Wealthier individuals with a belief in social inequality are more likely to donate to charity, while less wealthy individuals who endorse greater equality make more donations. Charitable organizations can enhance their marketing efforts by understanding the relationship between power distance belief and charitable giving.
A new study in the Journal of Consumer Research found that consumers are more likely to buy practical products, such as cooking ingredients and household cleaners, when they feel a loss of control. This purchase behavior is driven by a desire to exert control over their lives through functional items.
A new study in the Journal of Consumer Research found that consumers will pay big money for painful experiences like obstacle races and ultra-marathons. Through extensive interviews with Mudders, researchers learned that pain helps individuals cope with reduced physicality and create a story of a fulfilled life.
A study found that busy work lives are viewed as a status symbol in the US, while Italians prefer a life of leisure. The researchers discovered that conspicuous consumption of time, such as working long hours and avoiding leisure, can convey high status.
A new study in the Journal of Consumer Research found that exposure to body cues can encourage overweight consumers to overspend. High-body-mass-index consumers were more likely to make indulgent spending decisions after seeing a thin shape.