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New study reveals why Facebook ads can miss target

A new study by North Carolina State University found that Facebook's interest profiling process is not accurate, resulting in targeted ads that may not align with users' actual interests. Researchers discovered that even simple activities like scrolling through a page can lead to inaccurate interest inference.

SAMSUNG T9 Portable SSD 2TB

SAMSUNG T9 Portable SSD 2TB transfers large imagery and model outputs quickly between field laptops, lab workstations, and secure archives.

Building powerful brand alliances among seemingly unlikely partners

A new digital approach analyzes audience interests across a broad brand ecosystem, identifying non-traditional branding opportunities. The study reveals cross-category insights, including brand-brand and brand-category connections, which help assess co-branding and extension opportunities.

Creality K1 Max 3D Printer

Creality K1 Max 3D Printer rapidly prototypes brackets, adapters, and fixtures for instruments and classroom demonstrations at large build volume.

Social media data could help predict the next COVID surge

Researchers have developed a new forecasting approach using machine learning and anonymized datasets from Facebook that significantly outperforms conventional models for projecting COVID trends at the county level. The model captures shifting trends in numbers reflecting lockdowns, waning immunity, or masking policies.

Apple iPhone 17 Pro

Apple iPhone 17 Pro delivers top performance and advanced cameras for field documentation, data collection, and secure research communications.

Pandemic mood: Much worse than a bad Monday

A new study by MIT researchers analyzed hundreds of millions of social media posts to measure the emotional toll of the pandemic. The study found that the pandemic caused a huge drop in positive public sentiment, with a subsequent slow return to pre-pandemic levels. Countries most affected included Australia, Spain, and the UK.

Rigol DP832 Triple-Output Bench Power Supply

Rigol DP832 Triple-Output Bench Power Supply powers sensors, microcontrollers, and test circuits with programmable rails and stable outputs.

Children’s health fears due to rise in screen time

A new study reveals a significant increase in digital screen time among children during the pandemic, posing risks to their physical health. The excessive screen time is linked to eye strain, unstable vision, dry eyes, and increased risk of obesity.

Mental health concerns on Twitter during the COVID-19 pandemic

A study published in Health Data Science found a positive correlation between COVID-19 cases and mental health concerns on Twitter. The majority of mental health-related tweets were posted by middle-aged and senior users, with males expressing concerns more frequently than females.

Addressing knowledge gaps in shark and ray research

Researchers have identified key opportunities to address threats to shark and ray populations through technological advances, international coordination, and multi-stakeholder collaboration. The review highlights the importance of sharks and rays in coastal marine ecosystems and their vulnerability to exploitation due to late maturatio...

Meta Quest 3 512GB

Meta Quest 3 512GB enables immersive mission planning, terrain rehearsal, and interactive STEM demos with high-resolution mixed-reality experiences.

How Black Lives Matter protests sparked interest, can lead to change

New research found that Black Lives Matter protests led to a surge in online searches for anti-racist terms and topics, with spikes in searches continuing even after the initial protests. The study also showed that these increased search volumes were correlated with higher daily visits to Wikipedia pages on related topics.

Covert and overt political signaling online

A new study reveals that individuals use covert online signals to convey their political identity, especially in mixed groups. This allows them to communicate without risking negative reactions from those who disagree. The research found that people prefer overt signals in homogeneous groups.

AI helped protect businesses from COVID-19 risks

A new study by Anglia Ruskin University found that AI-powered apps reduced business risks during the pandemic by 3.1%. The use of AI apps was also linked to lower profits (2%) and overall business risk (1.2%). Only 26% of small enterprises are currently using these applications.

Fluke 87V Industrial Digital Multimeter

Fluke 87V Industrial Digital Multimeter is a trusted meter for precise measurements during instrument integration, repairs, and field diagnostics.

Partisan media exposure could inform COVID-19 vaccine hesitancy

A Washington State University study suggests that partisan media exposure and pre-existing attitudes play a significant role in COVID-19 vaccine hesitancy. The findings indicate that individuals with positive vaccine attitudes and lower conservative media consumption are more likely to have higher vaccine intention.

Crowdfunding helps pay the bills during cancer, but at a price

A survey of young adult cancer survivors found that crowdfunding provides relief in paying bills, but also involves compromises such as revealing personal health details and feeling uncomfortable asking for help. The study suggests that crowdfunding could be exacerbating racial and economic disparities.

Apple iPad Pro 11-inch (M4)

Apple iPad Pro 11-inch (M4) runs demanding GIS, imaging, and annotation workflows on the go for surveys, briefings, and lab notebooks.

People spreading misinformation are ridiculed rather than met with facts

A new study of Danish tweets about facemasks during the Covid-19 pandemic reveals that only a small percentage attempt to correct misinformation, instead focusing on ridicule and satire. The researchers conclude that people's primary goal is often to defend their social position among like-minded individuals.

Big data arrives on the farm

Glenn Stone's analysis reveals how precision agriculture tools, such as detailed soil mapping and autonomous vehicles, can erode peasants' ability to self-manage their communities. Small farmers may face a paradigm shift in lifestyle and subsistence, with increased dependencies on external commercial services.

Nudging acceptance of alternative proteins

A recent study by SMU Associate Professors Mark Chong and Angela Leung found that the ultimate form and presentation of alternative protein products significantly impact their acceptance by consumers. Focusing on the end product and framing alternative proteins as a positive highlight of an exciting food future may foster greater accep...

Aranet4 Home CO2 Monitor

Aranet4 Home CO2 Monitor tracks ventilation quality in labs, classrooms, and conference rooms with long battery life and clear e-ink readouts.

