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Current Consumers News and Events

Current Consumers News and Events, Consumers News Articles.
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Vanilla makes milk beverages seem sweeter
Adding vanilla to sweetened milk makes consumers think the beverage is sweeter, allowing the amount of added sugar to be reduced, according to Penn State researchers, who will use the concept to develop a reduced-sugar chocolate milk for the National School Lunch Program. (2019-06-20)
Rebirth of the Japanese black tea market: challenges for entrepreneurial green tea farmers
We investigated the history of Japanese black tea, its decline, the manufacturing technology and the components of tea. (2019-06-18)
People using third-party apps to analyze personal genetic data
The burgeoning field of personal genetics appeals to people who want to learn more about themselves, their family and their propensity for diseases. (2019-06-13)
Studies show vapor and THPs cause minimal teeth, skin and wallpaper staining
Studies by scientists at British American Tobacco have shown that aerosol from potentially reduced-risk products (PRRPs), such as vapor and tobacco heating products (THPs), cause significantly less staining to tooth enamel, skin, cloth and wallpaper than does the smoke from conventional cigarettes. (2019-06-13)
The new technology will significantly enhance energy harvest from PV modules
The whole world is inevitably moving towards a more sustainable lifestyle. (2019-06-11)
Clarifying the economic value of adjusting the power consumption
The economic value of demand response that adjusts the power consumption has not been clarified. (2019-06-10)
Structuring sweetness: What makes Stevia 200 times sweeter than sugar
New research from Washington University in St. Louis reveals the molecular machinery behind the high-intensity sweetness of the stevia plant. (2019-06-10)
Do we judge chocolate by its wrapper?
Packaging is the first impression consumers have of food products that influences the likelihood of purchasing. (2019-06-06)
Food freshness sensors could replace 'use-by' dates to cut food waste
Imperial academics have developed low-cost, smartphone-linked, eco-friendly spoilage sensors for meat and fish packaging. (2019-06-05)
blu research suggests potential breakthrough in future e-liquid classifications
A new study by Imperial Brands, owners of vape brand blu, suggests that Genomic Allergen Rapid Detection (GARD) in-vitro assays can be used to differentiate and classify vape e-liquids, as well as detect allergens potentially present in ingredients. (2019-06-05)
It pays to be free: No-cost products garner strong word-of-mouth recommendations
Consumers who get a web-based product or mobile app for free are more likely to give it a word-of-mouth boost than a product they buy, suggesting they feel 'one good turn deserves another.' (2019-06-05)
Labels of US probiotic products lacking, researchers find
When it comes to buying probiotics, most product labels do not give consumers enough information to make an informed decision, according to a Georgetown University Medical Center research team. (2019-06-04)
Consumers want food labelling details spoon-fed
A new study found consumers want information on bioengineered foods -- they just want it spoon-fed to them. (2019-06-04)
Measuring impact of product placement
Researchers from Indiana University and Emory University published new research in the INFORMS journal Marketing Science (Editor's note: The source of this research is INFORMS), which reveals the impact of product placement in television programming. (2019-06-03)
One night brand: Sexy snaps lead to clean buys
New research by Monash University in Australia shows that highly sexualised imagery in advertising causes some consumers to feel 'physically dirty' and motivates them to buy products such as toothpaste, soap and face wash. (2019-05-28)
Bad marketing encourages consumers to opt for lower quality products
A new framework to enable retailers to better position their products to consumers has been devised by Tamer Boyaci and Frank Huettner at ESMT Berlin together with Yalcin Akcay from Melbourne Business School. (2019-05-21)
People recycle more when they know what recyclable waste becomes
A new study shows that consumers recycle more when they think about how their waste can be transformed into new products. (2019-05-16)
Fearful customers sensitive to size and scope of a data breach while angry customers are not
Customers who feel afraid in the wake of a data breach care more about the size and scope of the breach than do angry customers, according to research from Binghamton University, State University of New York. (2019-05-16)
Expert panel calls for increased transparency so consumers can identify quality probiotics
Probiotics are increasingly being researched and marketed as functional ingredients to enhance health. (2019-05-10)
Opposites attract and, together, they can make surprisingly gratifying decisions
Little is known about how consumers make decisions together. A new study by researchers from Boston College, Georgia Tech and Washington State University finds pairs with opposing interpersonal orientations -- the selfish versus the altruistic -- can reach amicable decisions about what to watch on TV, or where to eat, for example. (2019-05-09)
