Consumer Research Current Events

Consumer Research Current Events, Consumer Research News Articles.
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Can't quite place it?: The effects of unidentifiable celebrity voiceovers
It's not uncommon to hear a familiar voice in an advertisement but not see the accompanying familiar face. But new research in the Journal of Consumer Research reveals that an unidentifiable, but recognizable, voice may actually have more of an effect on the consumer's brand attitude than recognizable celebrity. (2005-11-14)

Consumer Behavior and Food Science Innovations for Optimal Nutrition
Speakers from FreshDirect, FDA, USDA, and food companies will discuss the elements of food, the physiological and psychological influences of food intake, societal factors that influence nutrition, and the role of technology in consumer behavior. (2014-02-12)

Alone in the aisle
The complex dance between consumer and salesperson is at the core of American consumer culture. What is the effect of a more subtle, even non-interactive consumer experience? An article in the September 2005 issue of the Journal of Consumer Research, found that even the mere presence of another human can be significant. (2005-07-18)

Dealing with dying
In our post 9/11 world, Americans demand more -- more food, more drink, more time with friends and family, and more time for religion. Research in the June issue of the Journal of Consumer Research examines how consumer behavior is affected by ideas of mortality --called mortality salience. In addition, the study explores the role of self-esteem in consumer responses to mortality salience. (2005-06-02)

Consumers would rather have a simple decision making process than more options
The paradox of choice has been well-documented, but a new study from the forthcoming issue of the Journal of Consumer Research offers an explanation of the hierarchical consumer choices that lead to dissatisfaction with an overwhelming number of options - and offers insight to how we can overcome these shopping crises. (2006-03-27)

UT Extension's Shirley Hastings celebrated as legend
Shirley Hastings, director of UT Extension Strategic Planning and former associate dean of Family and Consumer Sciences, has been honored as a Legend in Family and Consumer Sciences by the American Association of Family and Consumer Sciences (AAFCS). (2016-12-21)

A new study into how African-Americans exhibit political and ideological beliefs through shopping
For most consumers, where we shop, from whom we buy things, and the brands we buy tell a lot about who we are and what we believe in. African-American consumers,in neighborhoods with fewer consumer choices are limited in their opportunities to exercise their rights as a consumer. How well are they able to make consumer choices based on political ideology? (2004-12-10)

How about dessert?
People with highly developed emotional sensibilities are better at making product choices, according to a new study in the Journal of Consumer Research. (2008-05-30)

Charge it!
Research in the June 2005 issue of the Journal of Consumer Research investigates how credit cards serve as lifestyle facilitators, allowing us to buy what we previously could not and to live a life that otherwise would be unattainable. (2005-06-02)

When the first choice isn't available, why don't consumers choose the obvious second choice?
Something strange happens when a consumer learns her favorite product choice isn't available: Instead of picking the runner-up, she'll reject it for another alternative, according to a new study in the Journal of Consumer Research. (2011-07-14)

Risky business: Consumer risk influenced by level of enjoyment in sequential activities
Imagine an evening out with friends. You've enjoyed a phenomenal dinner, and the night is going great. You're now faced with deciding on a dessert. You've been to this restaurant before and know that the tiramisu is reliable, but the cheesecake can be sometimes exceptional and other times sub par. Which do you pick? According to researchers from Yale, most likely the cheesecake. (2005-11-14)

Consumers seek and avoid marketing persuasion
A recent article published in the December 2004 issue of the Journal of Consumer Research seeks to explain how consumers deal with situations such as car buying. The article explains that we've all devised ways of coping with buyer/seller interactions. (2005-01-07)

Wordplay persuades for customer reviews of truffles, but not laundry detergent
Ads or consumer reviews that use metaphors and wordplay can be effective, but it depends on the product, according to a new study in the Journal of Consumer Research. (2013-09-10)

