Current Marketing News and Events

Current Marketing News and Events, Marketing News Articles.
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What happens when consumers pick their own prices?
A pick-your-price (PYP) strategy can have advantages over pay-what-you-want (PWYW) and fixed pricing strategies. (2021-02-19)

Social tool tracks brand reputation in real time and over the long term
An international team of researchers has developed a tool for assessing brand reputation in real time and over time. In a demonstration that looked at leading brands, the researchers found that changes in a given brand's stock shares reflected real-time changes in the brand's reputation. (2021-02-18)

The market advantage of a feminine brand name
Linguistically feminine brand names are perceived by consumers as warmer and are therefore better liked and more frequently chosen. (2021-02-17)

Internet access spending in public schools increases test scores, but also disciplinary problems
In a new study from the University of Notre Dame, researchers quantify how school district connectivity increases test scores, but underscore the dark side of technology -- increased behavior problems. (2021-02-16)

Why portraying humans as healthy machines can backfire
Confronting consumers with expectations to be ''machine-like'' can be risky if not aligned with their abilities. (2021-02-11)

Learning by observation reduces cognitive bias, research suggests
Research suggests that observing others' decision-making can teach people to make better decisions themselves. The research, co-authored by Professor Irene Scopelliti, Professor of Marketing and Behavioural Science, tested the effectiveness of a new debiasing training strategy and reports first evidence that watching others make decisions can improve our own decision making. (2021-02-11)

Learn what you live? Study finds watching others can reduce decision bias
New research finds first evidence that watching and learning from others can help reduce bias and improve decision-making. In business, the results could help improve hiring practices or increase cost savings. (2021-02-11)

Helping consumers save more by bursting their bubble of financial responsibility
When people perceive that their past financial behaviors have fallen short of their desired standard, they start to save more to restore perceptions of financial responsibility. (2021-02-04)

Good customer service can lead to higher profits, even for utilities without competition
New research finds that satisfied customers mean increased profits even for public utilities that don't face competition. It found that customer satisfaction does not lead to increased profits via higher rates or greater demand suggests current regulatory controls are effective. The findings suggest regulators should view investments in customer satisfaction as recoverable costs. (2021-02-02)

What impact does Airbnb have on local housing prices and rents?
According to new research, the presence of an Airbnb property can actually contribute to an increase in housing prices and rental rates in a local neighborhood. But it depends on where the property is located. (2021-02-02)

Don't let pressure of one-upmanship dictate your gift selection
Researchers from Carnegie Mellon's Tepper School of Business and West Virginia University's John Chambers College of Business and Economics set out to understand gift giving dynamics in these settings and how a giver's and a recipient's evaluation of the giver's gift is influenced by the other gifts the recipient receives. (2021-02-01)

They're just not that into you: Consumer-brand relationship insights
To reap benefits from a variety of brand relationships, marketers should match their marketing communications to how close or distant consumers feel toward their brands. (2021-01-28)

Marketing has major benefits for entrepreneurs in emerging markets, study shows
New research from Notre Dame shows marketers can help entrepreneurs in emerging markets grow their businesses, which in turn helps them to improve lives, sustain livelihoods, enhance overall living standards and strengthen societies. (2021-01-26)

Do promotions make consumers more generous?
Price promotions can have a positive effect on consumers' donation behavior because the monetary savings from price promotions increase consumers' perceived resources. (2021-01-22)

Managing large-scale construction projects to avoid cost overruns
Supplier selection and pricing format decisions that reflect key characteristics of the project, such as the size of the project, duration, and type of customer, are best at reducing a significant part of cost overruns. (2021-01-15)

What does marketing have to do with ill-advised consumer behavior?
A biological account of human behavior can benefit human welfare and marketing can play a critical role in facilitating public understanding and acceptance of biological causation. (2021-01-13)

Saver or spender? People are not as financially responsible as they may think, study shows
According to new research from the University of Notre Dame, people think they are more financially responsible than they actually are. (2021-01-13)

When AI is used to set prices, can inadvertent collusion be a result?
CATONSVILLE, MD, January 12, 2021 - Machine learning and artificial intelligence (AI) are perfectly suited to help companies and marketers monitor and set prices based on real-time dynamic pricing. But new research has identified some possible unintended consequences of AI in this area. (2021-01-12)

When salespeople advocate for sellers and customers
The most favorable outcomes result when the salesperson engages in high levels of both customer advocacy and seller advocacy. (2021-01-08)

How market incumbents can navigate disruptive technology change
Market disruption is neither always quick nor universal because new technologies sometimes coexist as partial substitutes of the old technologies. (2021-01-06)

NTU Singapore study suggests link between word choices and extraverts
A study by a team of Nanyang Technological University, Singapore (NTU Singapore) psychologists has found a link between extraverts and their word choices. (2020-12-27)

