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Current Brands News and Events, Brands News Articles.
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Pod-based e-cigarettes may foster greater nicotine dependence than other devices
Pod-based e-cigarettes' efficient delivery of nicotine may foster greater dependence than other types of e-cigarettes. (2020-06-01)
What's the secret behind the world's stickiest brands?
Sticky customer journeys do not arise from consistently good customer experiences -- instead, they are intentionally chaotic, maddening, and unpredictable. (2020-05-27)
The commercial consequences of collective layoffs
Layoff firms experience adverse changes in sales, advertising effectiveness, and price sensitivity. (2020-04-30)
Study reveals raw-type dog foods as a major source of multidrug-resistant bacteria that could potentially colonize humans
New research due to be presented at this year's European Congress of Clinical Microbiology and Infectious Diseases (ECCMID) reveals that raw-type dog foods contain high levels of multidrug-resistant bacteria, including those resistant to last-line antibiotics. (2020-04-19)
Children's fruit drinks need clearer labels, finds NYU study
The labels of drinks marketed to kids do not help parents and other consumers differentiate among fruit juice and sugar-laden, artificially flavored drinks, finds research from NYU School of Global Public Health. (2020-04-16)
Concern over industry support for wider access to medical cannabis
An investigation by The BMJ has uncovered links between groups and individuals campaigning for wider access to cannabis for medical reasons and those pushing for the legalization of cannabis for recreational use. (2020-03-18)
E-cigarette use among teens may be higher than previously thought, study finds
Juul may have influenced high school students' perception of vaping such that some Juul users do not consider themselves e-cigarette users, a Rutgers-led study finds. (2020-02-13)
Cigarette prices have risen following standardised packaging, despite warnings
New study highlights how the introduction of minimum excise tax and the advent of 'plain packs' for cigarettes in the UK has seen prices rise. (2020-02-13)
Words matter when it comes to apparel for people living with disabilitie
Brands should consider the language they use when marketing products to this group of consumers, according to a new study from the University of Missouri. (2020-02-06)
What's your brand?
Researchers created an algorithm that successfully predicted consumer purchases. The algorithm made use of data from the consumers' daily activity on social media. (2020-02-05)
Ad spending on toddler milks increased four-fold from 2006 to 2015
Formula companies quadrupled their advertising of toddler milk products over a ten- year period, contributing to a 2.6 times increase in the amount of toddler milk sold, according to a new paper published in Public Health Nutrition from researchers at the Rudd Center for Food Policy & Obesity at the University of Connecticut. (2020-02-04)
Branding in a hyperconnected world
A hyperconnected world is changing the role and management of brands. (2020-01-29)
Study: 'Value instantiation' key to luxury brands' and social responsibility
Although luxury brands and social responsibility seem fundamentally inconsistent with each other, the two entities can coexist in the mind of the consumer, provided the brand can find someone -- typically, a celebrity -- who successfully embodies the two conflicting value sets, says new research co-written by Carlos Torelli, a professor of business administration and James F. (2020-01-13)
Reducing aluminium intake can minimize potential health risks
Consumers can take up aluminium compounds from various sources, such as food, cosmetic products like aluminium containing antiperspirants and toothpaste, food contact materials like uncoated aluminium menu or baking trays and drugs. (2020-01-10)
Following scientific literature review, Imperial Brands calls for legalisation of snus in EU
Following a new literature review of the harm reduction potential of snus, Imperial Brands -- owners of leading snus brand Skruf -- has urged the European Union (EU) to re-examine its position on the product. (2019-12-19)
Paper: Cultural variables influence consumer demand for private-label brands
Consumer attitudes toward private-label store brands might be driven more by social variables than price, says new research co-written by Carlos Torelli, a professor of business administration and James F. (2019-12-16)
Revealed: The deadly superbugs lurking in more than nine in ten make-up bags
The vast majority of in-use make-up products such as beauty blenders, mascara and lip gloss are contaminated with potentially life threatening superbugs, new research from Aston University published in the Journal of Applied Microbiology has revealed. (2019-12-02)
Flour power: How shoppers choose which bread to buy
What drives our decision-making when products have multiple features and benefits? (2019-11-25)
70% of teens surveyed engaged with food and beverage brands on social media in 2017
70% of teens surveyed report engaging with food and beverage brands on social media and 35 percent engaged with at least five brands, according to a new study from the UConn Rudd Center for Food Policy and Obesity. (2019-11-20)
Money spent on beer ads linked to underage drinking
Advertising budgets and strategies used by beer companies appear to influence underage drinking, according to new research. (2019-11-18)
When managing a company, less is more
