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Model redefining conformity excels against real-world data

A new model of conformity excels in real-world data, disregarding outliers to produce more accurate results. The researchers tested the model against various scenarios and found it superior to the French-Harary-DeGroot model in many cases.

SourceSanta Fe Institute·JournalProceedings of the National Academy of Sciences·TypeData/statistical analysis·DateJun 15, 2026
SAMSUNG T9 Portable SSD 2TB

SAMSUNG T9 Portable SSD 2TB transfers large imagery and model outputs quickly between field laptops, lab workstations, and secure archives.

Vegans develop complex skills to navigate an omnivorous society, new Concordia research shows

Researchers found three types of relational fractures: co-performance, co-learning, and marketplace. Vegans employ strategies such as decoding, decoupling, divesting, and chameleoning to cope with conflicts. These findings are transferable to other contexts, highlighting the need for social skills to navigate moral differences.

SourceConcordia University·JournalJournal of Consumer Research·TypeObservational study·DateMar 10, 2026

Science of fitting in: Do best friends or popular peers shape teen behavior?

A groundbreaking longitudinal study reveals that peer influence is specialized, with best friends primarily shaping internal emotional states and academic behaviors, while popular peers set the standard for public image and social media engagement. The findings suggest that adolescents use different mental calculations to navigate thei...

SourceFlorida Atlantic University·JournalDevelopment and Psychopathology·TypeMeta-analysis·DateMar 2, 2026

“Autoplay got me there”: How YouTube’s algorithm built a following for fascist group Patriotic Alternative

A study by City St George's criminologist Dr Tony Karas found that social media, particularly YouTube, was crucial in the radicalization process for 40 PA activists. The platform's autoplay function nudged them towards more extreme content, often with ethnonationalist views.

SourceCity St George’s, University of London·JournalStudies in Conflict and Terrorism·TypeContent analysis·DateJan 20, 2026
GoPro HERO13 Black

GoPro HERO13 Black records stabilized 5.3K video for instrument deployments, field notes, and outreach, even in harsh weather and underwater conditions.

Fear of rejection influences how children conform to peers

Children who fear rejection are more likely to conform to academic expectations, while those expecting rejection resist conforming to both academic and popular behaviors. Rejection sensitivity is a key predictor of depression in children, influencing their emotional and cognitive reactions to potential rejection.

SourceUniversity of Georgia·JournalThe Journal of Early Adolescence·DateApr 4, 2025

How ‘self-silencing’ your opinion may change behavior

A recent study published in the Journal of Environmental Psychology found that individuals with minority viewpoints may self-silence themselves in conversation, leading to changed behavior that contradicts their true opinions. The study, led by Kristin Hurst, involved 248 undergraduate students and showed that participants who felt the...

SourceOhio State University·JournalJournal of Environmental Psychology·TypeExperimental study·DateMar 5, 2025

New research can help luxury brands counter the appeal of counterfeit goods

New research suggests that educating low-knowledge luxury consumers about the appeal of counterfeit goods can help combat the trillion-dollar counterfeit market. Consumers with high subjective knowledge in this domain are less likely to partake in counterfeits, while those with lower knowledge are more drawn to them.

SourceLehigh University·JournalJournal of the Association for Consumer Research·TypeExperimental study·DateFeb 10, 2025

New study offers insights into how populations conform or go against the crowd

A new mathematical model offers a more realistic representation of how conformist and anti-conformist biases shape cultural traits through a population. The study finds that populations rarely converge to a single trait, and even small variations in individual behavior result in persistent diversity.

SourceSanta Fe Institute·JournalProceedings of the National Academy of Sciences·DateJan 17, 2025

A band’s sophomore slump? A figment of music critics, study finds.

A new study challenges music critics' perception of the 'sophomore slump', a phenomenon where a band's second album is panned. Critics are found to be exceptionally harsh on second albums, while fans show no evidence of this bias.

SourceUniversity of Florida·JournalPsychology of Music·TypeData/statistical analysis·DateDec 3, 2024
Apple iPhone 17 Pro

Apple iPhone 17 Pro delivers top performance and advanced cameras for field documentation, data collection, and secure research communications.

New research finds employees feel pressure to work while sick, which has been shown to cost companies billions

New research finds that employees who feel pressure to work while sick experience deviant behaviors like theft and mistreatment of coworkers. The cost of such behavior, known as 'presenteeism,' can be staggering, with annual losses estimated at up to $150 billion.

