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Now or later: How taste and sound affect when you buy

New research finds that advertisements highlighting more proximal sensory experiences (touch/taste) lead to earlier purchases, while those emphasizing distal sensory experiences (sight/sound) delay them. This study, published in the Journal of Consumer Research, suggests new ways for marketers to differentiate their products and services.

Fluke 87V Industrial Digital Multimeter

Fluke 87V Industrial Digital Multimeter is a trusted meter for precise measurements during instrument integration, repairs, and field diagnostics.

The brain's fight and flight responses to social threat

Researchers found that avoiding social threats leads to decreased mentalizing network activity and increased amygdala activity, indicating heightened threat detection. The study used a Lord of the Rings-themed experiment to investigate neural correlates of social threat perception.

How viewing cute animals can help rekindle marital spark

Researchers found that couples who viewed positive images of their spouses paired with cute animals showed improved marriage quality. The intervention used evaluative conditioning to create automatic associations between the spouse's face and positive feelings.

Spying on fish love calls could help protect them from overfishing

A team of marine scientists developed an inexpensive yet accurate method to estimate the number of fish in a spawning aggregation based on their mating calls. This technology can help fisheries managers design effective management practices and monitor the ongoing health of a fishery, protecting endangered species from overfishing.

New discovery: Cormorants can hear under water

Researchers at the University of Southern Denmark have found that cormorants can detect sounds under water, which may help protect these birds from man-made noise pollution. This new ability is comparable to that of seals and whales, and could also benefit other aquatic bird species.

SAMSUNG T9 Portable SSD 2TB

SAMSUNG T9 Portable SSD 2TB transfers large imagery and model outputs quickly between field laptops, lab workstations, and secure archives.

Blind people have brain map for 'visual' observations too

Researchers at KU Leuven found that blind individuals, including those without eyeballs, use the ventral-temporal cortex to categorize visual observations. This region is divided into smaller areas, each recognizing a particular category, such as faces, body parts, and objects.

Internet of things made simple: One sensor package does work of many

Researchers at Carnegie Mellon University have created a plug-in sensor package that can transform any room into a smart environment, detecting various phenomena such as sounds, vibration, and temperature. The 'Synthetic Sensors' approach uses machine learning techniques to combine raw sensor feeds and identify dozens of events and obj...

Apple iPhone 17 Pro

Apple iPhone 17 Pro delivers top performance and advanced cameras for field documentation, data collection, and secure research communications.

A good night's sleep

Researchers designed a new technology that uses machine learning to model personal sleep patterns based on recorded sounds made during sleep. This method allows doctors to diagnose patients under normal sleeping conditions, leading to better treatment outcomes.

Common antibiotic may help to prevent or treat PTSD

A new study found that doxycycline can reduce fear memory responses in healthy volunteers by 60%, suggesting its potential to treat PTSD. The antibiotic disrupts the formation of negative associations in the brain, which is crucial for learning to fear threats.

New program improves hearing aid use for older adults

A new program developed by Kari Lane at the University of Missouri has shown significant improvement in hearing aid wear time among older adults. The program, called Hearing Aid Reintroduction (HEAR), uses a systematically gradual approach to support adjustment to hearing aids, increasing wear time from one hour to 10 hours over 30 days.

Celestron NexStar 8SE Computerized Telescope

Celestron NexStar 8SE Computerized Telescope combines portable Schmidt-Cassegrain optics with GoTo pointing for outreach nights and field campaigns.

Is the human brain hardwired to appreciate poetry?

Researchers found that participants' brains responded positively to sentences conforming to traditional Welsh poetry rules, even when they couldn't explicitly identify the correct form. This suggests an innate appreciation for poetic structure in the human brain.

Words can sound 'round' or 'sharp' without us realizing it

A new study found that people unconsciously map sounds to shapes, influencing awareness before conscious recognition. The 'bouba-kiki' effect, observed across cultures and age groups, shows that soft-sounding words pair with round shapes and sharp-sounding words with angular shapes.

AmScope B120C-5M Compound Microscope

AmScope B120C-5M Compound Microscope supports teaching labs and QA checks with LED illumination, mechanical stage, and included 5MP camera.

Wired for sound: Enraging noises caused by brain connection overdrive

Researchers at Newcastle University have discovered abnormal changes in the brain's frontal lobe and emotional control mechanism in individuals with misophonia. The study found that trigger sounds evoked increased heart rate and sweating, and that patients had strikingly similar clinical features despite being undiagnosed by current me...

Noise sensitivity traced to changes in brain functions

Research at University of Helsinki finds that noise sensitive individuals' brains process sounds differently, leading to decreased responsiveness to new sounds. This adaptation may help protect against overreacting to noise, suggesting a physiological basis for noise sensitivity.

Cow goes moo: Artificial intelligence-based system associates images with sounds

Researchers at Disney Research developed an AI-based system that can automatically learn the association between images and sounds, with applications in film sound effects and aiding visually impaired individuals. The system uses video data to filter out uncorrelated sounds and learns which sounds are associated with an image.

