Articles tagged with Neuroeconomics
Researchers found that individuals who prefer sweet tastes are less willing to tolerate uncertainty, leading them to choose smaller immediate rewards. This suggests a different mechanism underlying impulsivity than previously thought.
A study in mice found that the prefrontal cortex can block flexible thinking, but silencing this region allows for faster learning of a new strategy. This discovery may provide insights into human neurodiversity and cognitive disorders.
A study published in the Journal of Neuroscience examines how different parts of the prefrontal cortex guide decisions to persist or quit. Participants with damage to specific regions waited less overall, particularly when persistence was optimal, highlighting the brain's role in evaluating subjective value and adapting to real-time fe...
Researchers found that greater insecurity and anxiety trigger overly optimistic thinking, which can prevent people from taking necessary actions. Interventions reduced wishful thinking by making patterns easier to recognize or offering higher rewards for correct answers.
A study by the Universities of Göttingen and Bonn found that reducing effort required to opt out of nudged options and increasing transparency of the nudge significantly improved public support for these interventions. The perception of upholding free choice and effectiveness were key drivers of acceptance.
Human metacognitive behavior is distinct from AI's reward-punishment system, with humans adjusting memory retention in response to gain and learning speed in response to loss. This asymmetric property may provide insights into the neural mechanisms underlying human metacognition.
Researchers used EEG to study consumer behavior and found that men are willing to pay more for premium chocolate, especially if it's expensive. The study also showed that packaging can influence willingness to pay, with well-known brands increasing prices by 9.9%.
A study found that mice lacking a specific gene make different decisions, repeating a behavior sequence and reducing second-guessing. The research implies genes can bias decision-making, even for seemingly irrational choices.
A study by researchers at the University of Zurich found that people are reluctant to harm others and upend existing social hierarchies when considering distributive justice. The participants were more willing to reduce inequality but maintained the existing hierarchy, suggesting a complex interplay between conflicting motives.
Researchers from the University of Tsukuba have found that individual neurons in the neural circuit that processes reward information fire in accordance with prospect theory. The study used rhesus monkeys to perform lottery tasks and recorded neural activity while they completed the tasks, finding that single-neuron activity conformed ...
A team of scientists from Gwangju Institute of Science and Technology developed a deep learning-based approach to predict SC2 battle outcomes by considering army composition and terrain type. The proposed model leveraged parameter sharing, enabling it to analyze complex factors accurately and make predictions.
A recent study by Mount Sinai researchers discovered that certain neurons in the brain's decision-making centers monitor body-state dynamics and hijack the decision-making process during intense states of arousal. This suggests that changes in heart rate and other bodily responses can impact the brain's ability to make rational decisions.
A recent study found that people willingly share monetary gains with others and dislike inequality, yet behave selfishly in large group decisions. In the Big Robber Game, over half of participants took the maximum amount from their group, while displaying prosocial behavior in small, bilateral games.
A neuroeconomics model suggests that valuing identity over accuracy leads to accepting incorrect information aligned with political party beliefs. Strategies to reduce this effect include creating a superordinate identity, engaging in constructive dialogue, and increasing the value of accurate beliefs.
Researchers at MIT's Sloan Neuroeconomics Lab have developed a new method to extract correct answers from large groups of people, reducing errors in crowd wisdom surveys. The 'surprisingly popular' algorithm uses the variation between individual responses and predicted popular opinion to identify the correct answer.
A new study by neuroeconomists from the University of Zurich found that the precision and stability of preference decisions depend on the intensity of communication between two areas of the brain. The researchers used transcranial alternating current stimulation to test subjects' ability to make preference-based or sensory decisions.
A study by Duke University researchers has discovered that the brain's ventromedial prefrontal cortex, a small area between the eyes, calculates both emotional and economic values. The vmPFC plays a key role in value tradeoffs, such as determining whether to part with hard-earned money for a product.
A recent study by researchers at Linköping University has found no correlation between quick decisions and increased willingness to cooperate. Contrary to previous findings, the study shows that being forced to make decisions under time pressure does not affect people's desire to collaborate.
A neuroeconomic review investigates how anxiety disorders impact everyday decision-making processes. The study highlights the overlap between neural systems underlying anxiety and decision-making, suggesting that fear and anxiety can alter choice patterns. Anxious individuals exhibit specific biases in decision making, which may be med...
An Emory University study suggests that the brain activity of teens, recorded while listening to new songs, can predict their popularity. The study found a statistically significant correlation between brain responses and song sales figures.
A new generation of marketers may use advanced brain scanning tools to test product appeal before it's designed. This 'neuromarketing' approach could provide affordable insights into customer decision-making, but raises ethical considerations.