A study by City St George's criminologist Dr Tony Karas found that social media, particularly YouTube, was crucial in the radicalization process for 40 PA activists. The platform's autoplay function nudged them towards more extreme content, often with ethnonationalist views.
Children who fear rejection are more likely to conform to academic expectations, while those expecting rejection resist conforming to both academic and popular behaviors. Rejection sensitivity is a key predictor of depression in children, influencing their emotional and cognitive reactions to potential rejection.
A recent study published in the Journal of Environmental Psychology found that individuals with minority viewpoints may self-silence themselves in conversation, leading to changed behavior that contradicts their true opinions. The study, led by Kristin Hurst, involved 248 undergraduate students and showed that participants who felt the...
New research suggests that educating low-knowledge luxury consumers about the appeal of counterfeit goods can help combat the trillion-dollar counterfeit market. Consumers with high subjective knowledge in this domain are less likely to partake in counterfeits, while those with lower knowledge are more drawn to them.
Apple iPhone 17 Pro
Apple iPhone 17 Pro delivers top performance and advanced cameras for field documentation, data collection, and secure research communications.
A new mathematical model offers a more realistic representation of how conformist and anti-conformist biases shape cultural traits through a population. The study finds that populations rarely converge to a single trait, and even small variations in individual behavior result in persistent diversity.
A new study challenges music critics' perception of the 'sophomore slump', a phenomenon where a band's second album is panned. Critics are found to be exceptionally harsh on second albums, while fans show no evidence of this bias.
New research finds that employees who feel pressure to work while sick experience deviant behaviors like theft and mistreatment of coworkers. The cost of such behavior, known as 'presenteeism,' can be staggering, with annual losses estimated at up to $150 billion.
A recent study found that behavioral nudges in social media ads had limited ability to encourage COVID-19 vaccination across countries. Nudge ads with messages appealing to norms and family/ community protection performed better than placebo ads, but only in certain contexts.
A new study reveals a significant positive association between conformity to masculine gender norms and symptoms of muscle dysmorphia, including clinical risk for the condition and lifetime anabolic-androgenic steroid use. The research found that specific masculine gender norms like self-reliance and emotional control were most strongl...
AmScope B120C-5M Compound Microscope
AmScope B120C-5M Compound Microscope supports teaching labs and QA checks with LED illumination, mechanical stage, and included 5MP camera.
A new study finds that elite coaches are migrating to Western countries due to dual imbalances between sending and receiving nations. Researchers interviewed Korean coaches who sought better coaching environments with more modernisation and athlete welfare.
Research at Kobe University and University of Sussex reveals that self-presentation evaluation shifts from positive for usually poorly performing individuals to less positive around age 10. Younger children tend to view self-presenters as more competent and nice, while adults evaluate false statements more negatively.
Researchers from SWPS University studied how participants adjusted their private moral judgments to conform with others' opinions in virtual environments. In two studies, they found that people conformed to group pressure in 43% and 30% cases when faced with avatars controlled by humans or AI, respectively.
SAMSUNG T9 Portable SSD 2TB
SAMSUNG T9 Portable SSD 2TB transfers large imagery and model outputs quickly between field laptops, lab workstations, and secure archives.
A new study by Hebrew University researchers reveals that conformity impairs group performance in temporally variable settings. In contrast, lower conformity facilitates more efficient adaptability in groups, shedding light on the nuanced relationship between conformity and group outcomes.
A study by Anne Jacqueminet and colleagues identifies three favorable patterns for positive media coverage: congruent signalers, balancing signalers, and firms using a combination of less credible signals. Highly credible third-party signals play a complex role in media perception, delivering a single congruent message.
A new study calls on organizations to adopt a 'dialectic of zest' tool to destigmatize menopause and encourage women's liberation in the workplace. The research highlights the need for a holistic approach to organizational care, considering both objective and ambitious concerns of women experiencing menopause.
Meta Quest 3 512GB
Meta Quest 3 512GB enables immersive mission planning, terrain rehearsal, and interactive STEM demos with high-resolution mixed-reality experiences.
