Published in Trends in Cognitive Sciences · View the paper (DOI)
A new theory proposes that social identity and policy positions compete to shape voter choice. This model explains why voters often select candidates whose policies contradict their own interests, as people prioritize their self-image and social media signals over the practical benefits of voting.
Coverage from 2 institutions
- Identity beats policy when it comes to voter choices Duke University · Oct 18, 2016 · first to report
- When swaying voters, a candidate's identity can matter more than their policies Cell Press · Oct 18, 2016