Published in Marketing Science · View the paper (DOI)
A new study found that safety reviews on Airbnb can reduce bookings and lower nightly prices, but the increased transparency can mitigate this effect. The researchers analyzed 4.8 million guest reviews from five major US cities between 2015 and 2019.
Coverage from 2 institutions
- New study finds Airbnb safety reviews can turn off some but the increased transparency can mitigate that Institute for Operations Research and the Management Sciences · Oct 20, 2025 · first to report
- One bad safety review can tank an Airbnb booking — Even among thousands of positive ones, new study finds Binghamton University · Oct 27, 2025