Seafood mislabeling rate less than 1 percent for products with MSC ecolabel vs. global average of 30 percent
A recent study found that more than 1400 Marine Stewardship Council (MSC) labeled products showed less than 1% species mislabeling rate, significantly lower than the global average of 30%. The study suggests that the MSC's ecolabeling and Chain of Custody program is an effective deterrent for deliberate species substitution and fraud.