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New study reveals people more likely to donate when reminded of own mortality
New research from the UBC Sauder School of Business shows that people are 30 per cent more likely to donate their assets when faced with their own mortality. (2020-07-08)
Study: Interplay of impact, moral goals influences charitable giving to different causes
With the rise of globalization, geographic borders are becoming less relevant for making charitable donations, which means nonprofits and charities can make more effective pitches to donors by emphasizing higher-level concepts such as morality and idealistic values, said Carlos Torelli, a professor of business administration and the James F. (2020-07-07)
Consumers prefer round numbers even when the specific number is better news
Consider this scenario: A vaccine for the novel coronavirus has been developed that is 91.27% effective. (2020-07-06)
Ad blockers may benefit websites, users, and the market at large
A new study sought to determine the effect of ad blockers on websites' ability to generate revenue and on users' experiences. (2020-06-29)
The price of taking a stance: How corporate sociopolitical activism impacts bottom line
More businesses are taking a stand on controversial sociopolitical issues, and new research out of the University of Arizona sheds light on how those stances can impact the bottom line. (2020-06-29)
Many families must 'dance' their way to COVID-19 survival -- study
Marketing managers and academics have been studying how families plan ahead and make decisions about family care and family consumption for a long time - but what happens when planning ahead is not possible? (2020-06-26)
Selling something? Tap into consumer arrogance
In today's world of consumption, likes and shares, a new study shows that that leveraging consumer arrogance might be marketers' most effective strategy for promoting their brands and products. (2020-06-25)
Looking for better customer engagement value? Be more strategic on social media
According to a new study from the University of Vaasa and University of Cyprus, the mere use of social media alone does not generate customer value, but rather, the connections and interactions between the firm and its customers -- as well as among customers themselves -- can be used strategically for resource transformation and exchanges between the interacting parties. (2020-06-25)
Dieting success: Top performers provide more positive support than peers
The weight loss industry in the United States is vast and generates about $20 billion each year from over 100 million dieters. (2020-06-23)
Government health, safety regulations backfire with conservatives, study shows
A new study from the University of Notre Dame shows government-imposed restrictions can backfire, depending on political ideology. (2020-06-10)
The impact of disclosure laws on prescription patterns from companies that pay them
It's not uncommon for U.S. pharmaceutical companies to pay medical doctors to promote their medications. (2020-06-08)
What's the secret behind the world's stickiest brands?
Sticky customer journeys do not arise from consistently good customer experiences -- instead, they are intentionally chaotic, maddening, and unpredictable. (2020-05-27)
Scarcity reduces consumers' concerns about prices, even during a pandemic, research shows
New research published in the Journal of Consumer Marketing Research finds that scarcity actually decreases consumers' tendency to use price to judge a product's quality. (2020-05-13)
Beauty and the beast: Why both can win at social selling
Consumers tend to make judgments of a seller's sociability, competence, and credibility based on facial attractiveness. (2020-05-12)
How nonprofits can boost donations using the marketing mix
Nonprofits may better meet their missions by learning to effectively employ the entirety of the marketing mix to attract individuals to available donation opportunities. (2020-05-07)
How to win back customer defectors
The positive outcomes of customer reacquisition more than offset the costs. (2020-05-07)
Music and filmmaking can transform undergraduate student perceptions of dementia
Undergraduate arts and music departments may represent untapped resources for building up the workforce needed to care for older adults, according to a study published in the Journal of the American Geriatrics Society. (2020-05-06)
Considering social influences across the customer journey
Including social influences into customer journey models uncovers new implications for marketers. (2020-05-05)
How David wins against Goliath in established industry
Small and medium firms can develop new market categories together when they lack adequate resources to do so individually. (2020-05-05)
Why smartphones are digital truth serum
People are more willing to reveal personal information about themselves online using their smartphones compared to desktop computers. (2020-05-03)
How to brand cultural products in overseas markets
Managers of cultural products should pay attention to both similarity and informativeness when translating titles, with the relative emphasis between the two decided based on the effect size and the feasibility of each strategy. (2020-05-02)
How franchisors can use contract ambiguity to their advantage
Contract terms that are ambiguous in relation to the franchisor's obligations enhance collaboration, minimize franchisee-initiated litigation, and enhance franchisor financial performance. (2020-05-01)
The commercial consequences of collective layoffs
Layoff firms experience adverse changes in sales, advertising effectiveness, and price sensitivity. (2020-04-30)
Media bias with corporate social irresponsibility events
News media do not report corporate misconduct - such as environmental offenses or corruption - consistently and independently. (2020-04-29)
New research finds cost transparency can increase sales 20%
Businesses don't typically disclose information to consumers on how much it costs to produce a product. (2020-04-23)
In it together
If you live in a small community where fishing is your primary source of income and nutrition, it's tough to hear you might have to slow, stop or change your activities to more sustainably manage your fish stocks. (2020-04-22)
Media literacy can improve child nutrition, family relationships
A new study shows that building critical media skills as a family can have a positive impact on kids' nutrition without restricting their access to TV and computers. (2020-04-21)
Business-to-business customers expect personal service in online chat
Companies engaged in business-to-business (B2B) sales are also increasingly moving their activities online, but their online chat services and customer interaction have not been studied much yet. (2020-04-17)
Special issue explores consumer access and power
A special issue from the Journal of Public Policy & Marketing explores the definition of consumer access and consumer power with some insights being prophetic as it relates to access during the current global health crisis. (2020-04-09)
Marketing researchers identify the three most powerful drivers of effective crowdfunding
While the concept of crowdfunding is still in its early phases of development, a group of marketing researchers have conducted a study that reveals the most powerful drivers behind effective crowdfunding campaigns. (2020-04-07)
New UTA study finds people tune out facts and trust their guts in medical emergencies
A study conducted by two associate professors of marketing at The University of Texas at Arlington shows that people are more likely to base decisions on anecdotal information instead of facts when they feel anxious and vulnerable. (2020-04-03)
Want to stop consumer hoarding in times of crisis?
Consumer stockpiling and hoarding took center stage in recent months as the COVID-19 virus has spread around the world, and with it, panic buying on the part of millions. (2020-04-02)
How customers search for hedonic versus utilitarian purchases
Consumers browse social media and product pages two weeks before final hedonic purchases, utilize third-party reviews up to two weeks before final utilitarian purchases, and use search engines, deals, and competitors' product pages closer to utilitarian purchases. (2020-03-27)
Why you should say 'thank you' and not 'sorry' after most service failures
Appreciation (saying 'thank you') is often a more effective strategy than apology (saying 'sorry') at restoring consumer satisfaction. (2020-03-26)
Labeling of cannabidiod products becoming a public health concern
The need for accurate and informative labeling of hemp and hemp-derived cannabidiol (CBD) products is a critical public health issue. (2020-03-25)
How personalization and machine learning can improve cancer outreach ROI
The effectiveness of outreach programs varies widely over time and across patients. (2020-03-24)
How to win more B2B contracts with effective e-sales
A 30% increase in buyer attention increases the likelihood of a contract award by seven times. (2020-03-24)
Corporate social irresponsibility: Which cases are critically reported -- and which aren't?
A new study on media reports about corporate misconduct in five countries shows that reporting or no reporting often depends on interests of the media companies. (2020-03-12)
Sugar tax has more public support than expected
The increase in diet-related illness has led to a high burden of costs for society. (2020-03-11)
Scholars explore role of digital environments in international marketing
Journal of International Marketing launched its 2020 volume with a special issue examining new implications of the digital environment related to the study of international marketing. (2020-03-06)
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