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Current Consumers News and Events, Consumers News Articles.
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Sensation seekers, risk-takers who experience more bitterness apt to drink IPAs
People who seek novel and powerful sensations and are more prone to taking risks -- and who perceive bitter tastes more intensely -- are more likely to prefer bitter, pale-ale-style beers and drink them more often, according to Penn State sensory researchers, who conducted a study that involved blind taste tests and personality assessments. (2020-07-09)
Coconut confusion reveals consumer conundrum
Coconut oil production may be more damaging to the environment than palm oil, researchers say. (2020-07-06)
Raw milk may do more harm than good
Raw or unpasteurized cows' milk from U.S. retail stores can hold a huge amount of antimicrobial-resistant genes if left at room temperature, according to a new study from researchers at the University of California, Davis. (2020-06-29)
The price of taking a stance: How corporate sociopolitical activism impacts bottom line
More businesses are taking a stand on controversial sociopolitical issues, and new research out of the University of Arizona sheds light on how those stances can impact the bottom line. (2020-06-29)
Neuromarketing of taste
Marina Domracheva and Sofya Kulikova, researchers from HSE University's campus in Perm, have discovered a new approach to analyse the perceived similarity of food products, based on electroencephalography (EEG) signals. (2020-06-26)
Selling something? Tap into consumer arrogance
In today's world of consumption, likes and shares, a new study shows that that leveraging consumer arrogance might be marketers' most effective strategy for promoting their brands and products. (2020-06-25)
Consumers can distinguish between bitter tastes in beer -- doesn't alter liking
Although most beer consumers can distinguish between different bitter tastes in beer, this does not appear to influence which beer they like. (2020-06-24)
How EU safety legislation has affected UK vapers
New research shows that vapers have been largely reassured by recent EU regulations, but some have been pushed to the black market for stronger hits. (2020-06-18)
New research says displaying fake reviews increases consumer trust in platforms by 80%
Many people are using COVID-19 quarantine to get projects done at home, meaning plenty of online shopping for tools and supplies. (2020-06-18)
Study finds 82 percent of avocado oil rancid or mixed with other oils
The country's first extensive study of commercial avocado oil quality and purity finds the vast majority of avocado oil sold in the U.S. is of poor quality, mislabeled or adulterated with other oils. (2020-06-17)
How to handle fraudulent reviews on online portals? Study gives tips to managers
A new study sought to determine how consumers respond to potentially fraudulent reviews and how review portals (e.g., Amazon, Expedia, TripAdvisor, Yelp) can leverage this information to design better fraud-management policies and increase consumers' trust. (2020-06-11)
Government health, safety regulations backfire with conservatives, study shows
A new study from the University of Notre Dame shows government-imposed restrictions can backfire, depending on political ideology. (2020-06-10)
Interpreting DTC testing results imposes a major burden on genetics services
A study from Australia finds that because patients are increasingly approaching GPs about the results of direct-to consumer genetic testing, and GPs are ill-equipped to advise them, this is having an impact on already overloaded clinical genetics services. (2020-06-05)
In anti-piracy work, blocking websites more effective when multiple sites are targeted
A new study that examined the effectiveness of anti-piracy efforts in the United Kingdom found that blocking websites can be effective but only when multiple channels are blocked. (2020-06-02)
Do warning labels help people choose healthier drinks?
Warning labels on sugary drinks lead to healthier drink choices, according to new analysis of more than 20 studies examining these warnings. (2020-06-01)
Government's stimulus program to boost consumer spending
The world has been experiencing an unprecedented economic downturn due to the COVID-19 pandemic. (2020-05-29)
Produce-buying incentive program a win-win for Oregon consumers and farmers
A national program that offers financial incentives so that low-income consumers can purchase more fruits and vegetables has shown great success in Oregon, according to a recent Oregon State University study. (2020-05-26)
Can copying your friends help you achieve your goals?
