Subliminal Current Events

Subliminal Current Events, Subliminal News Articles.
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Subliminal 'rats' ad could backfire on Bush, GOP
'Rats' the subliminal political commercial may prove to be one long bad memory for the national Republican Party, according to a researcher who was among the first to show that subliminal visual messages can influence human thought processes and decision making. (2000-09-11)

CCNY physicists use mathematics to trace neuro transitions
Unique in its application of a mathematical model to understand how the brain transitions from consciousness to unconscious behavior, a study at The City College of New York's Benjamin Levich Institute for Physico-Chemical Hydrodynamics may have just advanced neuroscience appreciably. The findings, surprisingly by physicists, suggest that the subliminal state is the most robust part of the conscious network and appear on the cover of the journal 'Neuroscience.' (2019-07-18)

Subliminal advertising leaves its mark on the brain
UCL (University College London) researchers have found the first physiological evidence that invisible subliminal images do attract the brain's attention on a subconscious level. The wider implication for the study, published in Current Biology, is that techniques such as subliminal advertising, now banned in the UK but still legal in the USA, certainly do leave their mark on the brain. (2007-03-08)

Subliminal effect of facial color on fearful faces
Toyohashi Tech researchers have found facial color affects early stage of subliminal processing of facial expression using ERPs, which provided the first neurophysiological evidence showing the effects of facial color on emotional expression perception. This finding may contribute to promoting emotional interaction using avatars in virtual reality-world. (2015-10-22)

Requirement for high-level mental processing in subliminal learning
We are constantly learning new things as we go about our lives and refining our sensory abilities. How and when these sensory modifications take place is the focus of intense study and debate. In new work, researchers unify two lines of research--our understanding of classical learning and a phenomenon known as the attentional blink--to achieve an important demonstration that high-level mental processing is required even for subliminal learning. (2005-09-22)

Key to subliminal messaging is to keep it negative, study shows
Subliminal messaging is most effective when the message being conveyed is negative, according to new research funded by the Wellcome Trust. (2009-09-27)

Subliminal messages can influence us in surprising ways
Flag waving is a metaphor for stirring up the public towards adopting a more nationalistic, generally hard-line stance. Indeed, (2007-12-27)

Subliminal learning demonstrated in the human brain
Although the idea that instrumental learning can occur subconsciously has been around for nearly a century, it had not been unequivocally demonstrated. (2008-08-27)

Is your left hand more motivated than your right hand?
Motivation doesn't have to be conscious; your brain can decide how much it wants something without input from your conscious mind. Now a new study shows that both halves of your brain don't even have to agree. Motivation can happen in one side of the brain at a time. (2010-06-29)

Evidence that subliminal is not so 'sub'
The popular notion of subliminal information is that it streams into an unguarded mind, unchecked and unprocessed. However, neurobiologists' experiments are now revealing that the brain does consciously process subliminal information and that such processing influences how that subliminal information is perceived. (2006-11-08)

The secret life of subliminal messaging
Modern consumers of mass media have long been swayed by the notion that secret, invisible messages are embedded in everything from radio commercials to Hollywood blockbusters. With his new book, Charles Acland takes an in-depth look at the complex history of subliminal influence, and questions what the lasting implications may be for our information-saturated modern world. (2012-02-22)

Subliminal smells bias perception about a person's likeability
Anyone who has bonded with a puppy madly sniffing with affection gets an idea of how scents, most not apparent to humans, are critical to a dog's appreciation of her two-legged friends. Now new research from Northwestern University suggests that humans also pick up infinitesimal scents that affect whether or not we like somebody. The smells elicited psychological and physiological changes suggesting that humans get much more information from barely perceptible scents than previously realized. (2007-12-06)

UW Psychologists Develop First Reproducible Method Showing Subliminal Messages Can Influence Behavior, Thought Processes
Ever since a New York motivational researcher claimed 40 years ago that he could persuade drive-in theater patrons to purchase popcorn and Coca-Cola with (1996-09-20)

