Marc Fischer and Sönke Albers received the MSI Practice Prize for their innovative solution to dynamic marketing allocation budget problem for multi-product, multi-country firms. Their winning presentation was presented at the January 2010 Marketing Science Conference.
High emergent nature individuals possess strong traits of reflectiveness, creativity, and openness to experience. They can envision and evaluate successful product concepts through a combination of intuition and logical analysis.
A study by David Alexander, John Lynch, and Qing Wang found that consumers are four times more likely to choose an incrementally new product over a really new one. The researchers also discovered that actual purchases were twice as likely for the least-new products as the most-new ones, with the difference increasing over time.