A study found that consumers rely on post-purchase actions and advertising to gauge their past experiences, often misinterpreting these cues as accurate indicators of their true feelings.
Duke University neuroscientists discovered that the brain region processing global gist of an event is more active in individuals with false memories. This finding could lead to tools for early Alzheimer's disease diagnosis and a better understanding of memory changes during aging.
A recent study by Western psychology graduate student Ben Bowles and professor Stefan Köhler found that the feeling of familiarity during recognition relies on a distinct brain mechanism. This insight sheds light on how memory is wired in the human brain, with implications for understanding memory deficits in neurology, including Alzhe...
Scientists at the University of Pennsylvania identified distinct patterns of brain activity associated with successful memory formation and retrieval. The study's findings may help neurosurgeons reduce cognitive deficits in epilepsy patients by identifying neural signatures of successful memory storage and retrieval.
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Researchers at the University of Pennsylvania have created a new form of computer memory using nanowires that can store data for 100,000 years and retrieve it up to 1,000 times faster than current technology. The device uses less power and space than existing memory technologies.
A study published in PLoS Computational Biology found that the number of memories stored in the brain is limited by the number of connections between neurons, not the number of neurons. This means that a typical human brain can store at most about 500 memories, regardless of its size.
A study suggests that people tend to remember bad times more vividly than good times. This phenomenon is linked to increased activity in emotion-processing regions of the brain. The findings have implications for understanding autobiographical memory, eyewitness testimony, and posttraumatic stress disorder.
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A new study reveals that cats can remember having stepped over an obstacle for at least ten minutes, but only if their forelegs have done so. In contrast, visual memories of the obstacle proved fleeting. This finding suggests that cats' working memories may be longer than previously thought.
A study reveals that monkeys learn through active engagement, mirroring human learning strategies. By generating answers themselves from memory, monkeys outperformed passive training with hints in long-term retention. This finding supports the importance of active learning in both humans and animals.
A study found that children's reports of long-ago events can be accurate and reliable, contradicting previous notions that memories fade with time. The researchers suggest that timing of interviews rather than delay is crucial in assessing accuracy, particularly in cases of child abuse.
A new University of Colorado at Boulder study shows people can suppress emotional memories through practice, which could lead to new therapies for conditions like post-traumatic stress disorder and depression. The study found two mechanisms in the prefrontal region of the brain are involved in memory suppression.
A team of UO researchers found that human memory has a four-item limit, varying from person to person, with high IQ individuals able to think about more things at once. The study contradicts the assumption that those who can remember more items have clearer memories.
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A new study found that blind people have superior serial memory skills, particularly in remembering items in the correct order. This advantage is thought to result from the constant use of serial-memory strategies in everyday life. Researchers plan to further investigate the underlying mental processes responsible for this phenomenon.
A recent study published in Psychological Science found that spontaneously recovered memories of childhood sexual abuse are corroborated about 37% of the time, similar to continuous memories. In contrast, memories recovered in therapy were never verified. These findings suggest that therapy can lead to suggestion and distortion of memo...
Research found that sleep strengthens memory by protecting and consolidating information, leading to improved recall rates compared to wakefulness without interference. Sleep also helped individuals handle competing information more effectively.
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A UCLA/University of Toronto team has discovered a protein called CREB controls neuron participation in memory formation, suggesting a new approach for preserving memory in people with Alzheimer's or brain injury. The study found that high levels of CREB lead to more likely storage of memories.
French CNRS scientists have shown that a traumatic memory can be wiped out using a drug, while other associated recollections remain intact. This result could lead to the development of treatments for post-traumatic stress disorders.
A new study suggests that shopping lists promote impulsive decisions, as recalling available options consumes mental energy. Consumers tend to opt for lower-priced items when memory-based decisions are involved, whereas higher-priced goods with perceived quality are chosen when options are in sight.
A novel Brandeis University study confirms that sight and sound use similar neural mechanisms for encoding and retrieving short-term memories from both senses. The study found that the errors made in memory for sounds are the same types of errors made in memory for sight, suggesting a common brain process.
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A group setting exposes individuals to brand information, making them forget competitors and their own preferences. The study found a stronger effect on familiar brands, where the exposure to other group members' mentions amplifies the disruption.
