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Visuals increase attention; now science explains why

Researchers at UT Health San Antonio discovered that norepinephrine release in the visual cortex is tied to processing of imagery and cells' activation. This local regulation enhances sensory-specific attention and may represent a mechanism to enhance focus.

SourceUniversity of Texas Health Science Center at San Antonio·JournalScience Advances·TypeExperimental study·DateDec 17, 2021

To better understand speech, focus on who is talking

Researchers from Harvard University and Carnegie Mellon University found that matching the locations of faces with speech sounds significantly improves understanding of speech, especially in noisy areas. Spatial alignment is more important when background noise is louder.

SourceAmerican Institute of Physics·JournalThe Journal of the Acoustical Society of America·DateOct 26, 2021

Online product displays can shape your buying behavior

Research by UC San Diego professor Uma R. Karmarkar found that display items from the same category as the target product enhance purchase chances, while mismatched products decrease them. This study used eye-tracking technology to examine how different types of displays influenced visual attention.

SourceUniversity of California - San Diego·JournalFrontiers in Neuroscience·TypeObservational study·DateAug 19, 2021
Apple MacBook Pro 14-inch (M4 Pro)

Apple MacBook Pro 14-inch (M4 Pro) powers local ML workloads, large datasets, and multi-display analysis for field and lab teams.

2.5 grammes of pure cocoa found to improve visual acuity in daylight

Research by Universidad Complutense de Madrid found that consuming 2.5g of pure cocoa powder enhances photopic visual acuity in healthy adults during daylight conditions. The flavanols and theobromine in cocoa stimulate the central nervous system, improving attention.

SourceUniversidad Complutense de Madrid·JournalJournal of Functional Foods·DateJun 23, 2021

Experiment shows how our visual system avoids overloading

Scientists conducted an experiment to study the capability of the visual system to automatically categorize objects. They found that the brain reacts differently to standard and deviant stimuli, indicating automatic sensory discrimination. The study contradicts the assumption that the visual system only categorizes by simple features.

SourceNational Research University Higher School of Economics·JournalScientific Reports·DateFeb 9, 2021

Eyebuy: Sweeping glances can cost you money

Researchers found that customers who were shown product images on a display before shopping walked significantly more miles in the store and made double the number of unplanned purchases. A simple tip is to avoid wandering glances with the support of a shopping list.

SourceUniversity of Innsbruck·JournalJournal of Consumer Research·DateDec 8, 2020
Rigol DP832 Triple-Output Bench Power Supply

Rigol DP832 Triple-Output Bench Power Supply powers sensors, microcontrollers, and test circuits with programmable rails and stable outputs.

How mobile apps grab our attention

Researchers at Aalto University conducted the first empirical study on mobile app design, finding that larger and brighter elements don't catch users' eyes. Instead, text elements and specific locations like the top-left corner tend to draw attention.

SourceAalto University·DateOct 6, 2020

Video games improve the visual attention of expert players

Research reveals that long-term experience of gaming improves cognitive development, particularly in allocating brain resources to individual visual stimuli. Expert players outperform beginners in tasks requiring rapid processing and attentional control.

SourceFrontiers·JournalFrontiers in Human Neuroscience·DateApr 10, 2020

Controlling attention with brain waves

Researchers found that suppressing alpha waves in one hemisphere of the parietal cortex improves attention to objects on the opposite side of the visual field. Neurofeedback training increased contrast perception, suggesting a causal relationship between alpha wave control and attention enhancement.

SourceMassachusetts Institute of Technology·JournalNeuron·DateDec 4, 2019
Anker Laptop Power Bank 25,000mAh (Triple 100W USB-C)

Anker Laptop Power Bank 25,000mAh (Triple 100W USB-C) keeps Macs, tablets, and meters powered during extended observing runs and remote surveys.

Paying attention as the eyes move

Researchers found that the primate brain quickly and efficiently shifts attention with each eye movement in a well-synchronized manner. This synchronization allows for optimal processing of relevant stimuli across saccades. The study's findings have implications for understanding disorders like schizophrenia and visual neglect.

SourceDeutsches Primatenzentrum (DPZ)/German Primate Center·JournalNature Communications·DateMar 6, 2018

Action video games to fight dyslexia

Researchers found that action games enhance visual and reading attention in players, potentially aiding those with dyslexia. The study suggests that specific components of action games can be used to create new software to combat the disorder.

SourceSpanish Foundation for Science and Technology·JournalScientific Reports·DateDec 14, 2017
Sky-Watcher EQ6-R Pro Equatorial Mount

Sky-Watcher EQ6-R Pro Equatorial Mount provides precise tracking capacity for deep-sky imaging rigs during long astrophotography sessions.

