Current Marketing News and Events

Current Marketing News and Events, Marketing News Articles.
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When consumers trust AI recommendations--or resist them
The key factor in deciding how to incorporate AI recommenders is whether consumers are focused on the functional and practical aspects of a product (its utilitarian value) or on the experiential and sensory aspects of a product (its hedonic value). (2020-11-25)

Why experiences are better gifts for older children
What should we get for our kids this holiday? As children get older, giving them something they can experience (live through) instead of material things makes them happier, according to new research led by Lan Nguyen Chaplin, associate professor of marketing at the University of Illinois Chicago. (2020-11-24)

COVID-19 cases could nearly double before Biden takes office
President-elect Joe Biden has signaled that fighting the COVID-19 pandemic will be an immediate priority for his administration. But Inauguration Day is still two months away. The number of confirmed COVID-19 cases are likely to increase to 20 million by the end of January, nearly doubling the current level of 11.4 million cases, predicts a Washington University in St. Louis COVID-19 forecasting model. (2020-11-23)

Coaching sales agents? Use AI and human coaches
Instead of simply applying an AI coach to the entire workforce, managers ought to prudently design it for targeted sales agents. (2020-11-20)

Simple, no-cost ways to help the public care for the commons
By fostering visitors' individual feelings of ownership of a public resource, visitors will feel more responsible for it, take better care of it, and donate more time and money for its benefit. (2020-11-20)

Financial penalties imposed on large pharmaceutical firms for illegal activities
The UNC Charlotte study examined financial penalties imposed by government agencies using a sample of 26 large pharmaceutical firms over 13 years. Results indicated that 22 firms (85%) were penalized for illegal activities with most firms engaging in illegal activities for four or more years. Total penalties imposed during this period were $33 billion. The most common penalties were pricing violations, off-label marketing, and kickbacks. Four firms had no penalties assessed during the period. (2020-11-17)

Boosting returns on e-commerce retargeting campaigns
Delivering ECR ads too early can engender worse purchase rates than without delivering them, thus wasting online advertising budgets. (2020-11-13)

Here's why conservatives and liberals differ on COVID-19
According to a new study from Lehigh Business, the differences between conservative and liberal responses to COVID-19 are mitigated when people perceive the virus itself to have agency -- the ability to control its own actions and thus exert power over people. Conservatives are generally more sensitive to threats that are relatively high in agency, say researchers with Lehigh University's College of Business and KU Leuven, Belgium. (2020-11-13)

How to maximize the potential of marketing agility
Marketing agility is best suited for those marketing decisions where the market response is highly unpredictable, the decision parameters can be broken down into smaller components, and when it is feasible to get quick customer feedback, and when there is less dependence on third parties for executing the marketing activity. (2020-11-12)

Building your professional brand in a prestigious job
Individuals trying to manage their professional brands while holding prestigious posts should strive to strike a balance between benefiting from the affiliation while at the same time maintaining their professional independence. (2020-11-11)

Do consumers enjoy events more when commenting on them?
Generating content increases people's enjoyment of positive experiences. (2020-11-10)

Do spoilers harm movie box-office revenue?
Spoiler reviews have a positive and statistically significant relationship with box office revenue. (2020-11-09)

Why consumers think pretty food is healthier
People tend to think that pretty-looking food is healthier (e.g., more nutrients, less fat) and more natural (e.g., purer, less processed) than ugly-looking versions of the same food. (2020-11-07)

Here's how to improve packaged foods nutrition
FOP nutrition labeling results in a significant improvement in the nutritional quality of food products. (2020-11-06)

Why big-box chains' embrace of in-store click-and collect leaves money on the table
Shoppers' different needs for convenience benefits mean that using click-and-collect types results in vastly different performance outcomes. This calls for judicious alignment of the right click-and-collect format with local-market needs. (2020-11-05)

Do small gifts to donors increase charity appeal ROI?
Pre-giving incentives have different effects on different outcomes. The best strategy depends on what the charity wants to achieve. (2020-11-04)

How asymmetrical alliances impact firm performance and risk
Firms need to assess a potential alliance partner's direct ties and indirect ties because they have significant effects on financial performance and risk. (2020-11-04)

Evolution of consumption: A psychological ownership framework
Technological innovations are rapidly changing how we consume goods and services. In many domains, we are trading ownership of private material goods for access to use shared and experiential goods and services. This article outlines how the downstream effects of these consumption changes are channeled through their influence on psychological ownership--the feeling that a thing is MINE. (2020-10-30)

How computer scientists and marketers can create a better CX with AI
A failure to incorporate behavioral insight into technological developments may undermine consumers' experiences with AI. (2020-10-28)

Kid influencers are promoting junk food brands on YouTube -- garnering more than a billion views
Kids with wildly popular YouTube channels are frequently promoting unhealthy food and drinks in their videos, warn researchers at NYU School of Global Public Health and NYU Grossman School of Medicine in a new study published in the journal Pediatrics. (2020-10-26)

Save it or spend it? Advertising decisions amid consumer word-of-mouth
Most people have seen or heard from a friend, neighbor or family member about a product or service they've used and how their experience was. It's called observational learning or word-of-mouth. These communications don't provide an unbiased assessment of true quality. Given this, businesses are faced with the difficult decision of determining when and how to spend their ad dollars. (2020-10-19)