Patients with hippocampal damage experience severe impairments in imagining new experiences and planning for the future. They struggle to visualize complex scenarios, instead seeing fragmented images. Researchers suggest a common brain mechanism underlying memory recall and imaginative thinking may be affected.
A team of researchers investigated the molecular basis of memory in living mice, identifying a critical molecule involved in learning. The study revealed that long-term potentiation (LTP) and learning share a common molecular basis, with the TrkB receptor playing a central role.
A study using fMRI reveals a significant overlap between brain regions used for remembering the past and envisioning the future, suggesting a strong connection between these cognitive processes. The findings provide new insights into how our minds prepare for challenges by relying on vivid recollections of past experiences.
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A study by Ann Schlosser found that virtual experiences can improve true memories but also cause people to imagine features and functions that don't exist. This can lead to false positives, where individuals believe a product has attributes it doesn't actually have.
Researchers at NYU found that individuals closer to the World Trade Center on 9/11 recalled events with greater vividness and confidence. The study suggests that proximity to the site enhanced personal involvement, which in turn activated neural mechanisms involved in emotional modulation of memory.
A new study by Ann E. Schlosser found that virtual experiences improved people's memories of a camera's functions, but also increased false positives and created vivid internally-generated recollections.
A new study found that rote learning can improve memory in seniors after an intensive period of memorization followed by a six-week rest. The volunteers exhibited improved memory performance, correlated with metabolic changes in the brain.
The hippocampus predicts future events by recalling associated memories and comparing past experiences to present ones. Damage to the hippocampus affects sequence memory and navigation abilities.
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Scientists found that a particular part of the brain, called the intra-parietal sulcus, is activated to bind together details of an event when it occurs, allowing for more detailed memories. This region is responsible for integrating contextual details and central aspects of the event.
Scientists found that higher levels of acetylcholine during learning correlate with more detailed memories. The discovery could have implications for treating memory-related disorders.
Researchers re-examine the nature of amnesia, questioning whether it's a defect in memory storage or recovery. They propose novel experimental approaches to evaluate the neurobiological basis of memory impairment, building on existing studies of amnesia.
Researchers at UT Southwestern Medical Center discovered that a natural stress hormone corticosterone can decrease the fearful response associated with reliving traumatic memories in mice. The study showed that this hormone enhances new memories competing with fearful memories, thereby decreasing their negative emotional significance.
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A study by UCLA psychologists found that multi-tasking impairs the ability to learn new information, especially in tasks requiring attention and declarative memory. The researchers used fMRI to examine brain activity and found that multi-tasking disrupts the hippocampus, a critical region for learning and memory.
Researchers studied participants under the influence of midazolam and a saline placebo to understand memory formation. They found that recollection was impaired by midazolam, while familiarity remained unaffected.
Researchers have discovered that sleep improves memory consolidation by strengthening recently learned word pairs and making them more resistant to interference. The study found that sleep benefits declarative memory, a type of memory linked to the brain's hippocampus, particularly when faced with competing information.
Researchers from the University of Georgia have found that laboratory rats possess detailed representations of remembered events, suggesting they may also have episodic-like memory. This discovery could lead to new insights into how humans with Alzheimer's or amnesia lose their memory.
Researchers found that people who use memorization techniques to shorten the number of syllables in prices have better recall. Consumers also store information both verbally and visually, leading to better recall of unusual looking prices.
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A new study offers insights into the role of the hippocampus in forming and recalling memories, particularly for working memory. The researchers found that the hippocampus plays a crucial role in connecting related pieces of information, but not necessarily in long-term memory.
The study highlights that self-defining memories are emotionally complex and significant to individuals. Researcher Wendy-Jo Wood found that people tend to downplay negative events while emphasizing positive ones, which contributes to a more optimistic view of their experiences.
A study published in Memory & Cognition found that morally blaming a person can distort memory for the severity of their crime or misbehavior. This distortion can have significant implications for eyewitness testimonies and judgments of guilt, putting perpetrators at greater risk.
A team of researchers from UCI has identified a new form of superior memory syndrome, hyperthymestic syndrome, in a 40-year-old woman known as AJ. The study found that AJ's memory is instant and deeply personal, related to her own life or to other events that were of interest to her.