Crazed by consumption!
With consumption comes a cost, says a report in the June 2005 issue the Journal of Consumer Research. But, this time it is not just dollars that are at stake, it may be your mental health, too. (2005-06-02)

Selling something? Tap into consumer arrogance
In today's world of consumption, likes and shares, a new study shows that that leveraging consumer arrogance might be marketers' most effective strategy for promoting their brands and products. (2020-06-25)

Sticks and stones: Teenage ridicule has lasting effects on consumer behavior
In the first study to explore the extent to which teenagers influence each other's consumer behavior, David B. Wooten (University of Michigan) analyzes the repercussions of adolescent ridicule on brand consciousness. An estimated $15 million was spent last year on back-to-school shopping done with peers instead of with parents. (2006-07-17)

The semantics behind the sale price: When does the 'original' price matter?
Consumers love a sale. In fact, when asked what makes a sale appealing, most simply say, (2013-11-19)

Research into how consumers pick from a host of product features
New research suggests that a consumer's ultimate decision is based on her ability to differentiate between those brand attributes that add utility, called complementary features, and those that do not, called noncomplementary features. (2005-03-29)

Go with your gut, especially when shopping
While making purchases based on gut reaction instead of objective criteria might seem foolish, results from a new study in the Journal of Consumer Research suggest that emotional choices often lead to greater satisfaction -- not just for the immediate afterglow of a few hours, but even after we've had time to think it over. (2006-10-18)

Holiday shopping madness: When do consumers seek to punish fellow shoppers for behaving badly?
Consumers seek to punish fellow consumers who violate social norms while shopping but also make exceptions depending on the situation, according to a new study in the Journal of Consumer Research. (2012-12-11)

Consumer literacy
With more than one fifth of American consumers considered functionally illiterate, the assumption that consumer research and the related marketing techniques should be focused solely on literate consumers may be inaccurate. According to a study in the June 2005 issue of the Journal of Consumer Research, low-literate consumers who find a way to adapt to a marketplace where literacy is expected can not only challenge the status quo but can also be successful. (2005-06-02)

We're not buying it: Product add-ons influence consumer judgment
Charging extra for (2009-01-26)

Consumer self-esteem while shopping: Maybe good-looking clerks shouldn't wear the store brands?
People who don't feel positive about their appearance are less likely to buy an item they're trying on if they see a good-looking shopper or salesperson wearing the same thing, according to a new study in the Journal of Consumer Research. (2011-08-10)

Do you buy local? Your consumer ethnocentrism may be showing
Are you are one of the many consumers who prefer domestic to foreign products, even when the domestic products are lower in quality and cost more? Why is that? As a new study in the Journal of International Marketing explains, you are exhibiting what is known as consumer ethnocentrism--a thirty-year-old concept, says the study, whose conceptual boundaries and measurement need to be extended. (2015-11-02)

Did ancient coffee houses lay the groundwork for modern consumerism?
If you think that your favorite coffee shop is a great gathering place for discussion, you should have been around in the Ottoman Empire starting in the 1550s. A new study in the Journal of Consumer Research examines the role of coffee houses in the evolution of the consumer. (2010-08-24)

Do-it-alls vs. specialists -- Which products sell better?
Does whitening toothpaste whiten teeth better than toothpaste that whitens and prevents cavities? Does a printer/fax/copy machine make lower-quality printouts than a standalone printer? In the March issue of the Journal of Consumer Research, a fascinating new study by Alexander Chernev (Northwestern University) reveals that people perceive products that emphasize a single feature to be more effective than products with multiple features. (2007-02-12)

When are consumers loyal to brands? New model helps explain
What makes consumers choose certain products over others? A new study in the Journal of Consumer Research helps explain why consumers change their minds or switch their loyalties. (2012-02-14)

Consumers and their rights: A new study from Australia
Consumers tend to be cynical about the motivations of credit card companies, yet they lack the time or motivation to engage in political action to protect their rights, according to a new study in the Journal of Consumer Research. (2010-05-18)

