Marketing empowerment: how corporations co-opt feminist narratives to promote non-evidence based health interventions

Published in The BMJ · View the paper (DOI)

Researchers argue that commercial interests hijack feminist health narratives to market unproven technologies and treatments. Health professionals and governments must ensure balanced information based on high-quality scientific evidence. The authors call for wariness of simplistic messages that claim 'any knowledge is power'.

Marketing empowerment: how corporations co-opt feminist narratives to promote non-evidence based health interventions

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