Published in JAMA · View the paper (DOI)
The amount of money spent on medical marketing in the US has significantly increased over the past two decades, reaching $29.9 billion in 2016. Most of this spending was on marketing to professionals, with direct-to-consumer advertising also growing substantially.
Coverage from 2 institutions
- Medical marketing increased over past 2 decades JAMA Network · Jan 8, 2019 · first to report
- Medical marketing has skyrocketed in the past two decades, while oversight remains limited The Dartmouth Institute for Health Policy & Clinical Practice · Jan 8, 2019