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New pan-European research reveals double the concern about mental health impact of Lockdown and associated restrictions than physical inactivity

A new survey found that nearly two-thirds of adults expressed concern about worsening moods during Lockdowns, with coffee helping to lift almost half of their negative moods. The study also revealed that lockdowns had a significant impact on mental health, with twice as many people concerned about mental health than physical inactivity.

SourceKaizo·DateMay 19, 2021

Using spatial distance strategically with luxury and popular product displays

Researchers found that maintaining a distance between products and consumers boosts the perceived value of luxury items, while proximity increases the perceived sincerity of popular products. Marketers can leverage visual cues to enhance value and increase consumer willingness to pay by strategically matching distance with brand image.

SourceAmerican Marketing Association·JournalJournal of Marketing·DateApr 23, 2021

How climate change affects Colombia's coffee production

A new study by the University of Illinois reveals that climate change will impact Colombia's coffee production significantly, with low-altitude regions facing negative effects and high-altitude areas experiencing improved yields. The research provides valuable insights for policymakers and coffee growers, highlighting the need for regi...

How to get customers to talk about you

Researchers found that marketing perks can foster positive word-of-mouth without being used as explicit incentives, but their effectiveness depends on how they are framed. Perks with fewer strings attached can nudge consumers to generate positive WOM, making behavior-reward contingencies clear and salient.

SourceAmerican Marketing Association·JournalJournal of Marketing·DateMar 18, 2021

Regular caffeine consumption affects brain structure

A study by researchers at the University of Basel found that regular caffeine intake can change the gray matter of the brain, but these effects are temporary. The study involved 20 healthy young individuals who were given caffeine or placebo tablets for two 10-day periods, with no sleep disruption observed.

SourceUniversity of Basel·JournalCerebral Cortex·DateFeb 15, 2021

Study suggests coffee temporarily counteracts effect of sleep loss on cognitive function

A new study suggests that moderate coffee intake can help mitigate some repercussions of reduced sleep over a few days. The study found that caffeinated coffee drinkers showed better vigilance, alertness, and reaction-time compared to decaffeinated coffee drinkers during the initial three-to-four days of restricted sleep.

SourceKaizo·JournalProgress in Neuro-Psychopharmacology and Biological Psychiatry·DateJan 21, 2021

Higher coffee intake may be linked to lower prostate cancer risk

A pooled data analysis suggests that drinking several cups of coffee daily may be associated with a lower risk of developing prostate cancer. The study found that each additional daily cup was linked to a relative risk reduction of nearly 1%, with the highest intake group showing a 9% lower risk compared to the lowest.

SourceBMJ Group·JournalBMJ Open·DateJan 11, 2021

Not so robust: robusta coffee more sensitive to warming than previously thought

A new study suggests robusta coffee production decreases by 14% with each 1C increase above a lower-than-once-thought optimal temperature range. The findings contrast with previous estimates and highlight the need for climate adaptation strategies in the coffee industry.

Coffee linked to lower body fat in women

A recent study by Anglia Ruskin University found that women who drink two or three cups of coffee per day have significantly lower total body and abdominal fat compared to those who drink less. The study suggests that compounds in coffee may have anti-obesity properties, potentially making it a useful addition to a healthy diet strategy.

SourceAnglia Ruskin University·JournalJournal of Nutrition·DateMay 13, 2020

Coffee changes our sense of taste

A study published in Foods found that coffee makes people more sensitive to sweetness and less sensitive to bitterness. The researchers suggest that the bitter compounds in coffee may be responsible for this effect. This discovery could have implications for our understanding of how we regulate sugar consumption.

SourceAarhus University·JournalFoods·DateApr 21, 2020

Are you 'at risk' of being a habitual tofu eater?

A genome-wide association study found nine gene locations associated with eating certain foods, including tofu, cheese, and tea. The study identified six genetic variants linked to at least one disease phenotype, including several types of cancer and type-2 diabetes.

SourceRIKEN·JournalNature Human Behaviour·DateJan 29, 2020