personality Disorder, or BPD, is the most common personality disorder in Australia, affecting up to 5% of the population at some stage, and Flinders University researchers warn more needs to be done to meet this high consumer needs. A new study in the Journal of Psychiatric and Mental Health Nursing (Wiley) describes how people with BPD are becoming more knowledgeable about the disorder and available treatments, but may find it difficult to find evidence-based help for their symptoms. (2021-02-04)

The strange impact of the first consumer review
If you're about to buy something online and its only customer review is negative, you'd probably reconsider the purchase, right? It turns out a product's first review can have an outsized effect on the item's future -- it can even cause the product to fail. (2021-02-04)

Don't let pressure of one-upmanship dictate your gift selection
Researchers from Carnegie Mellon's Tepper School of Business and West Virginia University's John Chambers College of Business and Economics set out to understand gift giving dynamics in these settings and how a giver's and a recipient's evaluation of the giver's gift is influenced by the other gifts the recipient receives. (2021-02-01)

They're just not that into you: Consumer-brand relationship insights
To reap benefits from a variety of brand relationships, marketers should match their marketing communications to how close or distant consumers feel toward their brands. (2021-01-28)

People's acceptance of inequality affects response to company wrongdoings
People who do not accept inequality are more likely to negatively evaluate companies that have committed wrongdoings than people who do accept inequality, and this response varies by culture, according to researchers at Penn State. The team also found that companies can improve their standing with consumers when they offer sincere apologies and remedies for the harm they caused to victims. (2021-01-28)

Is there a link between cashless payments and unhealthy consumption?
The widespread use of cashless payments including credit cards, debit cards, and mobile apps has made transactions more convenient for consumers. However, results from previous research have shown that such cashless payments can increase consumers' spending on unhealthy food. (2021-01-27)

New research: Monitoring online posts by consumers could help improve food safety
An estimated 48 million cases of foodborne illness are contracted in the U.S annually, causing about 128,000 hospitalizations and 3,000 deaths, according to CDC. In some instances, the source is well known, but 80 percent of food poisoning cases are of unknown origin. In a new study published by the journal Risk Analysis, proposes a new Food Safety Monitoring System that utilizes consumer comments posted on websites to identify products associated with food-related illnesses. (2021-01-26)

Do promotions make consumers more generous?
Price promotions can have a positive effect on consumers' donation behavior because the monetary savings from price promotions increase consumers' perceived resources. (2021-01-22)

Stealing the spotlight in the field and kitchen
New dry beans from UC Davis combine desirable qualities for both farmers and consumers (2021-01-20)

Blockchain technology to optimize P2P energy trading
A research team of Tokyo Institute of Technology, in collaboration with Mitsubishi Electric Corporation, has developed a new technology an original blockchain technology that can optimize peer-to-peer (P2P) energy trading. The technology is expected to contribute to more effective use of surplus electricity from renewable energy by creating trading environments that flexibly respond to shared trading needs, particularly to maximize the amount of surplus electricity available in the market at any given time. (2021-01-19)

Canadian researchers create new form of cultivated meat
Researchers at Canada's McMaster University have developed a new form of cultivated meat using a method that promises more natural flavour and texture than other alternatives to traditional meat from animals. (2021-01-19)

Dairy product purchasing differs in households with and without children
American dairy consumers are often influenced by a variety of factors that can affect their buying habits. These factors include taste, preference, government information, cultural background, social media, and the news. In an article appearing in JDS Communications, researchers found that households that frequently bought food for children are interested in dairy as part of their diet and purchased larger quantities of fluid milk and more fluid milk with a higher fat content. (2021-01-15)

Paper: Emotionally appealing ads may not always help consumer memory
Emotional appeals in advertisements may not always help improve consumers' immediate recall of a product, says a new paper co-written by Hayden Noel, a clinical associate professor of business administration at the Gies College of Business at Illinois. (2021-01-07)

Businesses stand to benefit from sustainable restructuring
Is it profitable for a company to switch to sustainable production? Researchers conclude that it probably often is. (2021-01-06)

Consumers challenged by high status peers make a 'status pivot,' new study finds
When outshone by peers in one area of life, such as financial success, consumers will embrace making a 'status pivot' to show prowess in another aspect of life, such as personal relationships, social life, parenting, physical and mental health, and fitness, according to a new report by researchers from Boston College, Boston University and London Business School. (2020-12-21)

When genetic data meets marketing
The use of genetic data has much potential for marketing purposes, but also poses serious threats. (2020-12-17)