Predicting disease transmission from bushmeat
Trade of bushmeat and other wildlife for human consumption presents a unique set of challenges to policymakers who are confronted with multiple trade-offs between conservation, food security, food safety, culture, and tradition. (2019-05-09)
Sensor can detect spoiled milk before opening
Expiration dates on milk could eventually become a thing of the past with new sensor technology from Washington State University scientists. (2019-05-06)
Using a mobile while browsing the shelves may make shoppers buy more
In-store mobile phone use that is unrelated to shopping may be associated with an increase in unplanned purchases, according to a study published in the Journal of the Academy of Marketing Science. (2019-05-05)
Children and teens who drink low-calorie sweetened beverages do not save calories
US children and teens who consumed low-calorie or zero-calorie sweetened beverages took in about 200 extra calories on a given day compared to those who drank water, and they took in about the same number of calories as youth who consumed sugary beverages, according to a new study. (2019-05-02)
Consumers prefer pork cooked to 145 degrees, study says
Are pork chops on the menu this grilling season? According to new research from University of Illinois meat scientists, pork enthusiasts can improve taste, juiciness, and tenderness by cooking chops to the new USDA standard: 145 degrees Fahrenheit. (2019-04-30)
Consumption of caffeinated energy drinks rises in the United States
According to a new study appearing in the American Journal of Preventive Medicine, published by Elsevier, energy drink consumption in the United States has increased substantially over the past decade among adolescents, young adults, and middle-aged adults. (2019-04-29)
Food packaging claims mislead consumers with ideas of health
Research finds four distinct ways that food brands claim to be ''healthy'' and how those types of claims influence consumers' expectations and choices for breakfast cereals, despite not being linked to the actual nutritional quality of the product. (2019-04-29)
Power to the people: How everyday acts of defiance can shape and change markets
Subtle, hidden and everyday acts of resistance and defiance by people with limited resources could have an impact on markets in societies where state and religion is all-powerful. (2019-04-15)
People turn to consumerism to confront problems, grief and feelings
People are increasingly turning to commercial settings as outlets for their emotions, confronting problems, grief and feelings. (2019-04-11)
Evidence: Inspirational augmented reality apps can improve brand attitude
More companies are using augmented reality marketing (ARM) to interact with customers. (2019-04-09)
New study exonerates refined grains
A study published this week in Advances in Nutrition, a peer-reviewed medical journal from the American Society of Nutrition, boldly substantiates that refined grains have gotten a bad rap. (2019-04-08)
Visualization strategies may backfire on consumers pursuing health goals
Using visualization as motivation is a common technique for achieving goals, but consumers who are pursuing health goals such as eating healthy or losing weight should use caution when using perspective-based visualizations. (2019-04-04)
Does live tweeting while watching TV distract from the ads?
Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing Science which reveals that advertisers can see a boost in online shopping when television viewers multitask and engage in social media activity while watching certain programs. (2019-04-02)
Study identifies potential fix for hospital star rating program
Allowing for more quality measures in the federal government's Quality Star Rating program would create a fairer and more equitable model for assessing the level of quality at US acute-care hospitals, according to a Henry Ford Health System study. (2019-04-02)
Consumers view nutrition and health claims differently than regulators
Consumers may not consciously differentiate nutrition and health claims on foods in the way that regulatory experts do, new research published in the journal Nutrients reports. (2019-03-28)
Facebook is free, but should it count toward GDP anyway?
A new study by MIT researchers puts a dollar value on all those free digital goods people use, and builds the case that online activity can and should become part of GDP some day. (2019-03-26)
New type of mobile tracking link shoppers' physical movements, buying choices
A new study used a targeting strategy that tracks where, when, and for how long consumers are in a shopping mall to determine how shoppers' physical movements affect their economic choices. (2019-03-25)
Tepper School research identifies new e-reader pricing strategy
New research by Marketing Professor Hui Li suggests a dynamic pricing strategy that also allows tech companies to capture customers at their most profitable. (2019-03-25)
How the 'good feeling' can influence the purchase of sustainable chocolate
More and more products carry ethical labels such as fair-trade or organic, which consumers view positively. (2019-03-22)
How measurable is online advertising?
Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable and accurate as the 'gold standard' of large-scale, randomized experiments. (2019-03-21)
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