Farsighted children struggle with attention, study finds

A new study by Ohio State University finds that moderately farsighted preschoolers have poorer scores on attention-related tests. The research suggests that uncorrected vision problems in young children can lead to deficits in learning and literacy.

SourceOhio State University·JournalOptometry and Vision Science·DateOct 9, 2017

Visual attention drawn to meaning, not what stands out

Researchers overturn widely-held idea that visual attention is guided by saliency, instead finding meaning plays a key role. A new map of meaning in images reveals areas with higher meaning attract more attention than those with high contrast or brightness.

SourceUniversity of California - Davis·JournalNature Human Behaviour·DateSep 25, 2017

Brain training video games help low-vision kids see better

A new study found that children with poor vision show vast improvement in their peripheral vision after eight hours of training via kid-friendly video games. The game trains players to pay attention to the entire visual field, not just where their vision is most impaired, resulting in up to 50% improvement in visual perception tasks.

SourceUniversity of Rochester·JournalScientific Reports·DateNov 30, 2016

How visual attention selects important information

Researchers at Tohoku University found that visual attention has multiple functions and stages, including early visual processing and selective extraction of information. The study proposes a model of spatial attention that can predict different attention effects for various visual processes, which is useful for complex tasks like driv...

SourceTohoku University·JournalScientific Reports·DateNov 14, 2016

New scrolling technique accelerates skim reading

Researchers at Aalto University have developed a new scrolling technique called Spotlights, which uses the spotlight metaphor of human visual attention. This technique significantly speeds up browsing of long texts by 60%, reduces time spent locating desired locations, and increases the probability of noticing points of interest.

SourceAalto University·DateMar 29, 2016
SAMSUNG T9 Portable SSD 2TB

SAMSUNG T9 Portable SSD 2TB transfers large imagery and model outputs quickly between field laptops, lab workstations, and secure archives.

Paying attention to words not just images leads to better image captions

A University of Rochester team has developed a system that outperforms other approaches to creating computer-generated image captions by considering the meaning and context of words, not just images. The winning approach combines top-down and bottom-up methods to create more accurate and coherent captions.

SourceUniversity of Rochester·DateMar 17, 2016

In today's advertising environment, cleverness can backfire

Research from the University of Maryland and Tilburg University suggests that simpler, upfront ads perform better than complex ads, regardless of exposure duration. The study found that viewers actively try to avoid online ads due to their complexity, but shorter exposures can have different effects on ad ratings.

SourceUniversity of Maryland·JournalJournal of Marketing Research·DateMar 14, 2016

Why focusing on a visual task will make us deaf to our surroundings

A new UCL study found that concentrating attention on a visual task significantly reduces brain response to sound and increases failures to detect audible sounds. This phenomenon, known as inattentional deafness, has serious implications for everyday life and tasks requiring focus, such as operating theatres or driving.

SourceUniversity College London·DateDec 8, 2015

Digital messages on vehicle windshields make driving less safe

A University of Toronto study found that augmented-reality displays on windshields can reduce driving accuracy and increase the risk of accidents. Drivers must divide their attention between road conditions and digital warnings, leading to slower reaction times and missed warnings.

SourceUniversity of Toronto·JournalPLOS ONE·DateJun 25, 2015

Human brains 'hard-wired' to link what we see with what we do

Researchers discovered a specialized mechanism for spatial self-awareness that combines visual cues with body motion, triggering reactions before the conscious brain processes them. This 'visuomotor binding' mechanism is less prone to distractions and may be linked to schizophrenia symptoms and difficulties with prosthetic limbs.

SourceUniversity College London·JournalCurrent Biology·DateMar 13, 2014
Apple iPad Pro 11-inch (M4)

Apple iPad Pro 11-inch (M4) runs demanding GIS, imaging, and annotation workflows on the go for surveys, briefings, and lab notebooks.

University of Toronto research warns against Wi-Fi in cars

A study by Professor Ian Spence found that drivers are distracted even when using voice-operated devices, increasing the risk of accidents. The researcher's study suggests that safety should be a top concern for internet access in vehicles.

SourceUniversity of Toronto·JournalApplied Cognitive Psychology·DateOct 16, 2013

How visual attention affects the brain

Researchers at the University of California, Davis have made a groundbreaking discovery on how visual attention affects brain activity. By measuring signaling through single nerve connections in monkeys, they found that attention increases efficiency and boosts signal strength.