Study IDs four things that make people feel good about using chatbots
A recent study has identified four factors that predict user satisfaction with customer service chatbots. The study also found that a positive chatbot experience was associated with customer loyalty, highlighting the potential importance of the findings to corporate brands. (2020-12-15)

Type of sugar used to sweeten sheep milk kefir may improve consumer acceptance
The study of human emotions can be used to gauge the sensory acceptance of dairy products. A possible route to increase worldwide consumption of sheep milk kefir may be to improve its sensory acceptance, which can be a determining factor for its inclusion in daily diets. In an article appearing in the Journal of Dairy Science, scientists studied the effects of kefir sweetened with five different sugars on sensory acceptance and emotional profile in regular consumers of fermented dairy products. (2020-12-15)

Irrelevant information interferes with making decisions, new research reveals
According to new research from behavioral economist Ian Chadd, an assistant professor at Rensselaer Polytechnic Institute, irrelevant information or unavailable options often cause people to make bad choices. When both elements are present, the probability of a poor decision is even greater. Through an experiment involving 222 individual tests each consisting of more than 40 questions, Chadd's research revealed that decisions made in an environment of irrelevant information carry time, cognitive, and consequence costs. (2020-12-14)

Negative reviews boost sales
Aleksei Smirnov, Assistant Professor, HSE University Faculty of Economic Sciences, and Egor Starkov, Assistant Professor, University of Copenhagen, have constructed a mathematical model that explains why it is advantageous for sellers not to delete negative reviews of their products. A study detailing this conclusion has been accepted for publication in The American Economic Journal: Microeconomics. (2020-12-11)

'Pink tax' hurts female consumers, but electing more women combats it
The wage gap between men and women is no secret, but another form of gender discrimination directly and disproportionately affects women worldwide: the ''pink tax'' imposed by import tariffs that target female products. (2020-12-08)

Tapping overlooked marketing data to drive business growth
Overlooked data sources offer considerable opportunity to support companies' growth. (2020-12-04)

Mass incarceration results in significant increases in industrial emissions, study finds
Mass incarceration is as much an environmental problem as it is a social one, according to a new Portland State University study that finds increases in incarceration are significantly associated with increases in industrial emissions. (2020-12-04)

When consumers trust AI recommendations--or resist them
The key factor in deciding how to incorporate AI recommenders is whether consumers are focused on the functional and practical aspects of a product (its utilitarian value) or on the experiential and sensory aspects of a product (its hedonic value). (2020-11-25)

New research shows Vype ePen 3 highly preferred by vapers
New research published today shows that Vype ePen 3, BAT's flagship vapour product, can provide smokers with similar levels of nicotine as standard cigarettes and, with exclusive use, could be used to avoid many of the risks associated with smoking. (2020-11-24)

Healthy food labels that work and don't work
A Duke-NUS Medical School study finds that new labels may be needed to help consumers make healthier food purchases. (2020-11-17)

Boosting returns on e-commerce retargeting campaigns
Delivering ECR ads too early can engender worse purchase rates than without delivering them, thus wasting online advertising budgets. (2020-11-13)

Research finds that UK consumers dislike hormones in beef and chlorine washed chicken
New reveals the extent to which UK consumers dislike food produced using production methods such as hormones in beef and chlorine washed chicken. The research also reveals that UK consumers highly value food production that adheres to food safety standards set by the EU as well as UK produced food. This is particularly relevant for post-Brexit trade deals and the ongoing debates about UK food standards. (2020-11-12)

Golden ticket: Researchers examine what consumers desire in chocolate products
Gold foil, ornate labels and an intriguing backstory are product characteristics highly desired by premium chocolate consumers, according to research conducted by food scientists in Penn State's College of Agricultural Sciences. The study is one of the first to thoroughly research what American premium chocolate consumers find to be desirable attributes in their chocolate bars. (2020-11-11)

Do consumers enjoy events more when commenting on them?
Generating content increases people's enjoyment of positive experiences. (2020-11-10)

Do spoilers harm movie box-office revenue?
Spoiler reviews have a positive and statistically significant relationship with box office revenue. (2020-11-09)

Researchers examine if online physician reviews indicate clinical outcomes
Dr. Atanu Lahiri and Dr. Zhiqiang Zheng studied the relationship between online reviews of physicians and their patients' actual clinical outcomes. They wanted to know how much consumers can rely on the reviews, specifically in regard to chronic-disease care. (2020-11-09)

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