SourceUniversity of South Florida·JournalJournal of Occupational and Organizational Psychology·TypeSurvey·DateSep 13, 2024

Nudges fail to motivate vaccination

A recent study found that behavioral nudges in social media ads had limited ability to encourage COVID-19 vaccination across countries. Nudge ads with messages appealing to norms and family/ community protection performed better than placebo ads, but only in certain contexts.

SourcePNAS Nexus·JournalPNAS Nexus·DateAug 6, 2024
DJI Air 3 (RC-N2)

DJI Air 3 (RC-N2) captures 4K mapping passes and environmental surveys with dual cameras, long flight time, and omnidirectional obstacle sensing.

Elite coaches leaving home as Western countries seek sport success

A new study finds that elite coaches are migrating to Western countries due to dual imbalances between sending and receiving nations. Researchers interviewed Korean coaches who sought better coaching environments with more modernisation and athlete welfare.

SourceUniversity of Birmingham·JournalInternational Sport Coaching Journal·TypeSurvey·DateApr 15, 2024

Modesty and boastfulness – perception depends on usual performance

Research at Kobe University and University of Sussex reveals that self-presentation evaluation shifts from positive for usually poorly performing individuals to less positive around age 10. Younger children tend to view self-presenters as more competent and nice, while adults evaluate false statements more negatively.

SourceKobe University·JournalJournal of Experimental Child Psychology·TypeRandomized controlled/clinical trial·DateMar 29, 2024

Conformity hinders group performance in variable environment

A new study by Hebrew University researchers reveals that conformity impairs group performance in temporally variable settings. In contrast, lower conformity facilitates more efficient adaptability in groups, shedding light on the nuanced relationship between conformity and group outcomes.

SourceThe Hebrew University of Jerusalem·JournalHuman Nature·TypeExperimental study·DateSep 12, 2023

When the media believe that a firm is really green

A study by Anne Jacqueminet and colleagues identifies three favorable patterns for positive media coverage: congruent signalers, balancing signalers, and firms using a combination of less credible signals. Highly credible third-party signals play a complex role in media perception, delivering a single congruent message.

SourceBocconi University·JournalAcademy of Management Journal·DateMay 31, 2023
Apple Watch Series 11 (GPS, 46mm)

Apple Watch Series 11 (GPS, 46mm) tracks health metrics and safety alerts during long observing sessions, fieldwork, and remote expeditions.

Organizations must go beyond medical views on menopause to support women’s professional aspirations - study

A new study calls on organizations to adopt a 'dialectic of zest' tool to destigmatize menopause and encourage women's liberation in the workplace. The research highlights the need for a holistic approach to organizational care, considering both objective and ambitious concerns of women experiencing menopause.

SourceUniversity of Birmingham·JournalGender Work and Organization·TypeLiterature review·DateMay 23, 2023

Americans share fake news to fit in with social circles

Research finds that both conservative and liberal Americans share fake news due to a fear of exclusion from their social groups. The study suggests that pre-bunking methods and highlighting the importance of accurate news can help reduce the spread of fake news.

SourceAmerican Psychological Association·JournalJournal of Experimental Psychology·DateMar 9, 2023

Copy-cat? Youth with few friends conform to stay in a friend’s ‘good graces’

Researchers found that children with fewer friends are more susceptible to influence from partners who have more friends, promoting compatibility and reducing dissimilarity. Conformity helps preserve existing friendships by strengthening similarities and reducing potential sources of conflict.

SourceFlorida Atlantic University·JournalJournal of Youth and Adolescence·TypeData/statistical analysis·DateFeb 7, 2023

Will the airline industry ever steer away from gender conformity?

A recent study found that the airline industry maintains feminine cabin crews through strict appearance standards and grooming guidelines. Researchers discovered that female flight attendants are expected to maintain a slim body and adhere to traditional gender norms, with subtle forms of resistance occasionally employed.

SourceUniversity of Surrey·JournalAnnals of Tourism Research·TypeObservational study·DateJan 17, 2023

Who do you think you are? What does your avatar say about you?

A Trinity College Dublin study explores the intersection of identity, technology, and social dynamics in social virtual reality. Researchers found that avatars can represent intersecting characteristics, influencing users' social interactions and belonging to certain groups.

SourceTrinity College Dublin·JournalJournal of Digital Social Research·DateSep 21, 2022
Anker Laptop Power Bank 25,000mAh (Triple 100W USB-C)

Anker Laptop Power Bank 25,000mAh (Triple 100W USB-C) keeps Macs, tablets, and meters powered during extended observing runs and remote surveys.