SourceUniversity of California - Davis·JournalNature·DateJun 26, 2013
Creality K1 Max 3D Printer

Creality K1 Max 3D Printer rapidly prototypes brackets, adapters, and fixtures for instruments and classroom demonstrations at large build volume.

Action video games boost reading skills

Dyslexic children who played action video games for nine sessions showed significant improvements in reading speed and accuracy compared to non-action gamers. The study's findings suggest that visual attention deficits are at the root of dyslexia and that action video games can enhance visual attention, leading to better reading skills.

SourceCell Press·JournalCurrent Biology·DateFeb 28, 2013

Value or attention: Why do consumers prefer familiar products?

A study found that consumers are more likely to buy a product they previously focused on, while ignoring a product decreases its purchasing chances. Companies can exploit this by drawing attention through advertising or packaging to gain long-term advantages.

SourceUniversity of Chicago Press Journals·JournalJournal of Consumer Research·DateDec 11, 2012

Closer look at consumers' gazes

A study by Concordia University researchers found that consumers' gazes naturally draw towards centrally placed products. This subconscious visual focus influences purchasing decisions. By understanding these unconscious habits, shoppers can make more informed choices and train themselves to thoroughly scan product displays.

SourceConcordia University·JournalJournal of Consumer Research·DateDec 6, 2012
Sony Alpha a7 IV (Body Only)

Sony Alpha a7 IV (Body Only) delivers reliable low-light performance and rugged build for astrophotography, lab documentation, and field expeditions.

Study shows why some types of multitasking are more dangerous than others

Researchers found that people perform worse when trying to do two visual tasks at once, yet rate their performance higher. Eye-tracking technology showed that people's gaze moved around more and spent less time fixated on any one task. The study suggests teaching media literacy to young people before they start driving.

SourceOhio State University·JournalComputers in Human Behavior·DateJul 23, 2012

Action videogames change brains

Researchers at the University of Toronto found that playing action videogames for 10 hours improves visual attention and changes brain activity. The study used EEG recordings to detect differences in brain waves before and after gameplay.

SourceUniversity of Toronto·JournalJournal of Cognitive Neuroscience·DateApr 26, 2012

Tackling dyslexia before kids learn to read

Researchers found a causal connection between early problems with visual attention and later dyslexia diagnoses. Visual attention deficits were more predictive of reading disorders than language abilities at the prereading stage.

SourceCell Press·JournalCurrent Biology·DateApr 5, 2012
Apple iPhone 17 Pro

Apple iPhone 17 Pro delivers top performance and advanced cameras for field documentation, data collection, and secure research communications.

How do we split our attention?

A new study published in Neuron found that the brain can split attention into multiple 'spotlights' when focusing on two or more objects. This challenges traditional views on multitasking and suggests a more efficient way of processing information.

SourceMcGill University·JournalNeuron·DateDec 21, 2011

Optical illusion reveals reflexes in the brain

Researchers at Queen Mary University of London found that an optical illusion captures attention more strongly than other visual tests due to reflexive brain processing. The study suggests that the brain rapidly processes visual clues to guide where eyes look, influencing what we see.

SourceQueen Mary University of London·JournalJournal of Vision·DateDec 7, 2011

Attention and awareness uncoupled

A recent study using functional magnetic resonance imaging has found that attention, rather than awareness, modulates the activity in the primary visual cortex. This suggests that these two mental processes may be dissociated and affect nerve cells differently. The findings have implications for philosophy and psychology.

SourceMax-Planck-Gesellschaft·JournalScience·DateNov 10, 2011
CalDigit TS4 Thunderbolt 4 Dock

CalDigit TS4 Thunderbolt 4 Dock simplifies serious desks with 18 ports for high-speed storage, monitors, and instruments across Mac and PC setups.

People who are angry pay more attention to rewards than threats

A new study found that angry individuals pay more attention to rewarding images than threatening ones. This suggests that anger is associated with a motivation to approach rewards, rather than avoid threats. The research highlights the importance of understanding how emotions influence visual attention and behavior.

SourceAssociation for Psychological Science·JournalPsychological Science·DateAug 11, 2010

Meditation helps increase attention span

A study found that intensive meditation training improves perceptual discrimination and sustained attention, leading to better task performance over time. The benefits persisted even after five months, particularly for those who continued to meditate daily.

SourceAssociation for Psychological Science·JournalPsychological Science·DateJul 14, 2010

Timing is (almost) everything

Researchers at the University of Washington found that memory for visual scenes is not determined by attention level or scene content, but rather by when the scene is presented. This suggests a brain mechanism that automatically encodes certain visual features into memory at behaviorally relevant points in time.

