Published in Marketing Science · View the paper (DOI)
A meta-analysis of real-life experiments found that behavioural nudges can reduce daily energy intake by up to 209 kcal, equivalent to 21 cubes of sugar. Cognitive and affective nudges were less effective, with average reductions of 64 kcal and 129 kcal respectively.
Coverage from 2 institutions
- Study identifies the best healthy eating nudges INSEAD · Jul 9, 2019 · first to report
- Review of 96 healthy eating studies finds 'nudges' yield best changes in eating habits Institute for Operations Research and the Management Sciences · Oct 9, 2019