Consumers often struggle to achieve self-set life improvement goals, but what if deliberately emulating the successful strategies used by their friends could help them? (2020-05-26)
How exposure to negative feedback in influences goal-directed consumer behaviors
Threats to self-esteem and negative feedback are pervasive in today's society. (2020-05-26)
Changes needed to prevent controversial pharmaceutical deals
New research from the University of East Anglia (UEA) recommends changes to the system which sees drug companies strike deals with competitors to stop them producing cheaper generic alternatives. (2020-05-21)
The future is knocking: Global food production to be transformed using new technology
The world's growing population will necessitate a 30-70% increase in food production over the next 3 decades. (2020-05-20)
New model gives wineries better data from existing tests
WSU scientists present a new model that allows winemakers to get measurements in their wine that previously required difficult, tedious, or expensive testing. (2020-05-18)
Blockchain: forget the criminal record, it might just save your life -- new study
Blockchain is set to become a friend to consumers, protecting them from tainted food, fake medicine, fraud and products with illegal or unethical origins (2020-05-13)
Scarcity reduces consumers' concerns about prices, even during a pandemic, research shows
New research published in the Journal of Consumer Marketing Research finds that scarcity actually decreases consumers' tendency to use price to judge a product's quality. (2020-05-13)
Considering social influences across the customer journey
Including social influences into customer journey models uncovers new implications for marketers. (2020-05-05)
Effects of recommender systems in e-commerce vary by product attributes and review ratings
A new study sought to determine how the impact of recommender systems (also called recommenders) is affected by factors such as product type, attributes, and other sources of information about products on retailers' websites. (2020-05-04)
Why smartphones are digital truth serum
People are more willing to reveal personal information about themselves online using their smartphones compared to desktop computers. (2020-05-03)
Media bias with corporate social irresponsibility events
News media do not report corporate misconduct - such as environmental offenses or corruption - consistently and independently. (2020-04-29)
Common ways to cook chicken at home may not ensure safety from pathogens
For home cooks, widespread techniques for judging doneness of chicken may not ensure that pathogens are reduced to safe levels. (2020-04-29)
New research finds cost transparency can increase sales 20%
Businesses don't typically disclose information to consumers on how much it costs to produce a product. (2020-04-23)
How much does it cost california cannabis growers to safety test?
The high cost of testing cannabis in California leads to higher prices for the consumer, which could drive consumers to unlicensed markets. (2020-04-23)
Healthy climate news: Fava beans could replace soy
The end of soy as a protein substitute? Researchers at the University of Copenhagen have found a way to make protein powder using fava beans -- a far more climate-friendly alternative. (2020-04-16)
Children's fruit drinks need clearer labels, finds NYU study
The labels of drinks marketed to kids do not help parents and other consumers differentiate among fruit juice and sugar-laden, artificially flavored drinks, finds research from NYU School of Global Public Health. (2020-04-16)
Special issue explores consumer access and power
A special issue from the Journal of Public Policy & Marketing explores the definition of consumer access and consumer power with some insights being prophetic as it relates to access during the current global health crisis. (2020-04-09)
'Fake news' increases consumer demands for corporate action
New research finds that 'fake news' inspires consumers to demand corrective action from companies -- even if the company is a victim of the fake news story. (2020-04-08)
Want to stop consumer hoarding in times of crisis?
Consumer stockpiling and hoarding took center stage in recent months as the COVID-19 virus has spread around the world, and with it, panic buying on the part of millions. (2020-04-02)
Female directors are quicker to recall dangerous medical products, study shows
Some 4,500 Food and Drug Administration-approved drugs and devices are pulled from shelves annually -- decisions greatly influenced by the presence of women on a firm's board, according to new research from the University of Notre Dame. (2020-03-30)
Experts call for health and climate change warning labels on petrol pumps
Warning labels should be displayed on petrol pumps, energy bills, and airline tickets to encourage consumers to question their own use of fossil fuels, say health experts in The BMJ today. (2020-03-30)
How customers search for hedonic versus utilitarian purchases
Consumers browse social media and product pages two weeks before final hedonic purchases, utilize third-party reviews up to two weeks before final utilitarian purchases, and use search engines, deals, and competitors' product pages closer to utilitarian purchases. (2020-03-27)
Why you should say 'thank you' and not 'sorry' after most service failures
Appreciation (saying 'thank you') is often a more effective strategy than apology (saying 'sorry') at restoring consumer satisfaction. (2020-03-26)
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