New branding research from Michigan State University offers strategies for companies to increase market share -- revealing who's doing it right and who needs to make a change. (2019-11-05)
UTSA study warns of security gaps in smart light bulbs
Smart bulbs are expected to be a popular purchase this holiday season. (2019-10-23)
Sweetened drinks represented 62% of children's drink sales in 2018
Fruit drinks and flavored waters that contained added sugars and/or low-calorie (diet) sweeteners dominated sales of drinks intended for children in 2018, making up 62% of the $2.2 billion in total children's drink sales. (2019-10-16)
Study finds brands are resilient against 'fake news' on social media
'Fake news' stories targeting corporations may be obnoxious, but a new study finds that they likely pose little threat to well-established brands. (2019-10-16)
Tobacco giants still marketing cigarettes despite plain packaging legislation
The study from Bath's Tobacco Control Research Group suggests governments implementing legislation for plain packaging for cigarettes need to close loopholes. (2019-09-24)
Flavoring ingredient exceeds safety levels in e-cigarettes and smokeless tobacco
A potential carcinogen that has been banned as a food additive is present in concerningly high levels in electronic cigarette liquids and smokeless tobacco products, according to a new study from Duke Health. (2019-09-16)
Negative posts on Facebook business pages outweigh positive posts 2 to 1
There are more than 60 million business pages on Facebook and that number is from 2017. (2019-09-13)
UTA study shows how consumers rely on price to determine quality of products
A study by an assistant professor at The University of Texas at Arlington published in the Journal of Marketing shows that marketers of relatively high-priced products should consider keeping prices high, as many consumers associate high price with high quality. (2019-09-05)
Fashion brands' business practices undermining progress on ending garment worker exploitation
Top fashion companies that are pledging to end worker exploitation in their global supply chains are hampering progress through their own irresponsible sourcing practices, concludes a new report published today on working conditions in the Southern Indian garment industry powerhouse. (2019-09-03)
Going green? Not so easy for mainstream brands
Recent research shows that when mainstream brands advertise using visual cues suggesting the product is environmentally friendly or 'green' consumers may actually evaluate the product as being less effective and switch to a more niche green brand. (2019-07-31)
Tobacco industry has bumped up prices beyond that required by tax changes
The tobacco industry has bumped up the prices for its products beyond that required by tax changes, even when tax rises were large and unexpected, reveal the findings of research published online in the journal Tobacco Control. (2019-07-25)
Buying local? Higher price means higher quality in consumers' minds
Why are we willing to pay much more for a six pack of craft beer, a locally produced bottle of wine or a regional brand item, often choosing them over national brands? (2019-07-23)
New model forecasts anomalous growth patterns for substitutive products and behaviors
Data analysis shows that products that are considered to be substitutive in nature have a very different growth trajectory from traditional product models. (2019-07-08)
Study shows some generics can cost medicare recipients more than brand-name drugs
Medicare Part D enrollees may pay more out of pocket for high-priced specialty generic drugs than their brand-name counterparts, according to new research by health policy experts at Vanderbilt University Medical Center and the University of North Carolina at Chapel Hill. (2019-07-01)
Studies show vapor and THPs cause minimal teeth, skin and wallpaper staining
Studies by scientists at British American Tobacco have shown that aerosol from potentially reduced-risk products (PRRPs), such as vapor and tobacco heating products (THPs), cause significantly less staining to tooth enamel, skin, cloth and wallpaper than does the smoke from conventional cigarettes. (2019-06-13)
Laboratory testing suggests human lung tissue unimpacted by blu vapor
A new study by Imperial Brands, owners of leading vape brand blu, contributes to the increasing evidence base substantiating vaping's harm reduction potential compared to smoking. (2019-06-11)
The hidden secrets of creating a viral YouTube ad
A new study shows that ads that evoke positive emotions promote sharing, while information and brand prominence hurt sharing. (2019-06-07)
blu research suggests potential breakthrough in future e-liquid classifications
A new study by Imperial Brands, owners of vape brand blu, suggests that Genomic Allergen Rapid Detection (GARD) in-vitro assays can be used to differentiate and classify vape e-liquids, as well as detect allergens potentially present in ingredients. (2019-06-05)
Measuring impact of product placement
Researchers from Indiana University and Emory University published new research in the INFORMS journal Marketing Science (Editor's note: The source of this research is INFORMS), which reveals the impact of product placement in television programming. (2019-06-03)
Farmers and food companies hit the dirt to improve soil health
Big food brands, such as Kellogg, Campbell, Mars Wrigley and General Mills, have started investing in their ingredients by helping farmers improve soil health and sustainability. (2019-05-29)
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