Social media echo chambers spread vaccine misinformation

Researchers analyzed 60 billion tweets to understand vaccine hesitancy on social media. They found that anti-vaxxer profiles often share links to YouTube videos and commercial sites selling alternative health products, highlighting the spread of misinformation in echo chambers.

How picking up your smartphone could reveal your identity

Researchers found that smartphone app usage patterns can be used to identify individuals with over 30% accuracy. The study analyzed data from 780 people and showed consistent patterns in application usage behaviors on a day-to-day basis. This highlights the potential risks to privacy when using apps automatically collected by smartphones.

Kestrel 3000 Pocket Weather Meter

Kestrel 3000 Pocket Weather Meter measures wind, temperature, and humidity in real time for site assessments, aviation checks, and safety briefings.

Bots less of a bother on social media than celebs, study finds

A new study by the University of Edinburgh suggests that social media bots pose less of a threat to spreading harmful messages and misinformation. Bots were found to have very limited relation to users' stance on different topics, making up less than 10% of accounts affecting users' views.

Research from six countries including UK, USA and China shows that social media platforms are an important source of information about COVID-19 for some migrant and ethnic minority populations

Research from six countries highlights social media's importance for migrant and ethnic minority populations seeking COVID-19 information, particularly in cases of language barriers or limited access to official sources. Positive social media experiences can increase vaccine uptake by sharing personalized and culturally tailored public...

Fact checks, not false tags, counter COVID-19 misinformation

Researchers found that fact checks are a more effective counter to COVID-19 misinformation than false news tags. The study, published in Public Opinion Quarterly, tested the impact of fact checks and false tags on public perception of false claims about the pandemic.

How can we get better at telling misinformation from reliable expert consensus?

A recent study found that people are equally convinced by false and true expert consensus, but provide source information can strengthen the latter. Researchers at UNSW Science's School of Psychology tested this phenomenon and developed strategies to combat misinformation. By providing context on how original sources used evidence to a...

Apple Watch Series 11 (GPS, 46mm)

Apple Watch Series 11 (GPS, 46mm) tracks health metrics and safety alerts during long observing sessions, fieldwork, and remote expeditions.

How personal commonalities foster closeness of political views

Researchers found that people with strong convictions and those with mild views both change their opinions to align with a partner's opinion based on shared personal features. This led to a decline in polarization and an increase in support for redistributive policies.

GQ GMC-500Plus Geiger Counter

GQ GMC-500Plus Geiger Counter logs beta, gamma, and X-ray levels for environmental monitoring, training labs, and safety demonstrations.

UC study: Journalists might want to nix the term ‘storyteller’ from their bios

A recent University of Cincinnati study found that the term 'storyteller' attached to a journalist's bio diminishes public confidence in media. Participants on both sides of the political spectrum associated the term with biased reporting and decreased credibility. Researchers urge journalists to be more mindful of their online presence.

Research demonstrates importance of consistent branding in political television ads

A study by Washington University in St. Louis found that slant and consistency of messages in national television ads significantly impact online word-of-mouth chatter and candidate preference. Consistency with the primary message is crucial, even for more partisan messages, suggesting that campaign strategies should focus on building ...

Sony Alpha a7 IV (Body Only)

Sony Alpha a7 IV (Body Only) delivers reliable low-light performance and rugged build for astrophotography, lab documentation, and field expeditions.

Corrections on Facebook news feed reduces misinformation

A new study published in the Journal of Politics found that factual corrections on Facebook's news feed can improve users' accuracy in recognizing misinformation. Even when exposed to misinformation, users became more accurate despite freedom to choose what to read, with fact-checks increasing accuracy across partisan lines.

A nudge to resume economic activity

A field experiment in China found that people tend to increase activity when informed that others are themselves increasing activity, suggesting a low-cost intervention for promoting economic activity during the pandemic. The study suggests that social cues can be a useful signal for evaluating risks and making decisions about activities.

Apple AirPods Pro (2nd Generation, USB-C)

Apple AirPods Pro (2nd Generation, USB-C) provide clear calls and strong noise reduction for interviews, conferences, and noisy field environments.

To combat online hate speech, organize!

A study published in EPJ Data Science explores the effectiveness of counter speech in curbing online hate and disinformation. The research reveals that organized counter speech appears to contribute to a more balanced public discourse by increasing the frequency of counter speech and decreasing that of hate speech.

Social media use tied to poor physical health

A study by University at Buffalo researchers found a correlation between excessive social media use and higher levels of C-reactive protein, a marker of chronic inflammation. Participants who used social media excessively also reported more frequent visits to doctors and health centers for illness treatment.

A new digital gap in internet usage between rich and poor people has been detected

A new study by Universidad Carlos III de Madrid researchers has detected a significant digital gap in internet usage between rich and poor people, with poorer areas consuming more social media and traditional news outlets. The study found that higher levels of education and purchasing power are associated with more traditional online m...

AmScope B120C-5M Compound Microscope

AmScope B120C-5M Compound Microscope supports teaching labs and QA checks with LED illumination, mechanical stage, and included 5MP camera.

Social media use and physical health

A new study found that social media use is correlated with higher levels of C-Reactive Protein, a marker of chronic inflammation, and more frequent somatic symptoms. This suggests that excessive social media use may negatively impact physical health in multiple ways.

Sky-Watcher EQ6-R Pro Equatorial Mount

Sky-Watcher EQ6-R Pro Equatorial Mount provides precise tracking capacity for deep-sky imaging rigs during long astrophotography sessions.

“Hey, Alexa! Are you trustworthy?”

A recent study by MIT researchers found that family members trust devices with human-like social behaviors, such as Amazon's Alexa or Jibo's social robot. The study revealed significant effects of branding on perceptions, showing users viewed Google as more trustworthy than Amazon despite similar designs and functionality.