Researchers report that in a series of seven studies including more than 2,300 people in a variety of situations involving evaluation in disparate arenas, such as art, consumer products, marriage partners, and job candidates, groups of participants asked to indicate the first point at which they arrived at a judgment consistently required less information to reach that point than expected by participants asked to predict the minimum information required to form a judgment; the results suggest that both information providers and consumers may overestimate the information needed to form judgments.
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Article #18-05327: "People use less information than they think to make up their minds," by Nadav Klein and Ed O'Brien.
MEDIA CONTACT: Nadav Klein, University of Chicago; tel: 312-613-1450; e-mail: nklein07@gmail.com
Proceedings of the National Academy of Sciences