Bristol, February 28th 2019 - New research* suggests that toxicants of notable public health interest are substantially reduced in the aerosol from our heated tobacco product (HTP) prototype, compared to smoke from a standard reference cigarette.
HTPs generate a nicotine-containing aerosol with a tobacco taste through the heating of tobacco via an electrical device. The tobacco is heated and not burned, so the aerosol generated is expected to contain substantially lower toxicant levels than the smoke produced during tobacco combustion.
The study, conducted at Imperial Brands laboratories in Hamburg, Germany, confirmed our expectations. The low heating temperature of tobacco in the HTP resulted in a distinct shift in the composition of the aerosol compared with cigarette smoke with relatively low levels of targeted cigarette smoke toxicants.
Findings included:
Dr Grant O'Connell, Head of Scientific Affairs at Imperial Brands and study author, commented: "This study encouragingly suggests our prototype HTP may offer the potential for substantially reduced exposure to toxicants when used by adult smokers as an alternative to smoking, albeit not to the same extent as our preferred risk-reduced medium - e-vapour**.
"Imperial is committed to conducting leading-edge science to substantiate the harm reduction potential of all our NGPs and provide the best opportunities for adult smokers looking for cigarette alternatives."
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* The full study title is: 'Chemical Characterisation of Aerosol Emissions from a Prototype Heated Tobacco Product'
** Recorded toxicant levels in the aerosol of our myblu device were up to 99% less than conventional cigarettes as per http://www.fontemscience.com/uncategorized/chemical-composition-of-myblu-pod-system-e-cigarette-aerosols-a-quantitative-comparison-with-conventional-cigarette-smoke/