Research finds that both conservative and liberal Americans share fake news due to a fear of exclusion from their social groups. The study suggests that pre-bunking methods and highlighting the importance of accurate news can help reduce the spread of fake news.
Researchers found that children with fewer friends are more susceptible to influence from partners who have more friends, promoting compatibility and reducing dissimilarity. Conformity helps preserve existing friendships by strengthening similarities and reducing potential sources of conflict.
A recent study found that the airline industry maintains feminine cabin crews through strict appearance standards and grooming guidelines. Researchers discovered that female flight attendants are expected to maintain a slim body and adhere to traditional gender norms, with subtle forms of resistance occasionally employed.
Davis Instruments Vantage Pro2 Weather Station
Davis Instruments Vantage Pro2 Weather Station offers research-grade local weather data for networked stations, campuses, and community observatories.
A Trinity College Dublin study explores the intersection of identity, technology, and social dynamics in social virtual reality. Researchers found that avatars can represent intersecting characteristics, influencing users' social interactions and belonging to certain groups.
A study published in PLOS Biology reveals distinct brain regions associated with informational and normative social influence. The researchers found that the dorsal anterior cingulate cortex (dACC) is active when people conform to information, while normative influence is linked to stronger connections between dACC and other social pro...
A new study reveals a strong connection between infection rates and strains of authoritarianism in public attitudes and politics. The research found that the more infectious US cities and states had more authoritarian-leaning citizens, with correlations between higher disease rates and conservative voting patterns.
A study published in the Journal of Marketing explains how consumers assess a product's authenticity, identifying six key judgments: accuracy, connectedness, integrity, legitimacy, originality, and proficiency. By understanding these factors, marketers can develop strategies to enhance consumer perceptions of authenticity.
Creality K1 Max 3D Printer
Creality K1 Max 3D Printer rapidly prototypes brackets, adapters, and fixtures for instruments and classroom demonstrations at large build volume.
A new study shows that people's writing styles reflect the norms of the social group they belong to. Researchers analyzed online forum posts from parents and feminists to demonstrate their method, finding an accuracy of 70% in detecting which group identity was active. This discovery has implications for understanding how people switch...
Researchers found that people's writing styles change when switching between identities, reflecting norms of the relevant group. The ASIA tool kit can assess group identity from writing style, showing promise for mental health studies and policy interventions.
A new study found that individuals are swayed by their peers to punish more often, with victims being more easily influenced than impartial jurors. Group decisions can increase punishment recommendations by 40%, highlighting the potential for conformity in moral dilemmas.
A new study published in European Journal of Human Genetics reveals that the left-handed Z-DNA conformation plays a key role in regulating type I interferon responses, which are involved in fighting viruses and cancer. The study analyzes families with variants in the ADAR gene and confirms a biological function for the left-handed conf...
Garmin GPSMAP 67i with inReach
Garmin GPSMAP 67i with inReach provides rugged GNSS navigation, satellite messaging, and SOS for backcountry geology and climate field teams.
A new study from Binghamton University found that nurse practitioners are more likely to conduct HIV screenings if their colleagues support routine screenings. The strongest predictor of HIV screening behavior was social normative expectations, followed by attitudinal beliefs towards routine HIV screening.
A study found that athletes who feel more closely connected to their teammates are more likely to conform to their behaviors, including both positive and risky actions. The researchers suggest that teams should find ways to encourage bonding without pressuring members to engage in negative behavior.
A video-based behavioral ethics curriculum called Ethics Unwrapped has been shown to increase student understanding of ethics and human behavior. The program, which uses open-access videos, improves comprehension of complex moral concepts such as conflict of interest and relativism.
DJI Air 3 (RC-N2)
DJI Air 3 (RC-N2) captures 4K mapping passes and environmental surveys with dual cameras, long flight time, and omnidirectional obstacle sensing.
A research group has developed a new technique to study the behavior of p53 conformers, which are prone to forming amyloid aggregates that contribute to cancer development. The approach allows researchers to observe these conformers before they aggregate, providing potential tools for understanding and blocking their formation.
