Current Marketing News and Events

Current Marketing News and Events, Marketing News Articles.
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Marketing has major benefits for entrepreneurs in emerging markets, study shows
New research from Notre Dame shows marketers can help entrepreneurs in emerging markets grow their businesses, which in turn helps them to improve lives, sustain livelihoods, enhance overall living standards and strengthen societies. (2021-01-26)

Do promotions make consumers more generous?
Price promotions can have a positive effect on consumers' donation behavior because the monetary savings from price promotions increase consumers' perceived resources. (2021-01-22)

Managing large-scale construction projects to avoid cost overruns
Supplier selection and pricing format decisions that reflect key characteristics of the project, such as the size of the project, duration, and type of customer, are best at reducing a significant part of cost overruns. (2021-01-15)

What does marketing have to do with ill-advised consumer behavior?
A biological account of human behavior can benefit human welfare and marketing can play a critical role in facilitating public understanding and acceptance of biological causation. (2021-01-13)

Saver or spender? People are not as financially responsible as they may think, study shows
According to new research from the University of Notre Dame, people think they are more financially responsible than they actually are. (2021-01-13)

When AI is used to set prices, can inadvertent collusion be a result?
CATONSVILLE, MD, January 12, 2021 - Machine learning and artificial intelligence (AI) are perfectly suited to help companies and marketers monitor and set prices based on real-time dynamic pricing. But new research has identified some possible unintended consequences of AI in this area. (2021-01-12)

When salespeople advocate for sellers and customers
The most favorable outcomes result when the salesperson engages in high levels of both customer advocacy and seller advocacy. (2021-01-08)

How market incumbents can navigate disruptive technology change
Market disruption is neither always quick nor universal because new technologies sometimes coexist as partial substitutes of the old technologies. (2021-01-06)

NTU Singapore study suggests link between word choices and extraverts
A study by a team of Nanyang Technological University, Singapore (NTU Singapore) psychologists has found a link between extraverts and their word choices. (2020-12-27)

When genetic data meets marketing
The use of genetic data has much potential for marketing purposes, but also poses serious threats. (2020-12-17)

Behavioral strategies to promote a national COVID-19 vaccine program
National efforts to develop a coronavirus disease 2019 (COVID-19) vaccine at 'warp speed' will likely yield a safe and effective vaccine by early 2021. However, this important milestone is only the first step in an equally important challenge: getting a majority of the U.S. public vaccinated. (2020-12-14)

The role of platform protection insurance in the sharing economy
PPI significantly increases buyer spending and seller revenues, affirming the benefits of this service in the sharing economy. (2020-12-10)

Dartmouth researchers work to reduce child-directed food marketing on educational websites
A new article, published in the American Journal of Preventive Medicine by a by a team of researchers and advocates including Dartmouth faculty, asserts that current gaps in the regulation of commercial educational websites are exposing children to unhealthy food marketing. The group is working with major food companies and the USDA to limit these practices. (2020-12-10)

Which product categories and industries benefit most from social advertising
New research from a team of scientists at four leading universities has shed new light on the effectiveness of social advertising in specific product categories to learn which product categories tend to benefit more from social advertising, and which may not. (2020-12-10)

Eyebuy: Sweeping glances can cost you money
When Christmas shopping, customers should keep their eyes unter control. As a study by researchers from Austria, Germany and UK shows, visual attention can be strongly influenced during shopping with very simple interventions. The researchers report in the Journal of Consumer Research that unplanned purchases can even double as a result. (2020-12-08)

Tapping overlooked marketing data to drive business growth
Overlooked data sources offer considerable opportunity to support companies' growth. (2020-12-04)

When consumers trust AI recommendations--or resist them
The key factor in deciding how to incorporate AI recommenders is whether consumers are focused on the functional and practical aspects of a product (its utilitarian value) or on the experiential and sensory aspects of a product (its hedonic value). (2020-11-25)

Why experiences are better gifts for older children
What should we get for our kids this holiday? As children get older, giving them something they can experience (live through) instead of material things makes them happier, according to new research led by Lan Nguyen Chaplin, associate professor of marketing at the University of Illinois Chicago. (2020-11-24)

COVID-19 cases could nearly double before Biden takes office
President-elect Joe Biden has signaled that fighting the COVID-19 pandemic will be an immediate priority for his administration. But Inauguration Day is still two months away. The number of confirmed COVID-19 cases are likely to increase to 20 million by the end of January, nearly doubling the current level of 11.4 million cases, predicts a Washington University in St. Louis COVID-19 forecasting model. (2020-11-23)

Coaching sales agents? Use AI and human coaches
Instead of simply applying an AI coach to the entire workforce, managers ought to prudently design it for targeted sales agents. (2020-11-20)

Simple, no-cost ways to help the public care for the commons
By fostering visitors' individual feelings of ownership of a public resource, visitors will feel more responsible for it, take better care of it, and donate more time and money for its benefit. (2020-11-20)