Changing your mind based on information, or simply to conform? Brain activity differentiates between types of social influence

A study published in PLOS Biology reveals distinct brain regions associated with informational and normative social influence. The researchers found that the dorsal anterior cingulate cortex (dACC) is active when people conform to information, while normative influence is linked to stronger connections between dACC and other social pro...

SourcePLOS·JournalPLOS Biology·TypeExperimental study·DateMar 3, 2022

Rates of infectious disease linked to authoritarian attitudes and governance – study

A new study reveals a strong connection between infection rates and strains of authoritarianism in public attitudes and politics. The research found that the more infectious US cities and states had more authoritarian-leaning citizens, with correlations between higher disease rates and conservative voting patterns.

SourceUniversity of Cambridge·JournalJournal of Social and Political Psychology·TypeExperimental study·DateSep 21, 2021

What consumers mean when they say your products are authentic

A study published in the Journal of Marketing explains how consumers assess a product's authenticity, identifying six key judgments: accuracy, connectedness, integrity, legitimacy, originality, and proficiency. By understanding these factors, marketers can develop strategies to enhance consumer perceptions of authenticity.

SourceAmerican Marketing Association·JournalJournal of Marketing·DateMay 7, 2021

Changes in writing style provide clues to group identity

Researchers found that people's writing styles change when switching between identities, reflecting norms of the relevant group. The ASIA tool kit can assess group identity from writing style, showing promise for mental health studies and policy interventions.

SourceLancaster University·JournalBehavior Research Methods·DateFeb 24, 2021

Changes in writing style provide clues to group identity

A new study shows that people's writing styles reflect the norms of the social group they belong to. Researchers analyzed online forum posts from parents and feminists to demonstrate their method, finding an accuracy of 70% in detecting which group identity was active. This discovery has implications for understanding how people switch...

SourceUniversity of Exeter·JournalBehavior Research Methods·DateFeb 24, 2021
Apple MacBook Pro 14-inch (M4 Pro)

Apple MacBook Pro 14-inch (M4 Pro) powers local ML workloads, large datasets, and multi-display analysis for field and lab teams.

A dynamic genetic code based on DNA shape

A new study published in European Journal of Human Genetics reveals that the left-handed Z-DNA conformation plays a key role in regulating type I interferon responses, which are involved in fighting viruses and cancer. The study analyzes families with variants in the ADAR gene and confirms a biological function for the left-handed conf...

SourceInsideOutBio·JournalEuropean Journal of Human Genetics·DateJul 18, 2019

Nurses more likely to test for HIV when practice setting supports routine screening

A new study from Binghamton University found that nurse practitioners are more likely to conduct HIV screenings if their colleagues support routine screenings. The strongest predictor of HIV screening behavior was social normative expectations, followed by attitudinal beliefs towards routine HIV screening.

SourceBinghamton University·JournalJournal of the Association of Nurses in AIDS Care·DateJun 17, 2019
Apple AirPods Pro (2nd Generation, USB-C)

Apple AirPods Pro (2nd Generation, USB-C) provide clear calls and strong noise reduction for interviews, conferences, and noisy field environments.

Tight-knit teammates may conform to each other's behavior

A study found that athletes who feel more closely connected to their teammates are more likely to conform to their behaviors, including both positive and risky actions. The researchers suggest that teams should find ways to encourage bonding without pressuring members to engage in negative behavior.

SourcePenn State·JournalJournal of Sport and Exercise Psychology·DateAug 29, 2018

Video-based ethics program increases moral awareness, study finds

A video-based behavioral ethics curriculum called Ethics Unwrapped has been shown to increase student understanding of ethics and human behavior. The program, which uses open-access videos, improves comprehension of complex moral concepts such as conflict of interest and relativism.

SourceUniversity of Texas at Austin·DateAug 13, 2018

The genome guardian turns to the dark side: Opportunity for drug discovery against cancer?

A research group has developed a new technique to study the behavior of p53 conformers, which are prone to forming amyloid aggregates that contribute to cancer development. The approach allows researchers to observe these conformers before they aggregate, providing potential tools for understanding and blocking their formation.

SourcePublicase International·JournalJournal of Biological Chemistry·DateMay 31, 2018

What do iPhones, Halloween candy, and sushi have in common?

A study published in Journal of Retailing found that consumers seek a balance between uniqueness and conformity when making choices, as seen in iPhone memory option selections, sushi sales, and trick-or-treating candy choices, regardless of age.

SourceJournal of Retailing at New York University·JournalJournal of Retailing·DateMar 8, 2018
Garmin GPSMAP 67i with inReach

Garmin GPSMAP 67i with inReach provides rugged GNSS navigation, satellite messaging, and SOS for backcountry geology and climate field teams.