Health campaigns that promote exercise may cause people to eat more
New research from the University of Illinois suggests that weight-loss campaigns that promote exercise may actually cause people to eat more. (2009-02-27)

Subconscious encounters: How brand exposure affects your choices
Products with visible brand names are everywhere; many times we don't even notice them. But how much do those unnoticed exposures affect brand choices? Quite a bit, according to a new study in the Journal of Consumer Research. (2008-10-13)

Athletes perform better when exposed to subliminal visual cues
New research from the University of Kent has found that athletes who are exposed to subliminal visual cues when they are participating in endurance exercise will perform significantly better. (2014-11-27)

The UK government's obesity initiative and ill-judged partnerships
An editorial in this week's Lancet criticizes the strategy of the three-year anti-obesity initiative launched by the UK government in the new year. The campaign aims to make the UK the (2009-01-08)

Boston University psychologists find neurological mechanism for subliminal learning
Psychologist Takeo Watanabe and his team at Boston University have uncovered the mechanism that primes the subconscious, enabling individuals to learn a task without actually realizing it. They also have shown that such subliminal learning is retained, giving a new interpretation to how long a learned behavior is retained in the visual cortex -- an area of the brain thought to be fixed very early in life. (2005-05-26)

New book challenges the concept of 'nudge'
Buying houses one can't afford, not saving for the future, failing to stick to one's diet, the list of examples of bad decision-making is lengthy. Psychologists and behavioral economists tell us that our unconscious mind is the problem, but also the solution, at least if we use 'nudge', an approach developed by Richard Thaler and Cass Sunstein to shape the unconscious mind. (2014-05-16)

Positive subliminal messages on aging improve physical functioning in elderly
Older individuals who are subliminally exposed to positive stereotypes about aging showed improved physical functioning that can last for several weeks, a new study led by the Yale School of Public Health has found. (2014-10-20)

We've got rhythm: Research into finger-tapping reveals how a presumed internal mechanism guides motor actions
Keeping up with the beat: People are quite good at it, even when the timing changes at a nearly imperceptible level. Researchers observed that people correctly adjusted their finger tapping when the beat changed in a barely detectable manner, suggesting that an internal mechanism automatically guides motor actions in response to stimuli that change without our even being aware of it. (2001-06-03)

Reading a face is tricky business
Reading the face of a person who is trying to conceal fear or other emotions is tricky business, according to a new Northwestern University study of electrical activity in the brain. Though such (2007-07-31)

Cause and affect: Emotions can be unconsciously and subliminally evoked, study shows
Most people agree that emotions can be caused by a specific event and that the person experiencing it is aware of the cause, such as a child's excitement at the sound of an ice cream truck. But recent research suggests emotions also can be unconsciously evoked and manipulated. (2008-04-28)

Reading the motor intention from brain activity within 100ms
A study by Tokyo Tech researchers has developed a new technique to decode motor intention of humans from Electroencephalography. This technique is motivated by the well documented ability of the brain to predict sensory outcomes of self-generated and imagined actions utilizing so called forward models. The method enabled for the first time, nearly 90% single trial decoding accuracy across tested subjects, within 96 ms of the stimulation, with zero user training, and with no additional cognitive load on the users. (2018-08-03)

People use handshakes to sniff each other out
Scientists from Israel's Weizmann Institute of Science find that people use the touch of a handshake to transmit chemical signals. (2015-03-03)

Brain activity reflects complexity of responses to other-race faces
Psychologists have found that a region of the brain associated with the detection and learning of emotional responses is associated with unconscious race bias, and that the perception of race happens even more readily when a black or white face is seen subliminally. The researchers, at Harvard University, Yale University, and the University of Toronto, have also determined that areas of the brain involved in conscious thought processes can take over within half a second to override the unconscious bias observed in the subcortical region. (2004-12-08)

