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Putting pedestrian safety in the driving seat

The SAVE-U project developed an innovative pre-impact sensing platform that combines sensors, radar, and cameras to protect cyclists and pedestrians. The system can identify potential collisions and apply automatic braking to prevent them, even in challenging weather and light conditions.

Does the language gender system of English and Spanish affect consumers' perception of brands?

This study examines how language gender systems impact brand attitudes and evaluations. In Spanish, consistent formal markers enhance brand recall, while semantic associations drive brand evaluation. In English, formal cues determine initial brand name gender, but congruent semantic associations improve brand evaluations and recall.

SourceUniversity of Chicago Press Journals·JournalJournal of Consumer Research·DateJul 18, 2005

Love thy stuff

Researchers explore how consumers construct their perceptions of self through loved possessions and activities. These objects play a crucial role in creating a coherent identity narrative, as they symbolically demarcate boundaries between the self and rejected identities.

SourceUniversity of Chicago Press Journals·JournalJournal of Consumer Research·DateJun 2, 2005

Scientists close in on 'superbrakes' for cars

Researchers create a new mathematical model that explains the relationship between friction and motion, suggesting that traditional braking methods may not be the most effective. The findings could lead to improved road safety by optimizing brake performance.

SourceIOP Publishing·JournalNew Journal of Physics·DateJan 31, 2005

Spiders or scapegoats

A study challenges the common perception that spiders cause many diseases, including skin ulcers and flesh-eating skin disease. In reality, spider bites are rare and generally harmless, while other causes of these conditions are more likely.

SourceThe Lancet_DELETED·JournalThe Lancet·DateAug 5, 2004

Critics are wrong: Suburban residents feel a strong sense of community

A recent study published in the Journal of Planning Education and Research found that suburban residents felt a close sense of community with their neighbors. Despite criticisms that suburbs are cold and sterile, the study refuted these claims by showing that both traditional and suburban neighborhoods can foster strong community bonds.

SourceOhio State University·JournalJournal of Planning Education and Research·DateOct 13, 2003

Risk of eye injuries from airbags very low

A recent study analyzed data from two Finnish cohorts and found the risk of any type of eye injury caused by airbags to be very slight, only 2.5 percent. Open eye injuries were more likely to occur among eyeglass wearers, but those who did not wear eyeglasses were more likely to suffer from injuries caused by airbag chemicals.

SourceAmerican Academy of Ophthalmology·JournalOphthalmology·DateJun 24, 2003

Studying real-time seismic activity

Researchers used GPS receivers to detect seismic waves from a 7.9 magnitude earthquake in Alaska and measure their impact on the US and Canada, revealing large surface displacements. The study showcases the versatility of GPS technology for tracking seismic activity and monitoring natural disasters.

Sobering data on student DWI habits

A Canadian Medical Association Journal study found that 15% of Ontario students with driver's licenses reported driving under the influence of alcohol, and 20% admitted to driving after using cannabis. These findings are particularly concerning given the high incidence of alcohol-related motor vehicle collisions among adolescents.

SourceCanadian Medical Association Journal·JournalCanadian Medical Association Journal·DateMar 3, 2003

Parent-teen intervention may reduce teen driving risk

A recent NIH study found that families participating in the Checkpoints Program reported imposing stricter driving limits on their teens, both when they got their licenses and three months later. The program includes a video, newsletters, and a parent-teen driving agreement that help parents teach adolescents to drive safely.

Men die young, even when they're old

A new study reveals that men are on average twice as likely to die prematurely as women at every age, particularly in their twenties. The disparity holds true for various causes of death, including car crashes and heart disease. If male mortality rates matched female rates, over 375,000 lives would be saved annually in the US.

The illusion of drivers

A driver going at 65 miles per hour may think the average speed is over 70, while a slow driver perceives a high proportion of fast cars. Heavy traffic skews perception, making brake and accelerator sensitivity twice as sensitive.

Good auto quality ratings motivate consumers to take better care of their cars, says O.R. study

A new study by the Institute for Operations Research and Management Sciences found that consumers are more likely to maintain their vehicles properly if they have high-quality auto ratings. The study reveals three key lessons for manufacturers, dealers, and distributors: pricing power, customer loyalty, and leasing operations.