Creality K1 Max 3D Printer

Creality K1 Max 3D Printer rapidly prototypes brackets, adapters, and fixtures for instruments and classroom demonstrations at large build volume.

Making sense of the seneses: 'Context' matters when the brain interprets sounds

A study published in Nature Neuroscience found that nerve cells dedicated to hearing rely on surrounding context to properly interpret and react to familiar sounds. Researchers observed patterns based on a basic divide in the nature of nerve cells, with excitatory and inhibitory neurons working together to balance brain activity.

Jumping spiders can hear sound without eardrums

Researchers discovered that jumping spiders can detect sounds in the 80-380 Hertz range at distances up to 10 feet, even without ears or ear drums. This ability helps them respond to predators like the Mud Dauber wasp.

Scientists can listen to proteins by turning data into music

Researchers transform protein data into musical sounds, called sonifications, to reveal insights into their structures and functions. By analyzing these melodies, scientists can identify anomalies and gain a better understanding of protein behavior.

Meta Quest 3 512GB

Meta Quest 3 512GB enables immersive mission planning, terrain rehearsal, and interactive STEM demos with high-resolution mixed-reality experiences.

What's in a name? For young Chinese consumers, it's about culture mixing

A new study by University of Illinois professor Carlos J. Torelli found that younger, more educated Chinese consumers tend to favor phonosemantic brand translations, which integrate both sound and meaning into a product's name. This approach signals cultural sensitivity and respect for the local culture.

A nose by any other name would sound the same, study finds

Researchers found strong associations between certain sounds and common objects/ideas across languages, including body parts and natural phenomena. The study's findings suggest that humans tend to use similar sounds to describe basic concepts, regardless of language.

What makes Southerners sound southern?

Researchers will analyze 64 interviews with speakers from eight Southern states using computer software to identify variations in spoken language. The goal is to provide a database of Southern speech patterns that can be used for industrial applications.

Apple MacBook Pro 14-inch (M4 Pro)

Apple MacBook Pro 14-inch (M4 Pro) powers local ML workloads, large datasets, and multi-display analysis for field and lab teams.

Maternal language shapes infants' cry melodies

Researchers found that infants whose mothers speak tonal languages exhibit higher melodic variation in their cries, which sounds like chanting. This suggests that babies are learning language patterns from the womb and can mimic them in their early vocalizations.

Reach in and touch objects in videos

Researchers from MIT's CSAIL have developed an imaging technique called Interactive Dynamic Video (IDV) that lets users reach in and interact with objects in videos. By analyzing video clips for 'vibration modes,' the team can predict how objects will move in new situations, enabling realistic simulations.

Voice control in orangutan gives clues to early human speech

A new study published in Scientific Reports suggests that orangutans have the potential capacity to control their voices, which could have led to the evolution of human speech. The research found that an adolescent orangutan named Rocky was able to copy the pitch and tone of sounds made by researchers, mimicking vowel-like calls.

GQ GMC-500Plus Geiger Counter

GQ GMC-500Plus Geiger Counter logs beta, gamma, and X-ray levels for environmental monitoring, training labs, and safety demonstrations.

Sea star death triggers ecological domino effect

A study by Simon Fraser University researchers found that the loss of sea stars led to a quadrupling of green sea urchins, which prey on kelp, causing its decrease by 80 per cent. The ecosystem is still recovering, with no sign of recovery in sea stars.

Cats seem to grasp the laws of physics

Researchers at Kyoto University found that cats use causal logic to infer object presence based on sounds. The study revealed cats' expectations are shaped by what they hear, enabling them to predict prey locations.

GoPro HERO13 Black

GoPro HERO13 Black records stabilized 5.3K video for instrument deployments, field notes, and outreach, even in harsh weather and underwater conditions.

UTSA professor's new study emphasizes the impact of leaders' language

A UTSA professor's top-tier research shows that clearly stated company values and vivid vision statements have a profound effect on overall success. The study reveals organizations with well-coordinated employees operating under consistent, easily imagined visions outperform those without such focus.

Rethinking hospital alarms

Researchers aim to develop optimum alarm systems by analyzing alarm errors and predicting their occurrence. The new models will prioritize alarms that reflect urgent situations while balancing staff alertness with patient recovery concerns.

High performance golf club comes with annoying sound

Researchers at Penn State tracked the cause of a loud noise made by a type of golf club and found it was due to vibrations in the club head. The vibrations were strongest in the most sensitive range of human hearing, leading to an annoyingly loud sound that some players compared to a cookie tray hitting a car.

Words, more words ... and statistics

Researchers used transitional probability to segment natural language and found it effective for 49-86% of word identification across languages. The method performed better on stress-timed languages, while mora-timed languages required relative thresholding.

Anker Laptop Power Bank 25,000mAh (Triple 100W USB-C)

Anker Laptop Power Bank 25,000mAh (Triple 100W USB-C) keeps Macs, tablets, and meters powered during extended observing runs and remote surveys.

