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Current Consumers News and Events, Consumers News Articles.
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Cybershoppers make better buying decisions on PCs than phones -- Ben-Gurion U. researchers
This is the first study that differentiates between screen size and information reduction, which are often mixed up. (2019-11-21)
Non-GM produce earns 'halo effect' under new labeling laws
Consumers were more willing to buy unlabeled produce after being shown food tagged as ''genetically modified'' in a new Cornell University study that comes two months before a new federal law, requiring genetically modified organism disclosure labels on food products, goes into effect. (2019-10-31)
Exerting self-control does not mean sacrificing pleasure
New research challenges the view that self-control equals sacrificing pleasure. (2019-10-29)
Consumer markets, companies linked to habitat loss for rare species in Brazil's savannah
Global consumer markets could be responsible for more than half of the impact of expanding soy production on rare species in one of the world's most biodiverse regions, the Cerrado savannah, according to a new article in the Proceedings of the National Academy of Sciences (PNAS). (2019-10-28)
Study shows shoppers reject offers made under time pressure
Giving consumers short time limits on offers means they are less likely to take them up, according to new research. (2019-10-24)
UTSA study warns of security gaps in smart light bulbs
Smart bulbs are expected to be a popular purchase this holiday season. (2019-10-23)
Embracing sustainable practices would help some winery tasting rooms stand out
Wineries in the mid-Atlantic region should consider recycling and encouraging their customers to bring bottles to their tasting rooms for refilling to distinguish their businesses from so many others, according to a team of wine-marketing researchers who surveyed consumers. (2019-10-23)
Consumers: Online restaurant reviews are not all equal
Mobile reviews were associated with 10 to 40% less likes than the reviews generated on laptop or desktop computers. (2019-10-21)
Ugandans and Kenyans in cities happy to pay for food that is more nutritious
Ugandans and Kenyans in poor urban households are willing to pay a premium for more nutritious flour, new research shows. (2019-10-18)
Study finds brands are resilient against 'fake news' on social media
'Fake news' stories targeting corporations may be obnoxious, but a new study finds that they likely pose little threat to well-established brands. (2019-10-16)
Consumers trust influencers less when there is a variety of choices for a product
Consumers have been relying on opinion leader recommendations to make choices about product quality and purchases for a long time. (2019-10-16)
Introduce standard units for cannabis to improve mental health
A unit system for cannabis, similar to the one used for alcohol, could help people monitor consumption and reduce the risk of adverse health effects. (2019-10-15)
Consumer confidence in package delivery services vital for online retailers
New research published in an upcoming edition of the INFORMS journal Management Science finds that an online retailer's delivery strategy is imperative to that retailer's success and can be a determinant factor as to whether consumers purchase again. (2019-10-14)
Cold temperatures linked to high status
Researchers have discovered that people associate cold temperatures with luxury items, which is important for companies that are trying to promote products that convey high status. (2019-10-11)
Buying less is better than buying 'green' -- for the planet and your happiness
A University of Arizona-led study found that people who consume less are happier than those who engage in other pro-environmental consumer behaviors, like buying environmentally friendly products. (2019-10-08)
Promotional games at retail stores increase consumer spending
Surprisingly, even when the discount won from a promotional game is smaller than a traditional discount -- say only 10% versus 20% -- researchers still saw the same phenomenon. (2019-10-03)
How to make carbon pricing palatable to air travellers
Travellers are willing to pay a little more for flights if they know the extra money will be used to address carbon emissions, a new study from the UBC Sauder School of Business has found. (2019-10-03)
The rise of deal collectives that punish profits
Deal collectives can be a liability for companies, especially when deal collectives regularly execute deals that result in pricing below cost. (2019-10-01)
True lies: How letter patterns color perceptions of truth
Cause-and-effect statements may seem more true if the initial letters in the words are in alphabetical order because the human brain prefers patterns that follow familiar sequences. (2019-09-25)
Artificial intelligence can improve sales by four times compared to some human employees
Chatbots, which use artificial intelligence to simulate human conversation through voice commands or text chats, incur almost zero marginal costs and can outsell some human employees by four times, so why aren't they used more often? (2019-09-23)
Want to optimize sales performance?
