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Life Sciences

Comprehensive exploration of living organisms, biological systems, and life processes across all scales from molecules to ecosystems. Encompasses cutting-edge research in biology, genetics, molecular biology, ecology, biochemistry, microbiology, botany, zoology, evolutionary biology, genomics, and biotechnology. Investigates cellular mechanisms, organism development, genetic inheritance, biodiversity conservation, metabolic processes, protein synthesis, DNA sequencing, CRISPR gene editing, stem cell research, and the fundamental principles governing all forms of life on Earth.

447,757 articles | 2542 topics

Health and Medicine

Comprehensive medical research, clinical studies, and healthcare sciences focused on disease prevention, diagnosis, and treatment. Encompasses clinical medicine, public health, pharmacology, epidemiology, medical specialties, disease mechanisms, therapeutic interventions, healthcare innovation, precision medicine, telemedicine, medical devices, drug development, clinical trials, patient care, mental health, nutrition science, health policy, and the application of medical science to improve human health, wellbeing, and quality of life across diverse populations.

431,843 articles | 751 topics

Social Sciences

Comprehensive investigation of human society, behavior, relationships, and social structures through systematic research and analysis. Encompasses psychology, sociology, anthropology, economics, political science, linguistics, education, demography, communications, and social research methodologies. Examines human cognition, social interactions, cultural phenomena, economic systems, political institutions, language and communication, educational processes, population dynamics, and the complex social, cultural, economic, and political forces shaping human societies, communities, and civilizations throughout history and across the contemporary world.

260,756 articles | 745 topics

Physical Sciences

Fundamental study of the non-living natural world, matter, energy, and physical phenomena governing the universe. Encompasses physics, chemistry, earth sciences, atmospheric sciences, oceanography, materials science, and the investigation of physical laws, chemical reactions, geological processes, climate systems, and planetary dynamics. Explores everything from subatomic particles and quantum mechanics to planetary systems and cosmic phenomena, including energy transformations, molecular interactions, elemental properties, weather patterns, tectonic activity, and the fundamental forces and principles underlying the physical nature of reality.

257,913 articles | 1552 topics

Applied Sciences and Engineering

Practical application of scientific knowledge and engineering principles to solve real-world problems and develop innovative technologies. Encompasses all engineering disciplines, technology development, computer science, artificial intelligence, environmental sciences, agriculture, materials applications, energy systems, and industrial innovation. Bridges theoretical research with tangible solutions for infrastructure, manufacturing, computing, communications, transportation, construction, sustainable development, and emerging technologies that advance human capabilities, improve quality of life, and address societal challenges through scientific innovation and technological progress.

225,386 articles | 998 topics

Scientific Community

Study of the practice, culture, infrastructure, and social dimensions of science itself. Addresses how science is conducted, organized, communicated, and integrated into society. Encompasses research funding mechanisms, scientific publishing systems, peer review processes, academic ethics, science policy, research institutions, scientific collaboration networks, science education, career development, research programs, scientific methods, science communication, and the sociology of scientific discovery. Examines the human, institutional, and cultural aspects of scientific enterprise, knowledge production, and the translation of research into societal benefit.

193,043 articles | 157 topics

Space Sciences

Comprehensive study of the universe beyond Earth, encompassing celestial objects, cosmic phenomena, and space exploration. Includes astronomy, astrophysics, planetary science, cosmology, space physics, astrobiology, and space technology. Investigates stars, galaxies, planets, moons, asteroids, comets, black holes, nebulae, exoplanets, dark matter, dark energy, cosmic microwave background, stellar evolution, planetary formation, space weather, solar system dynamics, the search for extraterrestrial life, and humanity's efforts to explore, understand, and unlock the mysteries of the cosmos through observation, theory, and space missions.

29,662 articles | 175 topics

Research Methods

Comprehensive examination of tools, techniques, methodologies, and approaches used across scientific disciplines to conduct research, collect data, and analyze results. Encompasses experimental procedures, analytical methods, measurement techniques, instrumentation, imaging technologies, spectroscopic methods, laboratory protocols, observational studies, statistical analysis, computational methods, data visualization, quality control, and methodological innovations. Addresses the practical techniques and theoretical frameworks enabling scientists to investigate phenomena, test hypotheses, gather evidence, ensure reproducibility, and generate reliable knowledge through systematic, rigorous investigation across all areas of scientific inquiry.