A study published in Journal of Retailing found that consumers seek a balance between uniqueness and conformity when making choices, as seen in iPhone memory option selections, sushi sales, and trick-or-treating candy choices, regardless of age.
A study published in Psychological Science found that people are more likely to cooperate when others reciprocate, rather than conforming to group norms. The researchers conducted three online experiments and found that participants were more cooperative when they had a cooperative partner and an uncooperative group.
A study suggests that women's conformity to traditional feminine norms affects their choice of college majors. Women conforming more closely to these norms are less likely to pursue STEM fields or arts/humanities, while those who align with caregiving and domesticity norms are more likely to choose STEM or clinical fields.
A University of Exeter study found that warnings about peers' behavior can backfire and increase intentions to bolt. In contrast, messages emphasizing what most people do, rather than what they think others do, are effective in reducing such behavior.
Aranet4 Home CO2 Monitor
Aranet4 Home CO2 Monitor tracks ventilation quality in labs, classrooms, and conference rooms with long battery life and clear e-ink readouts.
A recent study published by the American Psychological Association found that men who conform strongly to traditionally masculine norms are more likely to have poorer mental health outcomes. Furthermore, these individuals are also less likely to seek psychological help, highlighting the potential harm of sexist attitudes on men's menta...
A new study by University of Illinois professor Carlos J. Torelli found that younger, more educated Chinese consumers tend to favor phonosemantic brand translations, which integrate both sound and meaning into a product's name. This approach signals cultural sensitivity and respect for the local culture.
A new study from the University at Buffalo suggests that expressing core values and beliefs can lead to a positive psychological experience, even when faced with unanimous disagreement. Participants' cardiovascular responses indicated feelings of invigoration when standing up for their individuality, rather than anxiety when conforming...
A new study by University of Illinois expert Ravi Mehta found that the color red can elicit noncompliant behavior, also known as a rebellious streak, in individuals who are high on the sensation-seeking scale. This effect is due to the arousal caused by exposure to the color red, which leads to reactance and increases noncompliance.
Research finds that women adjust their fashion choices to fit in with wealthy groups, adopting local trends when moving to higher SES cities but ignoring them in lower SES cities. This 'trickle down conformity' is driven by a deep human urge for status and social standing.
GQ GMC-500Plus Geiger Counter
GQ GMC-500Plus Geiger Counter logs beta, gamma, and X-ray levels for environmental monitoring, training labs, and safety demonstrations.
A new study suggests that maintaining close relationships with peers in adolescence can have long-term benefits for adult physical health. The research found that both high-quality friendships and a drive to fit in with peers were associated with lower anxiety, depressive symptoms, and improved overall health.
A team of ants uses a balance between individual direction and conformist behavior to move food towards their nest, making adjustments as needed. This cooperative behavior enables the group to optimize their movement, with well-informed individuals steering the load.
A new study published in the Journal of Personality and Social Psychology found that people are more likely to conform to others' preferences than actions. Researchers designed six experiments involving everyday activities to test this theory, revealing a pervasive tendency to adopt others' judgments as one's own.
US culture shifted towards individualism over a century ago, driven by social class structure and economic changes, according to researchers at the University of Waterloo. The study found that as Americans gained education and wealth, they became more self-directed and less reliant on family ties and conformity.
Sky & Telescope Pocket Sky Atlas, 2nd Edition
Sky & Telescope Pocket Sky Atlas, 2nd Edition is a durable star atlas for planning sessions, identifying targets, and teaching celestial navigation.
Researchers explored how role-playing video games influence social behavior and decision-making. It was found that people conform to computers' decisions, even in ambiguous cases, due to a tendency towards information conformity and striving for accuracy.
A study by University of California - Berkeley Haas School of Business researchers finds that political correctness in the workplace boosts creativity among mixed-sex teams by clarifying expectations and reducing sexist language. This challenges the conventional view that PC constraints stifle creative expression.
A study found that two-year-old children conform to the behavior of their peers more often than great apes. Children conformed more than half the time, while chimpanzees and orangutans stuck to their learned strategy.
