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Sold-out products influence consumer choice

Research from the University of Alberta found that sold-out products create a sense of urgency, increasing consumer demand for similar items. Consumers infer that if a product is sold out, it must be good and therefore desirable.

SourceUniversity of Alberta·JournalJournal of Retailing·DateSep 29, 2009

Study reveals clues to how we forget over short-term

Researchers investigated two theories of forgetfulness and found that temporal confusability, not decay, is the main cause of forgetting over the short term. The study reveals that making information distinct can alleviate and even reverse the classic pattern of forgetting.

SourceAssociation for Psychological Science·JournalPsychological Science·DateDec 12, 2008
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Warbling whales speak a language all their own

Researchers used information theory to analyze humpback whale songs and found a hierarchical structure with multiple layers of repetition. This study offers a new approach to studying animal communication and may inform research in evolutionary biology.

SourceHoward Hughes Medical Institute·JournalThe Journal of the Acoustical Society of America·DateMar 21, 2006

NSF funds probe of the quintessence of surprise

Researchers will investigate how brains perceive novelty and importance using a computational theory of surprise. The project combines experiments, modeling, and neurophysiological studies to develop a new understanding of how the brain codes for these concepts.

SourceUniversity of Southern California·DateNov 28, 2005

Theory can help disable terrorists' messages

Researchers Jody O'Sullivan and Pierre Moulin have developed a theory that sets fundamental limits on the amount of information that can be reliably hidden in various data types. This breakthrough has significant implications for security applications, including detecting forgery and intercepting terrorist messages.

SourceWashington University in St. Louis·JournalIEEE Transactions on Information Theory·DateJul 14, 2003