Published in Journal of Marketing · View the paper (DOI)
A study published in the Journal of Marketing found that consumers rate healthy foods as more natural and nutritious when they are presented in a visually appealing way, according to classical aesthetics principles. This effect can influence consumer behavior, leading to increased willingness to pay for pretty food.
Coverage from 2 institutions
- Why consumers think pretty food is healthier American Marketing Association · Nov 7, 2020 · first to report
- Don't be fooled by pretty food, USC research warns University of Southern California · Nov 9, 2020