Supersized alcopops linked to homelessness and gang affiliation, new regulation needed
New George Mason University study of adults on probation finds that those who were gang-affiliated or recently experienced homelessness were far more likely to have recently consumed high alcohol content, flavored 'supersized alcopop' beverages in the past 30 days. Consumption was also linked to lower self-esteem. The study was led by Dr. Matthew Rossheim, assistant professor of global and community health in Mason's College of Health and Human Services. (2020-10-15)

New research determines if political "air war" or "ground game" is most effective
CATONSVILLE, MD, October 7, 2020 - New research has shed light on how various political campaign activities influence voters. It found that a candidate's mass media advertising is more likely to influence independent voters, while the campaign's ''ground game,'' targeting voters through grassroots outreach, is more effective at reaching a candidate's base. (2020-10-07)

Marketing study investigates impact of Viagra TV ads on birth rates
Marketing researchers found that an increase in advertising of erectile dysfunction drugs contributed to more total births in Massachusetts. (2020-10-01)

General data protection regulation hinders global biomedical research
The European Union (EU) General Data Protection Regulation (GDPR) was designed to give EU citizens greater protection and control of their personal data, particularly when transferred to entities outside the EU. (2020-10-01)

Unknowns and uncertainties raise ethical concerns for UK egg freezing
A lack of clear, accessible, and transparent data creates a series of ethical issues for egg freezing, according to a new briefing note from the Nuffield Council on Bioethics. (2020-09-29)

Volunteers receiving government aid while unemployed face scrutiny, bias from public
With the worldwide spike in unemployment caused by the COVID-19 pandemic, many people may turn to volunteerism as a way to pass their newly found free time. But new research suggests that volunteers who also receive government aid are often judged negatively as ''wasting time'' that could be used to find paid employment. (2020-09-28)

Covert tobacco industry marketing tactics exposed by former employees
Tobacco companies use covert marketing tactics and exploit loopholes in Australian tobacco control laws to promote their products despite current tobacco advertising bans, finds new research from University of Sydney and Cancer Council NSW. To circumvent current tobacco advertising, promotion and sponsorship (TAPS) laws in Australia, tobacco companies are incentivising retailers with cash payments, all-expenses paid holidays, exclusive parties and tickets to sporting events to drive tobacco sales. (2020-09-28)

Scholars untangle marketing's complex role in understanding political activities
This month's special issue of the Journal of Public Policy & Marketing acknowledges the role that marketing does and can play in addressing political activities with articles that explore key topics like elections, voting, corporate political advocacy, and consumer political identities. (2020-09-25)

Analysis reveals heart-related side effects of hydroxychloroquine and chloroquine
As the antimalarial drugs hydroxychloroquine and chloroquine have drawn attention as potential therapies for COVID-19 and are being widely used off-label, it's now more important than ever to have a thorough assessment of the safety of these medications. A recent analysis published in the British Journal of Clinical Pharmacology provides new insights. (2020-09-23)

'Front of package' nutrition labels improved nutrition quality
A new study analyzing 16 years of data on tens of thousands of products finds that the adoption of nutrition data on ''front of package'' labels is associated with improved nutritional content of those foods and their competitors. (2020-09-21)

Consumers value difficult decisions over easy choices
In a paper co-authored by Gaurav Jain, an assistant professor of marketing in the Lally School of Management at Rensselaer, researchers found that disfluency, or the difficulty for an individual to process a message, increases people's attitudes toward that message after a time delay. (2020-09-17)

Travel site aggregators face challenges when compared to airlines that market directly
If you are a budget-conscious traveler, there is a chance you've used a travel site aggregator like Orbitz to book your air transportation. Or, perhaps you shopped around on multiple aggregators, and made your final booking on an airline website. Did you ever wonder if you were presented with all airline options, or what kind of itineraries you could have received had you explored all airline sites one by one? Between aggregators and airlines, who ultimately has the upper hand? (2020-09-02)

Tennessee agricultural sectors taking a hit from COVID-19
The latest research from the University of Tennessee Institute of Agriculture indicates that the COVID-19 pandemic has affected all aspects of agricultural commodity production and distribution, leading to substantial price declines and reduced income for farmers. (2020-08-19)

Airing commercials after political ads actually helps sell nonpolitical products
About $7 billion reportedly will be spent this fall on television and digital commercials from political campaigns and political action committees. Companies running ads immediately afterward have been concerned about the potential of a negative spillover effect on how they and their products and services are perceived. But new research from the Indiana University Kelley School of Business finds that the opposite is true. Contrary to mainstream thought, political ads instead yield positive spillover effects for nonpolitical advertisers. (2020-08-18)

How power distance belief affects consumers' price sensitivity
Consumers high in PDB (Power Density Belief) are less price-sensitive. (2020-08-15)

How anxiety--and hope--can drive new product adoption
When considering new products, anxiety creates approach response (i.e., interest, purchase) rather than avoidance response (i.e., disinterest, failure to purchase) when consumers hope for the goal-congruent outcomes. (2020-08-12)

UBCO researchers link advertising to uptick in youth vaping
UBC researchers are raising the alarm about the increase of vaping among teenagers and how e-cigarette marketing strategies target youth. Assistant Professor Laura Struik, who teaches in UBC Okanagan's School of Nursing, recently published a paper examining why teens take up vaping and whether advertising capitalizes on those reasons. (2020-08-11)

How to boost tips and donations with the dueling preference approach
The dueling preferences approach can be more effective than traditional approaches at increasing tips and small prosocial gifts. (2020-08-10)

Restaurant customers frown on automatic gratuities, particularly after good service
Automatic gratuities leave restaurant patrons with a bad taste, even when the meal and the service were excellent, new research from Washington State University indicates. (2020-08-10)

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