Altering product placement to create a healthier layout in supermarkets: Outcomes on store sales, customer purchasing, and diet in a prospective matched controlled cluster study

Published in PLOS Medicine · View the paper (DOI)

A new study found that rearranging supermarket layouts to prioritize fruit and vegetables over candy leads to healthier food choices. The research, conducted in partnership with Iceland Foods Ltd, showed a decrease in confectionery sales and an increase in fruit and vegetable sales after the changes were made.

Altering product placement to create a healthier layout in supermarkets: Outcomes on store sales, customer purchasing, and diet in a prospective matched controlled cluster study

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