Apple Watch Series 11 (GPS, 46mm)
Apple Watch Series 11 (GPS, 46mm) tracks health metrics and safety alerts during long observing sessions, fieldwork, and remote expeditions.
Studies reveal human children as young as 2 years old conform to peer behavior to avoid social disadvantage, whereas apes prefer to stick with their own strategies. The research suggests that the motivation to fit in emerges early in humans and may be influenced by environmental factors.
A new study in the Journal of Consumer Research shows that consumers who attribute their successes to internal character traits rather than hard work are more likely to seek out unique options. Brands can leverage this insight by emphasizing consumer uniqueness with terms like 'you're special'.
Researchers found that people's private opinions are influenced by group norms, but this effect only lasts for three days. The study controlled for methodological issues and suggests a neurological explanation for the short-lived impact of social influence.
Fluke 87V Industrial Digital Multimeter
Fluke 87V Industrial Digital Multimeter is a trusted meter for precise measurements during instrument integration, repairs, and field diagnostics.
A new study by Michigan State University found that fair bosses can be emotionally draining due to the need to monitor fairness in workplace decisions. This 'procedural justice' requires managers to suppress personal biases and maintain consistency, leading to mental fatigue.
Research reveals that various cultures have differing attitudes towards happiness, with some valuing it as a supreme goal while others avoid it due to superstition or fear of negative consequences. The study highlights the complexities of cultural differences in happiness aversion.
In experiments, chimpanzees showed flexibility in their behavior when maximizing rewards, but not when conforming to a majority. The study suggests that chimpanzees prefer persevering with successful strategies over adopting the equally effective strategy of the majority.
Researchers observed 'striking' fickleness in male monkeys when copying the behaviour of others in new groups. The study provides rare experimental proof of cultural transmission in wild primates and sheds light on the evolution of human desire to seek out local knowledge.
A Baylor University study found that people are more likely to continue behaving in ways that benefit their group, regardless of whether it's for the greater good. The researchers used public good experiments to show that conformity leads to positive feelings and attachments among group members.
Anker Laptop Power Bank 25,000mAh (Triple 100W USB-C)
Anker Laptop Power Bank 25,000mAh (Triple 100W USB-C) keeps Macs, tablets, and meters powered during extended observing runs and remote surveys.
An observational study found that nearly 1 in 3 pedestrians are distracted by mobile devices while crossing roads, with texting being the most distracting activity. This behavior is comparable to drunk driving and can significantly increase the risk of accidents.
Classic studies on obedience and conformity have been revisited to show that people do not blindly conform but actively identify with and believe in the authority's actions. The authors' own prison experiment found that participants only acted in terms of group membership and empowered themselves to resist their assigned position.
Scientists have discovered a specific brain region associated with social conformity, which influences individuals' tendency to align their opinions with those of others. The lateral orbitofrontal cortex plays a key role in recognizing cues of social conflict, prompting subjects to update their opinions accordingly.
Apple AirPods Pro (2nd Generation, USB-C)
Apple AirPods Pro (2nd Generation, USB-C) provide clear calls and strong noise reduction for interviews, conferences, and noisy field environments.
Researchers found that four-year-olds conformed their public judgment of a situation to the majority of peers despite better knowledge. This conformity plays a crucial role in acquiring group-specific behavior. In the study, only 40% of children conformed at least once, indicating some level of peer pressure on young minds.
A study by academics at UEA found that people who do not conform are most likely to work together for the public good, while conforming to social norms can actually make people less likely to co-operate. Non-conformists were more willing to invest in a joint project when praised for their investment.
The study found that countries such as Japan, Korea, Singapore and Pakistan are much tighter whereas countries such as the Ukraine, Israel, Brazil, and the U.S. are looser. Tight and loose societies vary in their institutions—with tight societies having more autocratic governments, media, and criminal justice systems.
Sony Alpha a7 IV (Body Only)
Sony Alpha a7 IV (Body Only) delivers reliable low-light performance and rugged build for astrophotography, lab documentation, and field expeditions.