When genetic data meets marketing
The use of genetic data has much potential for marketing purposes, but also poses serious threats. (2020-12-17)

Behavioral strategies to promote a national COVID-19 vaccine program
National efforts to develop a coronavirus disease 2019 (COVID-19) vaccine at 'warp speed' will likely yield a safe and effective vaccine by early 2021. However, this important milestone is only the first step in an equally important challenge: getting a majority of the U.S. public vaccinated. (2020-12-14)

The role of platform protection insurance in the sharing economy
PPI significantly increases buyer spending and seller revenues, affirming the benefits of this service in the sharing economy. (2020-12-10)

Dartmouth researchers work to reduce child-directed food marketing on educational websites
A new article, published in the American Journal of Preventive Medicine by a by a team of researchers and advocates including Dartmouth faculty, asserts that current gaps in the regulation of commercial educational websites are exposing children to unhealthy food marketing. The group is working with major food companies and the USDA to limit these practices. (2020-12-10)

Which product categories and industries benefit most from social advertising
New research from a team of scientists at four leading universities has shed new light on the effectiveness of social advertising in specific product categories to learn which product categories tend to benefit more from social advertising, and which may not. (2020-12-10)

Eyebuy: Sweeping glances can cost you money
When Christmas shopping, customers should keep their eyes unter control. As a study by researchers from Austria, Germany and UK shows, visual attention can be strongly influenced during shopping with very simple interventions. The researchers report in the Journal of Consumer Research that unplanned purchases can even double as a result. (2020-12-08)

Tapping overlooked marketing data to drive business growth
Overlooked data sources offer considerable opportunity to support companies' growth. (2020-12-04)

When consumers trust AI recommendations--or resist them
The key factor in deciding how to incorporate AI recommenders is whether consumers are focused on the functional and practical aspects of a product (its utilitarian value) or on the experiential and sensory aspects of a product (its hedonic value). (2020-11-25)

Why experiences are better gifts for older children
What should we get for our kids this holiday? As children get older, giving them something they can experience (live through) instead of material things makes them happier, according to new research led by Lan Nguyen Chaplin, associate professor of marketing at the University of Illinois Chicago. (2020-11-24)

COVID-19 cases could nearly double before Biden takes office
President-elect Joe Biden has signaled that fighting the COVID-19 pandemic will be an immediate priority for his administration. But Inauguration Day is still two months away. The number of confirmed COVID-19 cases are likely to increase to 20 million by the end of January, nearly doubling the current level of 11.4 million cases, predicts a Washington University in St. Louis COVID-19 forecasting model. (2020-11-23)

Coaching sales agents? Use AI and human coaches
Instead of simply applying an AI coach to the entire workforce, managers ought to prudently design it for targeted sales agents. (2020-11-20)

Simple, no-cost ways to help the public care for the commons
By fostering visitors' individual feelings of ownership of a public resource, visitors will feel more responsible for it, take better care of it, and donate more time and money for its benefit. (2020-11-20)

Financial penalties imposed on large pharmaceutical firms for illegal activities
The UNC Charlotte study examined financial penalties imposed by government agencies using a sample of 26 large pharmaceutical firms over 13 years. Results indicated that 22 firms (85%) were penalized for illegal activities with most firms engaging in illegal activities for four or more years. Total penalties imposed during this period were $33 billion. The most common penalties were pricing violations, off-label marketing, and kickbacks. Four firms had no penalties assessed during the period. (2020-11-17)

Boosting returns on e-commerce retargeting campaigns
Delivering ECR ads too early can engender worse purchase rates than without delivering them, thus wasting online advertising budgets. (2020-11-13)

Here's why conservatives and liberals differ on COVID-19
According to a new study from Lehigh Business, the differences between conservative and liberal responses to COVID-19 are mitigated when people perceive the virus itself to have agency -- the ability to control its own actions and thus exert power over people. Conservatives are generally more sensitive to threats that are relatively high in agency, say researchers with Lehigh University's College of Business and KU Leuven, Belgium. (2020-11-13)

How to maximize the potential of marketing agility
Marketing agility is best suited for those marketing decisions where the market response is highly unpredictable, the decision parameters can be broken down into smaller components, and when it is feasible to get quick customer feedback, and when there is less dependence on third parties for executing the marketing activity. (2020-11-12)

Building your professional brand in a prestigious job
Individuals trying to manage their professional brands while holding prestigious posts should strive to strike a balance between benefiting from the affiliation while at the same time maintaining their professional independence. (2020-11-11)

Do consumers enjoy events more when commenting on them?
Generating content increases people's enjoyment of positive experiences. (2020-11-10)

Do spoilers harm movie box-office revenue?
Spoiler reviews have a positive and statistically significant relationship with box office revenue. (2020-11-09)

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