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Study shows not only do e-cigarette ads influence adolescents, young people don't question them
University of Kansas researchers found that youths who don't smoke reported e-cigarette ads were appealing and memorable, and they accepted the information they presented without question. (2019-09-16)
Do hospital ads work?
Should hospital advertising be banned? A few policymakers in Washington, D.C., have recently considered such an action based on a long-standing debate on whether it poses the spread of misinformation, and that it is not an effective or responsible use of an already limited healthcare budget. (2019-08-20)
Researchers call for industry regulation to stop 'photoshop' frenzy in advertising
In a newly published analysis of legal and regulatory strategies that may help combat rampant 'photoshopping' and the portrayal of unrealistic beauty standards in advertising, researchers from Harvard, Dickinson and Michigan State University College of Law are calling for industry regulation to curtail digital alteration of images in advertising. (2019-07-25)
Buying local? Higher price means higher quality in consumers' minds
Why are we willing to pay much more for a six pack of craft beer, a locally produced bottle of wine or a regional brand item, often choosing them over national brands? (2019-07-23)
Drug companies' sexually explicit ads reaching too many youngsters
A new study finds that though drug companies marketing erectile dysfunction drugs claim to be self-policing their advertising so that 90 percent of the audience viewing sexually explicit advertisements must be 18 or older, compliance is not being taken seriously. (2019-07-11)
How Facebook and Google avoided FEC ad disclaimers during 2016 presidential election
The first academic research study to look specifically at how Facebook and Google deadlocked the Federal Election Commission's efforts to regulate digital political advertising. (2019-06-24)
Alcohol advertisements influence intentions to intervene in sexual assault situations
College students who viewed alcohol advertisements that included objectified images of women were less likely than others to report intentions to intervene in alcohol-facilitated sexual assault situations. (2019-06-18)
Young adults who live near medical marijuana dispensaries use more often
Medical marijuana is legal in some form in 33 states, but relatively little is known about the availability of marijuana and use among younger people. (2019-06-17)
Tanning industry uses promos, cheap prices to lure adolescents and young adults
Everyone knows cigarette smoking causes cancer and as a result, prices and advertising are closely regulated to discourage youth from starting. (2019-06-17)
What it takes for green businesses to advertise online
The internet has facilitated the growth of online advertising over the past decade, and online advertising has moved from being a peripheral to a central advertising medium because of its unique targeting capabilities. (2019-06-14)
High-density of alcohol outlets and advertising affect youth drinking
Alcohol use among Tanzanian youth is rising and the high density of alcohol selling outlets and alcohol advertisements coupled with low enforcement of minimum drinking age laws are likely facilitating this uptick. (2019-06-12)
Why you may be prone to hiring a liar, and not even know it
Researchers find that people don't always disapprove of deception. In fact, they perceive the ability to deceive as an asset in occupations that are stereotyped as high in 'selling orientation.' (2019-06-11)
The common wisdom about marketing cocreated innovations is wrong
A new study in the Journal of Marketing finds that companies can improve consumer adoption and accelerate product takeoff of cocreated innovations through a novel communication strategy that creates inconsistency or a mismatch between the creator's and the company's messages. (2019-06-10)
Companies battling shareholder complaints have a potent weapon-advertising
A new study in the Journal of Marketing explores how firms can configure advertising investments to respond to shareholder complaints and limit the damage of these public battles. (2019-06-04)
Measuring impact of product placement
Researchers from Indiana University and Emory University published new research in the INFORMS journal Marketing Science (Editor's note: The source of this research is INFORMS), which reveals the impact of product placement in television programming. (2019-06-03)
Why sports fans find this brand violation a game winner
A new study finds that sports fans are more likely to buy and recommend sponsors who shed their brand colors to adopt their team's colors. (2019-05-28)
Electric hookahs might be no safer than traditional charcoal-based ones
Waterpipe tobacco smoking, otherwise known as 'hookah' or 'shisha,' is becoming increasingly popular worldwide, especially among youth. (2019-05-22)
Electoral regulations must tackle 'inequalities' caused by political advertising on Facebook
Regulators must find a way of monitoring and addressing the way political advertising on Facebook creates new types of inequalities for campaigners, experts have said. (2019-05-07)
Alcohol ads in sport fuel drinking culture
Repeated exposure to alcohol advertising in sport -- either at venues or during media coverage of matches -- can have long-term effects on drinking attitudes, according to a new international study. (2019-04-29)
Study finds differences in storefront tobacco advertising by product type
In response to US restrictions on where tobacco companies are allowed to advertise their products, the industry now dedicates nearly all of its $9 billion advertising budget to activities occurring in retail settings. (2019-04-24)
Espresso yourself: Coffee thoughts leave a latte on the mind
For millions of Australians, each day begins with a hot cup of coffee in order to activate our brains for the working day. (2019-04-17)
What most attracts us to a tourist destination? Attractions, culture and gastronomy
Tourists' expectations when visiting a particular place are related to several features of the chosen destination: culture, architecture, gastronomy, infrastructure, landscape, events, shopping, etc. (2019-04-08)
Tweeting while viewing doesn't diminish TV advertising's reach and often leads to shopping
People watching 'social shows' like 'Dancing with the Stars' or 'The Bachelor' on television and simultaneously sharing their views on Twitter are more likely to be committed to the program and shop online, according to new research from Indiana University's Kelley School of Business. (2019-04-04)
Health claims on packaging for many foods marketed to UK kids are 'confusing'
The health claims made on the product packaging for a large proportion of foods marketed to children in the UK are 'confusing,' and could be contributing to rising rates of childhood obesity, suggests research published online in the Archives of Disease in Childhood. (2019-04-04)
Does live tweeting while watching TV distract from the ads?
Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing Science which reveals that advertisers can see a boost in online shopping when television viewers multitask and engage in social media activity while watching certain programs. (2019-04-02)
New type of mobile tracking link shoppers' physical movements, buying choices
A new study used a targeting strategy that tracks where, when, and for how long consumers are in a shopping mall to determine how shoppers' physical movements affect their economic choices. (2019-03-25)
How measurable is online advertising?
Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable and accurate as the 'gold standard' of large-scale, randomized experiments. (2019-03-21)
A study analyzes pre-installed software on Android devices and its privacy risks for users
A study that encompasses 82,000 pre-installed apps in more than 1,700 devices manufactured by 214 brands, reveals the existence of a complex ecosystem of manufacturers, mobile operators, app developers and providers, with a wide network of relationships between them. (2019-03-19)
Most teens report using marijuana less often after legalization
Only one group of teenagers used marijuana more often after retail sales were legalized in Washington than they did before -- high school seniors who work 11 or more hours per week, according to new research led by a WSU College of Nursing professor. (2019-03-18)
Soft drink companies copy tobacco playbook to lure young users
Tobacco conglomerates that used colors, flavors and marketing techniques to entice children as future smokers transferred these same strategies to sweetened beverages when they bought food and drink companies starting in 1963, according to a study by researchers at UC San Francisco. (2019-03-14)
New light shed on link between alcohol marketing and increased consumption in young people
Young people's awareness of alcohol marketing -- and their ownership of alcohol-branded merchandise -- is associated with increased and higher-risk consumption, a landmark study has found. (2019-03-14)
Fake warnings on e-cigarette ads distract kids from truth
When adolescent boys viewed fake-warning ads with messages such as ''IMPORTANT: Contains flavor,'' those marketing messages stuck with them, according to the new study, which appears in the journal Tobacco Control and was led by Brittney Keller-Hamilton of The Ohio State University. (2019-03-06)
Game behavior can give a hint about player gender
Researchers from ITMO University managed to predict people's personality features such as gender using data from online gaming platform. (2019-02-07)
Football instant replays can affect fans' brand attitude
The result of football instant replay video reviews can alter a consumer's perception of a brand, according to a study conducted by researchers at the University of Georgia Grady College of Journalism and Mass Communication. (2019-01-28)
Food ads targeting black and Hispanic youth almost exclusively promote unhealthy products
Restaurant, food, and beverage companies target Hispanic and Black children and teens with ads almost exclusively for fast food, candy, sugary drinks, and unhealthy snacks, according to a new report from the Rudd Center for Food Policy & Obesity at the University of Connecticut, the Council on Black Health at Drexel University, and Salud America! at UT Health San Antonio. (2019-01-15)
Medical marketing increased over past 2 decades
The amount of money spent on medical marketing has increased substantially in the United States over the last two decades. (2019-01-08)
Medical marketing has skyrocketed in the past two decades, while oversight remains limited
In an article recently published in the Journal of American Medical Association (JAMA), researchers from The Dartmouth Institute for Health Policy and Clinical Practice reviewed medical marketing (the marketing of prescription drugs, disease awareness, laboratory tests and health services to consumers and professionals) over a 20-year period from 1997 through 2016 and found that while it had increased dramatically from about $17.7 billion to $29.9 billion, regulation has not. (2019-01-08)
Exposure to sugary breakfast cereal advertising directly influences children's diets
Laboratory studies have shown that kids will request and prefer brands they have seen recently advertised on TV. (2019-01-07)
Can Facebook advertising prevent cancer?
Results from Colorado Cancer Screening Program study shows that text and social media can help to reach hard-to-reach populations with information about colorectal cancer screening (2018-12-19)
Journalists can restore media trust
In a first-of-its-kind study, researchers discovered journalists can increase media trust by speaking out in defense of their profession, while also doing more fact checking. (2018-12-10)
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