A new study at Brandeis University found that middle-aged and older adults who believe they can control their memory performance do so better. The study used mnemonic strategies to enhance memory performance in adults aged 21-83.
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Neural activity prior to an event can predict whether it will be remembered, according to a new study by UCI neuroscientist Michael Rugg. The study found distinct neural patterns that indicate whether words would be recalled in a later test.
Researchers at University College London discovered that brain activity before an event is linked to memory recall. The study used EEG scans to show that preparing the brain for a task can enhance long-term memory, and that this preparation can be done by being 'in the right frame of mind' and staying alert between cues.
A study by University of Rochester Medical Center researchers found no evidence of strictly memory problems in middle-aged women, but a correlation between forgetfulness and learning difficulties. The team suggests that stress, anxiety, and mood distress may contribute to perceived memory issues.
New research suggests that the hippocampus plays a crucial role in recognizing familiar and recalling specific details, contradicting recent findings. The study used six memory-impaired patients with localized hippocampal damage to test verbal recognition memory, finding that recognition accuracy was identical between groups.
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Researchers at the University of Leeds have developed a new framework to study chronic deja vu, a condition where people experience a strong sense of familiarity for new experiences. The Cognitive Feelings Framework (CFF) uses subjective reports and neuro-imaging to better understand everyday sensations like deja vu.
A study by cognitive psychologists Helga Noice and Tony Noice found that actors acquire lines quickly by focusing on the character's intention, rather than just memorizing the words. This 'active experiencing' principle is effective not only for actors but also for improving memory and cognition in older adults.
Activation of protein kinase A (PKA) solidifies fear memory in the brain, according to Yale researchers. The study found that selective PKA activation enhances reconsolidation and strengthens previously established fearful memories.
A study by Sean Polyn and colleagues used fMRI to track brain activity during memory retrieval, finding the 'bootstrapping' effect where recalling a part of a memory triggers associated memories. This technique could help treat brain disorders like Alzheimer's disease and guide creation of more self-sufficient artificial neural networks.
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Researchers developed a new method to study mental time travel by analyzing brain scanning data. They showed participants images and then asked them to recall what they had seen, using computerized pattern-recognition program to track brain activity patterns. The results suggest that memory retrieval is a form of mental time travel.
A memory trace is formed in a pair of neurons called the dorsal pair medial neurons, but only 30 minutes after the fact and through the mediation of a gene called amnesiac. The change can last about two hours, challenging the common-held precept that memories are stored in the same place.
A new treatment approach blocks memory for places associated with cocaine use by inactivating the ERK protein, suggesting a potential strategy for developing addiction therapies. The research provides novel insights into brain mechanisms underlying relapse and shows long-lasting effects.
A new study by UCI neurobiologists suggests that the brain uses a unique coding system to store memories. When this code is used, information is stored in more brain cells, resulting in stronger memories. However, if the code is not used, memories may be weaker due to fewer neurons involved.
The study reveals that a decrease in medial temporal lobe activity tracks the level of perceived memory strength for faces. Graded reductions in cortical responses support graded perceptions of item familiarity, allowing organisms to discriminate between novel and familiar items.
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The human brain employs complex responses for recollection, making it challenging to optimize advertising effectiveness. Research suggests that varying spacing repetitions can strengthen memory traces and improve recall.
A new study from Washington University in St. Louis shows that people with schizophrenia can remember things just as well as healthy subjects with proper cues and memory aids. The research suggests a new way to understand the cognitive problems underlying schizophrenia, offering hope for more effective cognitive rehabilitation programs.
Studies of brain-damaged patients reveal that remote autobiographical memories can be preserved even with limited damage to the medial temporal lobe. The researchers found that the ability to recall and experience these memories is more closely tied to neocortical areas than previously thought.
A new study finds that verbal cues, such as labeling color and location, help children remember visual patterns more accurately and longer. Children with Williams syndrome also benefit from specific verbal cues, suggesting potential new techniques for learning.
A new study found that adults performed better remembering pictures of imaginary animals than real cats. The researchers suggest that some types of memory may be enhanced when people approach a subject with a child-like sense of naïveté. The ability to categorize can lead to problems such as stereotypes and ignoring individual details.
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