Cooperation driven by reciprocity, not conformity

A study published in Psychological Science found that people are more likely to cooperate when others reciprocate, rather than conforming to group norms. The researchers conducted three online experiments and found that participants were more cooperative when they had a cooperative partner and an uncooperative group.

SourceAssociation for Psychological Science·JournalPsychological Science·DateSep 11, 2017

Gender norms are still important for women's choice of college major

A study suggests that women's conformity to traditional feminine norms affects their choice of college majors. Women conforming more closely to these norms are less likely to pursue STEM fields or arts/humanities, while those who align with caregiving and domesticity norms are more likely to choose STEM or clinical fields.

SourceSpringer·JournalGender Issues·DateAug 17, 2017

Telling people not to 'down' drinks could make them drink more

A University of Exeter study found that warnings about peers' behavior can backfire and increase intentions to bolt. In contrast, messages emphasizing what most people do, rather than what they think others do, are effective in reducing such behavior.

SourceUniversity of Exeter·JournalAddiction Research & Theory·DateAug 16, 2017
Davis Instruments Vantage Pro2 Weather Station

Davis Instruments Vantage Pro2 Weather Station offers research-grade local weather data for networked stations, campuses, and community observatories.

Sexism may be harmful to men's mental health

A recent study published by the American Psychological Association found that men who conform strongly to traditionally masculine norms are more likely to have poorer mental health outcomes. Furthermore, these individuals are also less likely to seek psychological help, highlighting the potential harm of sexist attitudes on men's menta...

SourceAmerican Psychological Association·JournalJournal of Counseling Psychology·DateNov 21, 2016

What's in a name? For young Chinese consumers, it's about culture mixing

A new study by University of Illinois professor Carlos J. Torelli found that younger, more educated Chinese consumers tend to favor phonosemantic brand translations, which integrate both sound and meaning into a product's name. This approach signals cultural sensitivity and respect for the local culture.

SourceUniversity of Illinois at Urbana-Champaign, News Bureau·JournalJournal of Cross-Cultural Psychology·DateOct 3, 2016

Study shows standing up for beliefs in face of group opposition is worth the effort

A new study from the University at Buffalo suggests that expressing core values and beliefs can lead to a positive psychological experience, even when faced with unanimous disagreement. Participants' cardiovascular responses indicated feelings of invigoration when standing up for their individuality, rather than anxiety when conforming...

SourceUniversity at Buffalo·JournalPsychophysiology·DateAug 19, 2016

For sensation-seekers, the color red can elicit rebelliousness, study finds

A new study by University of Illinois expert Ravi Mehta found that the color red can elicit noncompliant behavior, also known as a rebellious streak, in individuals who are high on the sensation-seeking scale. This effect is due to the arousal caused by exposure to the color red, which leads to reactance and increases noncompliance.

SourceUniversity of Illinois at Urbana-Champaign, News Bureau·JournalJournal of Consumer Psychology·DateAug 17, 2016

Women ratchet themselves up the social ladder, 1 high heel at a time

Research finds that women adjust their fashion choices to fit in with wealthy groups, adopting local trends when moving to higher SES cities but ignoring them in lower SES cities. This 'trickle down conformity' is driven by a deep human urge for status and social standing.

SourceUniversity of North Carolina at Chapel Hill·JournalPLOS ONE·DateMay 4, 2016
CalDigit TS4 Thunderbolt 4 Dock

CalDigit TS4 Thunderbolt 4 Dock simplifies serious desks with 18 ports for high-speed storage, monitors, and instruments across Mac and PC setups.

Close friendships in adolescence predict health in adulthood

A new study suggests that maintaining close relationships with peers in adolescence can have long-term benefits for adult physical health. The research found that both high-quality friendships and a drive to fit in with peers were associated with lower anxiety, depressive symptoms, and improved overall health.

SourceAssociation for Psychological Science·JournalPsychological Science·DateAug 31, 2015

Ants in the lead

A team of ants uses a balance between individual direction and conformist behavior to move food towards their nest, making adjustments as needed. This cooperative behavior enables the group to optimize their movement, with well-informed individuals steering the load.

SourceWeizmann Institute of Science·JournalNature Communications·DateJul 30, 2015

Talk is cheap: New study finds words speak louder than actions

A new study published in the Journal of Personality and Social Psychology found that people are more likely to conform to others' preferences than actions. Researchers designed six experiments involving everyday activities to test this theory, revealing a pervasive tendency to adopt others' judgments as one's own.

