A recent study published in the Journal of Marketing found that branding products with human characteristics can lead to a greater backlash when they fail. Consumers who believe in personality stability tend to have stronger negative feelings towards anthropomorphized brands. Companies should be aware of their target audience's beliefs...
A 14-year study found the varicella vaccine to be approximately 90% effective in preventing chicken pox, with a significant decrease in breakthrough cases over time. The second dose of varicella vaccine was found to be unnecessary for prevention of moderate to severe disease.
A recent Harvard study found that consuming fish rich in omega-3 fatty acids significantly lowers the risk of mortality among older adults, with blood levels linked to extended lifespan. The research suggests that adequate omega-3 intake can extend years of remaining life.