Face value: Hidden smiles influence consumption and judgment
In studies led by Piotr Winkielman, of the University of California, San Diego, people altered their consumption behaviors after exposure to subliminal facial expressions. Hidden smiles persuaded thirsty subjects to pour more and drink more of an unidentified beverage than did neutral expressions. Frowns had the opposite effect. (2005-05-26)

People think marketing and political campaigns use psychology to influence their behaviors
A new study has shown that whilst people think advertising and political campaigns exploit psychological research to control their unconscious behaviors, ultimately they feel the choices they make are still their own. (2019-12-23)

Bragging rights: MSU study shows that interventions help women's reluctance to discuss accomplishments
Montana State University research found that women dislike promoting their own accomplishments, but it is possible for negative effects to be offset and to improve self-promotion. (2014-01-13)

Barrow scientists make headlines for their research on fixational eye movements
Susana Martinez-Conde, Ph.D., director of the Laboratory of Visual Neuroscience, and Stephen Macknik, Ph.D., director of the Laboratory of Behavioral Neurophysiology at Barrow Neurological Institute at St. Joseph's Hospital and Medical Center, are featured on the cover of the August issue of Scientific American for their research on fixational eye movements. The pair was also featured in a recent issue of the Wall Street Journal. (2007-07-24)

Nice to sniff you: Handshakes may engage our sense of smell
People sniff their hands twice as much after a handshake, according to a Weizmann Institute study. (2015-03-03)

Are too many people diagnosed as 'depressed?'
Are too many people now diagnosed as having depression? Two experts give their views in this week's BMJ. (2007-08-16)

SF State researcher explores how information enters our brains
A new study by SF State Associate Professor of Psychology Ezequiel Morsella suggests that we have less control over our conscious thoughts than previously assumed. (2018-07-16)

Scientists shed new light on how the brain processes & maintains what we don't see
A team of scientists has mapped out how our brains process visuals we don't even know we've seen, indicating that the neuronal encoding and maintenance of subliminal images is more substantial than previously thought. (2016-12-07)

MU researcher demonstrates non-traditional therapy is effective as pain management
According to a new study at the University of Missouri, researchers discovered that 73 percent of patients receiving Non-Contact Therapeutic Touch experienced a significant reduction in pain, had fewer requests for medication, and slept more comfortably following surgery. (2009-02-16)

Need help with your goals? Eating better may simply mean following the signs
We all pursue goals. It stands to reason that we meet our goals better when we pursue them consciously. But is that really the case? Perhaps not, according to a forthcoming study in the Journal of Marketing Research. As the study shows, unconscious goal pursuit can be just as beneficial. (2015-11-02)

New technique to examine how the brain categorizes images
Despite the obvious difference between a chihuahua and a doberman, the human brain effortlessly categorizes them both as dogs, a feat that is thus far beyond the abilities of artificial intelligence. Previous research has established that the brain can recognize and categorize objects extremely rapidly, however the way this process occurs is still largely unknown. Researchers from Monash University have pioneered a new image modulation technique known as semantic wavelet-induced frequency-tagging (SWIFT) to further test how images are processed. (2015-12-21)

Anger makes people want things more
Anger is an interesting emotion for psychologists. On the one hand, it's negative, but then it also has some of the features of positive emotions. For a new study published in Psychological Science, a journal of the Association for Psychological Science, researchers find that associating an object with anger actually makes people want the object -- a kind of motivation that's normally associated with positive emotions. (2010-11-01)

A study warns of Spanish children's overexposure to 'junk food' ads on TV
Spanish children are overexposed to TV ads of unhealthy food (burgers, pizzas, soft drinks, chocolate, bakery, etc.) both in generalist and children-oriented channels, a situation that could be described as 'worrying' and which promotes childhood obesity. (2016-11-10)

Our brains can (unconsciously) save us from temptation
Inhibitory self control -- not picking up a cigarette, not having a second drink, not spending when we should be saving -- can operate without our awareness or intention. (2013-08-07)

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