SourceUniversity of Chicago Booth School of Business·JournalJournal of Personality and Social Psychology·DateJun 29, 2015
GQ GMC-500Plus Geiger Counter

GQ GMC-500Plus Geiger Counter logs beta, gamma, and X-ray levels for environmental monitoring, training labs, and safety demonstrations.

Society began shifting towards individualism more than a century ago

US culture shifted towards individualism over a century ago, driven by social class structure and economic changes, according to researchers at the University of Waterloo. The study found that as Americans gained education and wealth, they became more self-directed and less reliant on family ties and conformity.

SourceUniversity of Waterloo·JournalPsychological Science·DateFeb 5, 2015

People conform to the norm -- even if the norm is a computer

Researchers explored how role-playing video games influence social behavior and decision-making. It was found that people conform to computers' decisions, even in ambiguous cases, due to a tendency towards information conformity and striving for accuracy.

SourceSpringer·JournalPsychonomic Bulletin & Review·DateJan 14, 2015

Political correctness in diverse workplace fosters creativity

A study by University of California - Berkeley Haas School of Business researchers finds that political correctness in the workplace boosts creativity among mixed-sex teams by clarifying expectations and reducing sexist language. This challenges the conventional view that PC constraints stifle creative expression.

SourceUniversity of California - Berkeley Haas School of Business·JournalAdministrative Science Quarterly·DateDec 1, 2014

Don't be an outsider!

A study found that two-year-old children conform to the behavior of their peers more often than great apes. Children conformed more than half the time, while chimpanzees and orangutans stuck to their learned strategy.

SourceMax-Planck-Gesellschaft·JournalPsychological Science·DateNov 4, 2014

Toddlers copy their peers to fit in, but apes don't

Studies reveal human children as young as 2 years old conform to peer behavior to avoid social disadvantage, whereas apes prefer to stick with their own strategies. The research suggests that the motivation to fit in emerges early in humans and may be influenced by environmental factors.

SourceAssociation for Psychological Science·JournalPsychological Science·DateOct 30, 2014
Nikon Monarch 5 8x42 Binoculars

Nikon Monarch 5 8x42 Binoculars deliver bright, sharp views for wildlife surveys, eclipse chases, and quick star-field scans at dark sites.

Personal judgments are swayed by group opinion, but only for 3 days

Researchers found that people's private opinions are influenced by group norms, but this effect only lasts for three days. The study controlled for methodological issues and suggests a neurological explanation for the short-lived impact of social influence.

SourceAssociation for Psychological Science·JournalPsychological Science·DateMay 23, 2014

Fair bosses pay a price

A new study by Michigan State University found that fair bosses can be emotionally draining due to the need to monitor fairness in workplace decisions. This 'procedural justice' requires managers to suppress personal biases and maintain consistency, leading to mental fatigue.

SourceMichigan State University·JournalJournal of Applied Psychology·DateMar 24, 2014

What's so bad about feeling happy?

Research reveals that various cultures have differing attitudes towards happiness, with some valuing it as a supreme goal while others avoid it due to superstition or fear of negative consequences. The study highlights the complexities of cultural differences in happiness aversion.

SourceSpringer·JournalJournal of Happiness Studies·DateMar 17, 2014

Chimpanzees are rational, not conformists

In experiments, chimpanzees showed flexibility in their behavior when maximizing rewards, but not when conforming to a majority. The study suggests that chimpanzees prefer persevering with successful strategies over adopting the equally effective strategy of the majority.

SourceMax-Planck-Gesellschaft·JournalPLOS ONE·DateDec 13, 2013
Sony Alpha a7 IV (Body Only)

Sony Alpha a7 IV (Body Only) delivers reliable low-light performance and rugged build for astrophotography, lab documentation, and field expeditions.

Culture vultures

Researchers observed 'striking' fickleness in male monkeys when copying the behaviour of others in new groups. The study provides rare experimental proof of cultural transmission in wild primates and sheds light on the evolution of human desire to seek out local knowledge.

SourceUniversity of St. Andrews·JournalScience·DateApr 25, 2013

Human obedience: The myth of blind conformity

Classic studies on obedience and conformity have been revisited to show that people do not blindly conform but actively identify with and believe in the authority's actions. The authors' own prison experiment found that participants only acted in terms of group membership and empowered themselves to resist their assigned position.

SourcePLOS·JournalPLOS Biology·DateNov 20, 2012
Celestron NexStar 8SE Computerized Telescope

Celestron NexStar 8SE Computerized Telescope combines portable Schmidt-Cassegrain optics with GoTo pointing for outreach nights and field campaigns.