Feelings, nothing more than feelings: How you feel affects buying behavior
Have you ever felt really low and thought, for some reason, that shopping for new clothes was a good idea? New research from the December 2005 issue of the Journal of Consumer Research examines the role of feelings - both positive and negative - in buying behavior. (2005-11-14)

Where consumer culture doesn't quite reach
In the June issue of the Journal of Consumer Research, a important study by Tuba Üstüner (City University, London) and Douglas B. Holt (University of Oxford) explores how consumer culture is enacted in ramshackle neighborhoods on the peripheries of global cities. More than one billion people -- about 1/6 of the world's total population -- live in these often illegal squatter neighborhoods on the outskirts of mega-cities in the developing world. (2007-05-10)

Unilateral terms of service change may put health-tech consumer welfare at risk
Given the intimate nature of the data handled by health technology companies, Jessica Roberts and Jim Hawkins argue, in this Policy Forum, for stronger consumer protections. (2020-02-13)

How constraints influence consumer behavior
Although many people do not consider themselves very creative, the opposite is actually true according to research in the June 2005 issue of the Journal of Consumer Research examining consumer creativity. In fact, Page Moreau (University of Colorado) and Darren Dahl (University of British Columbia) explain that not only are consumers creative, but they become more creative as they are faced with more constraints. (2005-06-02)

Love thy stuff
How does the saying go? Love what you drive, don't drive what you love? The premise is that a sturdy, reliable car is a more prudent purchase than a flashy, speedy car. Whether practical or not, an article in the June 2005 issue of the Journal of Consumer Research reveals that love of one's possessions can play an exceptionally important role in a person's identity. (2005-06-02)

Consumers think differently about close and distant purchases
If you are deciding on a major vacation for next year, you'll use different criteria than if you are planning a trip this weekend, according to a new study. (2008-09-15)

Buying cars: Do product features matter more than brands?
It is a popular belief among marketers that online searches for brand names are good indicators of which products consumers plan to buy. But a new study in the Journal of Marketing suggests that searches for specific features may be far more telling. (2015-01-21)

How you feel drives how you choose
How do you think emotions affect your choices during challenging decisions, such as compromising on vehicle safety to get better gas mileage on a car? In their June 2005 article in the Journal of Consumer Research, Nitika Garg, Jeffrey Inman and Vikas Mittal find that angry consumers react very differently from sad consumers when making emotionally difficult trade-offs. (2005-06-02)

How we view ourselves affects perception of products and brands
A forthcoming article in the March 2006 issue of the Journal of Consumer Research compares the attitudes of American and Singaporean subjects toward well-known brands in order to assess how a consumer's self-view influences perception of consumer goods. The researchers found that Westerners, who tend to have a personality-oriented independent self-view, focus on the general qualities of the brand. Easterners, who focus more interdependently on contextual factors and their relationships to others, instead associate a company with its products. (2006-01-30)

Good, bad and indifferent
We each have that one flavor of jelly bean -- the one that we can consume endlessly in one sitting. Yet, there is another flavor that we eject from our mouths as soon as we taste it. Still, there are flavors that don't seem to illicit any significant responses whatsoever. Taken separately, eating jelly beans can be a very simple story: good, bad or indifferent. However, when we combine the three experiences into one, how do we rate the overall taste experience? (2005-06-02)

Playing the game
Self perception, specifically in regard to lifestyle and social class, plays a significant role in how a consumer surveys consumer markets and their attention and reaction to them, suggests new research by Paul C. Henry (The University of Sydney) in the March 2005 issue of the Journal of Consumer Research. (2005-03-29)

When imitation doesn't flatter: When do consumers care about mimicry?
Consumers react strongly to their product choices being copied, according to a new study in the Journal of Consumer Research. They really dislike it when the copycat is someone similar to them. (2011-06-15)

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