Published in Frontiers in Psychology · View the paper (DOI)
A study in Frontiers in Psychology found that unconscious 'crossmodal' associations with our sense of smell can distort perception of colors. Participants adjusted sliders to change the color of a square, but their choices were influenced by the odor they smelled, such as perceiving coffee as a reddish-brown color instead of neutral grey.
Coverage from 2 institutions
- Our sense of smell changes the colors we see, show scientists Frontiers · Oct 6, 2023 · first to report
- Research reveals how smell can influence our perception of color University of Liverpool · Oct 12, 2023