21,889 articles | 139 topics

Mathematics

Study of abstract structures, patterns, quantities, relationships, and logical reasoning through pure and applied mathematical disciplines. Encompasses algebra, calculus, geometry, topology, number theory, analysis, discrete mathematics, mathematical logic, set theory, probability, statistics, and computational mathematics. Investigates mathematical structures, theorems, proofs, algorithms, functions, equations, and the rigorous logical frameworks underlying quantitative reasoning. Provides the foundational language and tools for all scientific fields, enabling precise description of natural phenomena, modeling of complex systems, and the development of technologies across physics, engineering, computer science, economics, and all quantitative sciences.

3,023 articles | 113 topics

Fear of rejection influences how children conform to peers

Children who fear rejection are more likely to conform to academic expectations, while those expecting rejection resist conforming to both academic and popular behaviors. Rejection sensitivity is a key predictor of depression in children, influencing their emotional and cognitive reactions to potential rejection.

How ‘self-silencing’ your opinion may change behavior

A recent study published in the Journal of Environmental Psychology found that individuals with minority viewpoints may self-silence themselves in conversation, leading to changed behavior that contradicts their true opinions. The study, led by Kristin Hurst, involved 248 undergraduate students and showed that participants who felt the...

New research can help luxury brands counter the appeal of counterfeit goods

New research suggests that educating low-knowledge luxury consumers about the appeal of counterfeit goods can help combat the trillion-dollar counterfeit market. Consumers with high subjective knowledge in this domain are less likely to partake in counterfeits, while those with lower knowledge are more drawn to them.

Apple iPhone 17 Pro

Apple iPhone 17 Pro delivers top performance and advanced cameras for field documentation, data collection, and secure research communications.

Nudges fail to motivate vaccination

A recent study found that behavioral nudges in social media ads had limited ability to encourage COVID-19 vaccination across countries. Nudge ads with messages appealing to norms and family/ community protection performed better than placebo ads, but only in certain contexts.

AmScope B120C-5M Compound Microscope

AmScope B120C-5M Compound Microscope supports teaching labs and QA checks with LED illumination, mechanical stage, and included 5MP camera.

Modesty and boastfulness – perception depends on usual performance

Research at Kobe University and University of Sussex reveals that self-presentation evaluation shifts from positive for usually poorly performing individuals to less positive around age 10. Younger children tend to view self-presenters as more competent and nice, while adults evaluate false statements more negatively.

SAMSUNG T9 Portable SSD 2TB

SAMSUNG T9 Portable SSD 2TB transfers large imagery and model outputs quickly between field laptops, lab workstations, and secure archives.

Conformity hinders group performance in variable environment

A new study by Hebrew University researchers reveals that conformity impairs group performance in temporally variable settings. In contrast, lower conformity facilitates more efficient adaptability in groups, shedding light on the nuanced relationship between conformity and group outcomes.

When the media believe that a firm is really green

A study by Anne Jacqueminet and colleagues identifies three favorable patterns for positive media coverage: congruent signalers, balancing signalers, and firms using a combination of less credible signals. Highly credible third-party signals play a complex role in media perception, delivering a single congruent message.

Meta Quest 3 512GB

Meta Quest 3 512GB enables immersive mission planning, terrain rehearsal, and interactive STEM demos with high-resolution mixed-reality experiences.

Americans share fake news to fit in with social circles

Research finds that both conservative and liberal Americans share fake news due to a fear of exclusion from their social groups. The study suggests that pre-bunking methods and highlighting the importance of accurate news can help reduce the spread of fake news.

Will the airline industry ever steer away from gender conformity?

A recent study found that the airline industry maintains feminine cabin crews through strict appearance standards and grooming guidelines. Researchers discovered that female flight attendants are expected to maintain a slim body and adhere to traditional gender norms, with subtle forms of resistance occasionally employed.

Davis Instruments Vantage Pro2 Weather Station

Davis Instruments Vantage Pro2 Weather Station offers research-grade local weather data for networked stations, campuses, and community observatories.

Who do you think you are? What does your avatar say about you?

A Trinity College Dublin study explores the intersection of identity, technology, and social dynamics in social virtual reality. Researchers found that avatars can represent intersecting characteristics, influencing users' social interactions and belonging to certain groups.

What consumers mean when they say your products are authentic

A study published in the Journal of Marketing explains how consumers assess a product's authenticity, identifying six key judgments: accuracy, connectedness, integrity, legitimacy, originality, and proficiency. By understanding these factors, marketers can develop strategies to enhance consumer perceptions of authenticity.

Creality K1 Max 3D Printer

Creality K1 Max 3D Printer rapidly prototypes brackets, adapters, and fixtures for instruments and classroom demonstrations at large build volume.