Financial penalties imposed on large pharmaceutical firms for illegal activities
The UNC Charlotte study examined financial penalties imposed by government agencies using a sample of 26 large pharmaceutical firms over 13 years. Results indicated that 22 firms (85%) were penalized for illegal activities with most firms engaging in illegal activities for four or more years. Total penalties imposed during this period were $33 billion. The most common penalties were pricing violations, off-label marketing, and kickbacks. Four firms had no penalties assessed during the period. (2020-11-17)

Boosting returns on e-commerce retargeting campaigns
Delivering ECR ads too early can engender worse purchase rates than without delivering them, thus wasting online advertising budgets. (2020-11-13)

Here's why conservatives and liberals differ on COVID-19
According to a new study from Lehigh Business, the differences between conservative and liberal responses to COVID-19 are mitigated when people perceive the virus itself to have agency -- the ability to control its own actions and thus exert power over people. Conservatives are generally more sensitive to threats that are relatively high in agency, say researchers with Lehigh University's College of Business and KU Leuven, Belgium. (2020-11-13)

How to maximize the potential of marketing agility
Marketing agility is best suited for those marketing decisions where the market response is highly unpredictable, the decision parameters can be broken down into smaller components, and when it is feasible to get quick customer feedback, and when there is less dependence on third parties for executing the marketing activity. (2020-11-12)

Building your professional brand in a prestigious job
Individuals trying to manage their professional brands while holding prestigious posts should strive to strike a balance between benefiting from the affiliation while at the same time maintaining their professional independence. (2020-11-11)

Do consumers enjoy events more when commenting on them?
Generating content increases people's enjoyment of positive experiences. (2020-11-10)

Do spoilers harm movie box-office revenue?
Spoiler reviews have a positive and statistically significant relationship with box office revenue. (2020-11-09)

Why consumers think pretty food is healthier
People tend to think that pretty-looking food is healthier (e.g., more nutrients, less fat) and more natural (e.g., purer, less processed) than ugly-looking versions of the same food. (2020-11-07)

Here's how to improve packaged foods nutrition
FOP nutrition labeling results in a significant improvement in the nutritional quality of food products. (2020-11-06)

Why big-box chains' embrace of in-store click-and collect leaves money on the table
Shoppers' different needs for convenience benefits mean that using click-and-collect types results in vastly different performance outcomes. This calls for judicious alignment of the right click-and-collect format with local-market needs. (2020-11-05)

Do small gifts to donors increase charity appeal ROI?
Pre-giving incentives have different effects on different outcomes. The best strategy depends on what the charity wants to achieve. (2020-11-04)

How asymmetrical alliances impact firm performance and risk
Firms need to assess a potential alliance partner's direct ties and indirect ties because they have significant effects on financial performance and risk. (2020-11-04)

Evolution of consumption: A psychological ownership framework
Technological innovations are rapidly changing how we consume goods and services. In many domains, we are trading ownership of private material goods for access to use shared and experiential goods and services. This article outlines how the downstream effects of these consumption changes are channeled through their influence on psychological ownership--the feeling that a thing is MINE. (2020-10-30)

How computer scientists and marketers can create a better CX with AI
A failure to incorporate behavioral insight into technological developments may undermine consumers' experiences with AI. (2020-10-28)

Kid influencers are promoting junk food brands on YouTube -- garnering more than a billion views
Kids with wildly popular YouTube channels are frequently promoting unhealthy food and drinks in their videos, warn researchers at NYU School of Global Public Health and NYU Grossman School of Medicine in a new study published in the journal Pediatrics. (2020-10-26)

Save it or spend it? Advertising decisions amid consumer word-of-mouth
Most people have seen or heard from a friend, neighbor or family member about a product or service they've used and how their experience was. It's called observational learning or word-of-mouth. These communications don't provide an unbiased assessment of true quality. Given this, businesses are faced with the difficult decision of determining when and how to spend their ad dollars. (2020-10-19)

Supersized alcopops linked to homelessness and gang affiliation, new regulation needed
New George Mason University study of adults on probation finds that those who were gang-affiliated or recently experienced homelessness were far more likely to have recently consumed high alcohol content, flavored 'supersized alcopop' beverages in the past 30 days. Consumption was also linked to lower self-esteem. The study was led by Dr. Matthew Rossheim, assistant professor of global and community health in Mason's College of Health and Human Services. (2020-10-15)

New research determines if political "air war" or "ground game" is most effective
CATONSVILLE, MD, October 7, 2020 - New research has shed light on how various political campaign activities influence voters. It found that a candidate's mass media advertising is more likely to influence independent voters, while the campaign's ''ground game,'' targeting voters through grassroots outreach, is more effective at reaching a candidate's base. (2020-10-07)

Marketing study investigates impact of Viagra TV ads on birth rates
Marketing researchers found that an increase in advertising of erectile dysfunction drugs contributed to more total births in Massachusetts. (2020-10-01)

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