Slips of the lip stay all in the family

A new study from Duke University reveals that misnaming follows predictable patterns, with people often using relationship categories and phonetic similarities to mix up names. The study found that family members frequently call other family members by the name of the family dog, suggesting a special bond between humans and canines.

Music improves baby brain responses to music and speech

A recent study by the University of Washington's Institute for Learning & Brain Sciences found that 9-month-old babies who participated in music play sessions showed improved brain responses to music and new speech sounds. This suggests that early musical experiences can have a lasting impact on cognitive skills such as pattern percept...

Using data to explore poetic sound

A researcher from Michigan State University is using a fellowship to study the role of sound in modern South Asian poetry, exploring rhyme, stress and patterns of repetition. The project aims to develop best practices for encoding linguistic data and preserve cultural forms in the region.

Davis Instruments Vantage Pro2 Weather Station

Davis Instruments Vantage Pro2 Weather Station offers research-grade local weather data for networked stations, campuses, and community observatories.

Do we judge distance based on how a word sounds?

A new study by the University of Toronto reveals that people intuitively pair front vowel sounds with things close by and back vowel sounds with distances away. This knowledge can inform marketing strategies, such as choosing names for products or brands that align with their intended distance from customers.

Biggest library of bat sounds compiled

An international team has compiled the largest library of bat sounds, allowing researchers to accurately identify and differentiate between 59 bat species found in Mexico. The developed method can be used to monitor biodiversity change and characterise bat communities in different regions.

Curiosity leads us to seek out unpleasant, painful outcomes

A study published in Psychological Science found that humans are often driven by a desire to resolve uncertainty, even if it leads to harm. The researchers used experiments to demonstrate that individuals will click on pens with uncertain outcomes more frequently than those with clear consequences.

Apple AirPods Pro (2nd Generation, USB-C)

Apple AirPods Pro (2nd Generation, USB-C) provide clear calls and strong noise reduction for interviews, conferences, and noisy field environments.

Brain appears to have different mechanisms for reconciling sight and sound

A new UCLA psychology study suggests that the brain combines sound and vision using different mechanisms, which can influence how well people perform tasks. Researchers found that people's vision frequently influences their hearing when trying to identify specific locations of sounds and flashes of light.

Are you what you sweat?

A study found that marathon runners with 'salty' sweat had lower electrolyte levels in their blood despite proper hydration and nutrition. This suggests that sweat electrolyte concentration can impact physiological conditions during long-distance events.

Noise disrupts the tactile skills of premature babies

A study by the University of Geneva found that excessive noise disrupts premature babies' tactile skills, hindering their ability to memorize shapes and distinguish between objects. The researchers suggest implementing environmental measures to reduce noise levels in neonatal units to support optimal brain development.

This necklace hears what you eat

Researchers developed a wearable device that tracks caloric intake by recording sounds made while eating. The AutoDietary necklace accurately identifies foods 85% of the time, holding promise for managing conditions like diabetes and obesity.

Sony Alpha a7 IV (Body Only)

Sony Alpha a7 IV (Body Only) delivers reliable low-light performance and rugged build for astrophotography, lab documentation, and field expeditions.

The sounds of eating may reduce how much you eat

Researchers found that consuming loud noises while eating can mask sound cues that naturally limit food intake, leading to increased consumption. The 'Crunch Effect' suggests being more aware of food sounds can help individuals eat less.

How the brain detects short sounds

University of Utah researchers discovered how certain brain cells compute sound length and detect short sounds. The study found that for a frog brain cell to recognize a short sound, it is inhibited from firing while the sound occurs, then excited into firing when the sound ends.

Violin varnish: Key to a fiddle's tone

Researchers found that varnish increases damping throughout the wood surface, leading to a more isotropic sound radiation. The type of varnish used can also affect the sound, with German master violin makers' varnishes producing a louder tone.

Nikon Monarch 5 8x42 Binoculars

Nikon Monarch 5 8x42 Binoculars deliver bright, sharp views for wildlife surveys, eclipse chases, and quick star-field scans at dark sites.

Fish brains help explain human sensory perception

Researchers used advanced calcium imaging to monitor neural activity in zebrafish brains, showing the tectum responds to multiple stimuli like sight, sound, and water flow. This discovery suggests a unified sensory view for both humans and fish, improving understanding of human sensory perception.

Herring fishery's strength is in the sum of its parts, study finds

Researchers found that each smaller group of herring varied out of sync with others, but their collective diversity helped stabilize the population. This 'local matters' perspective highlights the importance of protecting local diversity in ensuring overall sustainability of the resource.

New Nature Communications study says 'fear itself' can help restore ecosystems

A new study published in Nature Communications demonstrates that the fear of large carnivores can have cascading effects on the food chain and restore ecosystems. The researchers found that instilling fear in raccoons reduced their time spent feeding and reversed their impacts on their prey, leading to a healthier ecosystem.

Kestrel 3000 Pocket Weather Meter

Kestrel 3000 Pocket Weather Meter measures wind, temperature, and humidity in real time for site assessments, aviation checks, and safety briefings.