Changes in writing style provide clues to group identity

A new study shows that people's writing styles reflect the norms of the social group they belong to. Researchers analyzed online forum posts from parents and feminists to demonstrate their method, finding an accuracy of 70% in detecting which group identity was active. This discovery has implications for understanding how people switch...

Changes in writing style provide clues to group identity

Researchers found that people's writing styles change when switching between identities, reflecting norms of the relevant group. The ASIA tool kit can assess group identity from writing style, showing promise for mental health studies and policy interventions.

A dynamic genetic code based on DNA shape

A new study published in European Journal of Human Genetics reveals that the left-handed Z-DNA conformation plays a key role in regulating type I interferon responses, which are involved in fighting viruses and cancer. The study analyzes families with variants in the ADAR gene and confirms a biological function for the left-handed conf...

Garmin GPSMAP 67i with inReach

Garmin GPSMAP 67i with inReach provides rugged GNSS navigation, satellite messaging, and SOS for backcountry geology and climate field teams.

Tight-knit teammates may conform to each other's behavior

A study found that athletes who feel more closely connected to their teammates are more likely to conform to their behaviors, including both positive and risky actions. The researchers suggest that teams should find ways to encourage bonding without pressuring members to engage in negative behavior.

Video-based ethics program increases moral awareness, study finds

A video-based behavioral ethics curriculum called Ethics Unwrapped has been shown to increase student understanding of ethics and human behavior. The program, which uses open-access videos, improves comprehension of complex moral concepts such as conflict of interest and relativism.

DJI Air 3 (RC-N2)

DJI Air 3 (RC-N2) captures 4K mapping passes and environmental surveys with dual cameras, long flight time, and omnidirectional obstacle sensing.

What do iPhones, Halloween candy, and sushi have in common?

A study published in Journal of Retailing found that consumers seek a balance between uniqueness and conformity when making choices, as seen in iPhone memory option selections, sushi sales, and trick-or-treating candy choices, regardless of age.

Cooperation driven by reciprocity, not conformity

A study published in Psychological Science found that people are more likely to cooperate when others reciprocate, rather than conforming to group norms. The researchers conducted three online experiments and found that participants were more cooperative when they had a cooperative partner and an uncooperative group.

Gender norms are still important for women's choice of college major

A study suggests that women's conformity to traditional feminine norms affects their choice of college majors. Women conforming more closely to these norms are less likely to pursue STEM fields or arts/humanities, while those who align with caregiving and domesticity norms are more likely to choose STEM or clinical fields.

Aranet4 Home CO2 Monitor

Aranet4 Home CO2 Monitor tracks ventilation quality in labs, classrooms, and conference rooms with long battery life and clear e-ink readouts.

Sexism may be harmful to men's mental health

A recent study published by the American Psychological Association found that men who conform strongly to traditionally masculine norms are more likely to have poorer mental health outcomes. Furthermore, these individuals are also less likely to seek psychological help, highlighting the potential harm of sexist attitudes on men's menta...

What's in a name? For young Chinese consumers, it's about culture mixing

A new study by University of Illinois professor Carlos J. Torelli found that younger, more educated Chinese consumers tend to favor phonosemantic brand translations, which integrate both sound and meaning into a product's name. This approach signals cultural sensitivity and respect for the local culture.

Study shows standing up for beliefs in face of group opposition is worth the effort

A new study from the University at Buffalo suggests that expressing core values and beliefs can lead to a positive psychological experience, even when faced with unanimous disagreement. Participants' cardiovascular responses indicated feelings of invigoration when standing up for their individuality, rather than anxiety when conforming...

For sensation-seekers, the color red can elicit rebelliousness, study finds

A new study by University of Illinois expert Ravi Mehta found that the color red can elicit noncompliant behavior, also known as a rebellious streak, in individuals who are high on the sensation-seeking scale. This effect is due to the arousal caused by exposure to the color red, which leads to reactance and increases noncompliance.

GQ GMC-500Plus Geiger Counter

GQ GMC-500Plus Geiger Counter logs beta, gamma, and X-ray levels for environmental monitoring, training labs, and safety demonstrations.

Close friendships in adolescence predict health in adulthood

A new study suggests that maintaining close relationships with peers in adolescence can have long-term benefits for adult physical health. The research found that both high-quality friendships and a drive to fit in with peers were associated with lower anxiety, depressive symptoms, and improved overall health.

Ants in the lead

A team of ants uses a balance between individual direction and conformist behavior to move food towards their nest, making adjustments as needed. This cooperative behavior enables the group to optimize their movement, with well-informed individuals steering the load.