SourcePLOS·JournalPLOS Biology·DateMar 15, 2010
GQ GMC-500Plus Geiger Counter

GQ GMC-500Plus Geiger Counter logs beta, gamma, and X-ray levels for environmental monitoring, training labs, and safety demonstrations.

Length of time in institutional care may influence children's learning

A new study published in Child Development found that children who spend more time in institutional care perform worse on tests of visual memory and attention, but make significant cognitive advances once adopted. Early deprivation can have lasting impacts on brain development.

SourceSociety for Research in Child Development·JournalChild Development·DateFeb 5, 2010

Rising above the din

Studies at the Salk Institute found that attention reduces background activity, increasing neural signal fidelity by a factor of up to four times. This reduction in noise accounts for approximately 80% of the improvement in perceptual discrimination when focusing on sensory stimuli.

SourceSalk Institute·JournalNeuron·DateSep 23, 2009
Celestron NexStar 8SE Computerized Telescope

Celestron NexStar 8SE Computerized Telescope combines portable Schmidt-Cassegrain optics with GoTo pointing for outreach nights and field campaigns.

Visual learning study challenges common belief on attention

Researchers at the University of Texas Health Science Center at Houston conducted a visual learning study that found viewers can learn about objects in their field of vision without paying attention. This challenges the common belief that attention is necessary for learning from visual stimuli. The study's findings suggest that ignorin...

SourceUniversity of Texas Health Science Center at Houston·JournalCurrent Biology·DateMar 25, 2009

Hands-free cell phone conversations add 5 m to drivers' braking distances

Research by University of Warwick reveals that hands-free cell phone conversations impair drivers' visual attention, increasing braking distances and errors. The study found that even passive listening to a conversation has a significant negative impact on driving performance.

SourceUniversity of Warwick·JournalPsychonomic Bulletin & Review·DateDec 3, 2008

Robo-lizards help prove long-standing signaling theory

Researchers using robotic lizards in Puerto Rico's forests showed that animals can use visual displays to grab their neighbors' attention before initiating more information-rich performances. Pushups and rapid dewlap extensions prompted neighboring lizards to orient themselves more quickly, confirming a nearly 30-year-old hypothesis.

SourceUniversity of California - Davis·JournalProceedings of the National Academy of Sciences·DateNov 24, 2008

Measuring the auditory dynamics of selective attention

The study found that recall of spoken digits was best when they came from the same loudspeaker, but degraded when switching attention to a new location. Sustaining attention to one continuous auditory stream led to refinements in selective attention over time.

SourceBoston University·JournalProceedings of the National Academy of Sciences·DateAug 21, 2008
DJI Air 3 (RC-N2)

DJI Air 3 (RC-N2) captures 4K mapping passes and environmental surveys with dual cameras, long flight time, and omnidirectional obstacle sensing.

Attention grabbers snatch lion's share of visual memory

Researchers have shown that our visual working memory can be shared out across the whole image, with more memory allocated for objects of interest and less for background detail. This means that we don't just remember every detail, but focus on the broad gist and specific details.

SourceWellcome Trust·JournalScience·DateAug 7, 2008

From the corner of the eye: Paying attention to attention

Researchers distinguish between two classes of brain cells with distinct roles in visual attention and highlight mechanisms by which they mediate attention. They found that neurons respond more strongly when attention is directed to the stimulus in their receptive fields, with narrow-spiking cells firing more frequently under attention.

SourceSalk Institute·JournalNeuron·DateJul 5, 2007
Fluke 87V Industrial Digital Multimeter

Fluke 87V Industrial Digital Multimeter is a trusted meter for precise measurements during instrument integration, repairs, and field diagnostics.

For sleep-deprived memory loss, look to the visual system

Researchers found that sleep-deprived individuals can only process a small number of objects at a time, leading to memory decline. The brain's visual areas are also impaired, making it difficult to focus attention.

SourceDuke University Medical Center·JournalProceedings of the National Academy of Sciences·DateMay 22, 2007

Erotic images prove useful in coaxing out unconscious brain activity

Researchers at the University of Minnesota discovered that erotic images can trigger unconscious brain responses in individuals based on their gender and sexual orientation. The study found that even when subjects were unaware of the images, they shifted their visual attention accordingly. The results suggest that the brain processes v...

SourceUniversity of Minnesota·JournalProceedings of the National Academy of Sciences·DateOct 25, 2006
Kestrel 3000 Pocket Weather Meter

Kestrel 3000 Pocket Weather Meter measures wind, temperature, and humidity in real time for site assessments, aviation checks, and safety briefings.