CATONSVILLE, MD, September 16, 2019- According to new research published in the INFORMS journal Marketing Science, companies can improve sales performance when they adjust sales commissions for the sale of more popular items. (2019-09-18)
Study: Americans would rather drive themselves than have an autonomous vehicle drive them
Are you willing to ride in a driverless car? Researchers at the University of Washington studied how Americans' perceived cost of commute time changes depending on who's driving. (2019-09-16)
Shoppers more likely to pay for upgrades when extra cost is an 'add-on,' study finds
Shoppers are up to one-third more likely to shell out for the premium option when the extra cost is expressed as an add-on, as opposed to a higher overall price, according to new research from the UBC Sauder School of Business. (2019-09-11)
UTA study shows how consumers rely on price to determine quality of products
A study by an assistant professor at The University of Texas at Arlington published in the Journal of Marketing shows that marketers of relatively high-priced products should consider keeping prices high, as many consumers associate high price with high quality. (2019-09-05)
Automated text analysis: The next frontier of marketing innovation
The volumes of text data generated in the marketplace can be valuable in generating marketing insights using the newest text analysis methods and technologies. (2019-09-04)
Research finds a new way to reduce food waste
In a society that equates beauty with quality, the perception that blemished produce is less desirable than its perfect peers contributes to 1.3 billion tons of wasted food a year globally. (2019-09-03)
Much fridge food 'goes there to die'
Americans throw out a lot more food than they expect they will, food waste that is likely driven in part by ambiguous date labels on packages, a new study has found. (2019-08-29)
Red wine benefits linked to better gut health, study finds
A study from King's College London has found that people who drank red wine had an increased gut microbiota diversity (a sign of gut health) compared to non-red wine drinkers as well as an association with lower levels of obesity and 'bad' cholesterol. (2019-08-27)
CBD products, hemp oil may be helpful but more research is needed, Mayo Clinic review says
Cannabidiol (CBD) oils and products have become increasingly popular with consumers as ways to find relief from aches and pains, anxiety, sleep disturbances and other chronic issues. (2019-08-22)
Making it count
The study shows reaching a goal expressed in round numbers results in higher levels of customer satisfaction. (2019-08-21)
In product design, imagining end user's feelings leads to more original outcomes
In new product design, connecting with an end user's heart, rather than their head, can lead to more original and creative outcomes, says published research co-written by Ravi Mehta, a professor of business administration at Illinois and an expert in product development and marketing. (2019-08-15)
Why young men aren't eating their five-a-day
A new study reveals why young men aren't eating their five-a-day. (2019-08-13)
Fertilizer feast and famine
Research led by the University of California, Davis identifies five strategies to tackle the two-sided challenge of a lack of fertilizer in some emerging market economies and inefficient use of fertilizer in developed countries. (2019-08-05)
The front line of environmental violence
Environmental defenders on the front line of natural resource conflict are being killed at an alarming rate, according to a University of Queensland study. (2019-08-05)
Going green? Not so easy for mainstream brands
Recent research shows that when mainstream brands advertise using visual cues suggesting the product is environmentally friendly or 'green' consumers may actually evaluate the product as being less effective and switch to a more niche green brand. (2019-07-31)
Market competition sets tone for lower cost of UK mobile phone contracts, research shows
Healthy and competitive markets -- and not stringent regulations -- help dial back the cost of mobile phone contacts, according to new research. (2019-07-26)
America's packaged food supply is ultra-processed
Americans are overexposed to products that are high in energy, saturated fat, sugar and salt, according to a new Northwestern Medicine study that reports the United States packaged food and beverage supply in 2018 was ultra-processed and generally unhealthy. (2019-07-24)
Is your favorite brand authentic?
Researchers recently discovered that stories about the origins of a company influence whether consumers believe a brand is authentic. (2019-07-24)
Dangers of the blame game
The moral character of a victim of a product or service failure can influence how much consumers blame the victim for their suffering, which in turn affects how much consumers hold companies responsible. (2019-07-24)
Novel powdered milk method yields better frothing agent
A novel method of processing -- using high-pressure jets to spray milk and then quickly drying the spray -- yields skim milk powders with enhanced properties and functionality, according to Penn State researchers, who say the discovery may lead to 'cleaner' labels on foods. (2019-07-23)
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