Talk is cheap: New study finds words speak louder than actions

A new study published in the Journal of Personality and Social Psychology found that people are more likely to conform to others' preferences than actions. Researchers designed six experiments involving everyday activities to test this theory, revealing a pervasive tendency to adopt others' judgments as one's own.

Society began shifting towards individualism more than a century ago

US culture shifted towards individualism over a century ago, driven by social class structure and economic changes, according to researchers at the University of Waterloo. The study found that as Americans gained education and wealth, they became more self-directed and less reliant on family ties and conformity.

Sky & Telescope Pocket Sky Atlas, 2nd Edition

Sky & Telescope Pocket Sky Atlas, 2nd Edition is a durable star atlas for planning sessions, identifying targets, and teaching celestial navigation.

People conform to the norm -- even if the norm is a computer

Researchers explored how role-playing video games influence social behavior and decision-making. It was found that people conform to computers' decisions, even in ambiguous cases, due to a tendency towards information conformity and striving for accuracy.

Political correctness in diverse workplace fosters creativity

A study by University of California - Berkeley Haas School of Business researchers finds that political correctness in the workplace boosts creativity among mixed-sex teams by clarifying expectations and reducing sexist language. This challenges the conventional view that PC constraints stifle creative expression.

Don't be an outsider!

A study found that two-year-old children conform to the behavior of their peers more often than great apes. Children conformed more than half the time, while chimpanzees and orangutans stuck to their learned strategy.

Apple Watch Series 11 (GPS, 46mm)

Apple Watch Series 11 (GPS, 46mm) tracks health metrics and safety alerts during long observing sessions, fieldwork, and remote expeditions.

Toddlers copy their peers to fit in, but apes don't

Studies reveal human children as young as 2 years old conform to peer behavior to avoid social disadvantage, whereas apes prefer to stick with their own strategies. The research suggests that the motivation to fit in emerges early in humans and may be influenced by environmental factors.

Fluke 87V Industrial Digital Multimeter

Fluke 87V Industrial Digital Multimeter is a trusted meter for precise measurements during instrument integration, repairs, and field diagnostics.

Fair bosses pay a price

A new study by Michigan State University found that fair bosses can be emotionally draining due to the need to monitor fairness in workplace decisions. This 'procedural justice' requires managers to suppress personal biases and maintain consistency, leading to mental fatigue.

What's so bad about feeling happy?

Research reveals that various cultures have differing attitudes towards happiness, with some valuing it as a supreme goal while others avoid it due to superstition or fear of negative consequences. The study highlights the complexities of cultural differences in happiness aversion.

Chimpanzees are rational, not conformists

In experiments, chimpanzees showed flexibility in their behavior when maximizing rewards, but not when conforming to a majority. The study suggests that chimpanzees prefer persevering with successful strategies over adopting the equally effective strategy of the majority.

Culture vultures

Researchers observed 'striking' fickleness in male monkeys when copying the behaviour of others in new groups. The study provides rare experimental proof of cultural transmission in wild primates and sheds light on the evolution of human desire to seek out local knowledge.

Anker Laptop Power Bank 25,000mAh (Triple 100W USB-C)

Anker Laptop Power Bank 25,000mAh (Triple 100W USB-C) keeps Macs, tablets, and meters powered during extended observing runs and remote surveys.

Human obedience: The myth of blind conformity

Classic studies on obedience and conformity have been revisited to show that people do not blindly conform but actively identify with and believe in the authority's actions. The authors' own prison experiment found that participants only acted in terms of group membership and empowered themselves to resist their assigned position.

Scientists identify link between size of brain region and conformity

Scientists have discovered a specific brain region associated with social conformity, which influences individuals' tendency to align their opinions with those of others. The lateral orbitofrontal cortex plays a key role in recognizing cues of social conflict, prompting subjects to update their opinions accordingly.

Apple AirPods Pro (2nd Generation, USB-C)

Apple AirPods Pro (2nd Generation, USB-C) provide clear calls and strong noise reduction for interviews, conferences, and noisy field environments.

Peer pressure in preschool children

Researchers found that four-year-olds conformed their public judgment of a situation to the majority of peers despite better knowledge. This conformity plays a crucial role in acquiring group-specific behavior. In the study, only 40% of children conformed at least once, indicating some level of peer pressure on young minds.

Study finds conformity does not equal cooperation

A study by academics at UEA found that people who do not conform are most likely to work together for the public good, while conforming to social norms can actually make people less likely to co-operate. Non-conformists were more willing to invest in a joint project when praised for their investment.

Sony Alpha a7 IV (Body Only)

Sony Alpha a7 IV (Body Only) delivers reliable low-light performance and rugged build for astrophotography, lab documentation, and field expeditions.