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Experiment shows how our visual system avoids overloading

Scientists conducted an experiment to study the capability of the visual system to automatically categorize objects. They found that the brain reacts differently to standard and deviant stimuli, indicating automatic sensory discrimination. The study contradicts the assumption that the visual system only categorizes by simple features.

Eyebuy: Sweeping glances can cost you money

Researchers found that customers who were shown product images on a display before shopping walked significantly more miles in the store and made double the number of unplanned purchases. A simple tip is to avoid wandering glances with the support of a shopping list.

SourceUniversity of Innsbruck·JournalJournal of Consumer Research·DateDec 8, 2020

How mobile apps grab our attention

Researchers at Aalto University conducted the first empirical study on mobile app design, finding that larger and brighter elements don't catch users' eyes. Instead, text elements and specific locations like the top-left corner tend to draw attention.

How visual attention selects important information

Researchers at Tohoku University found that visual attention has multiple functions and stages, including early visual processing and selective extraction of information. The study proposes a model of spatial attention that can predict different attention effects for various visual processes, which is useful for complex tasks like driv...

SourceTohoku University·JournalScientific Reports·DateNov 14, 2016

New scrolling technique accelerates skim reading

Researchers at Aalto University have developed a new scrolling technique called Spotlights, which uses the spotlight metaphor of human visual attention. This technique significantly speeds up browsing of long texts by 60%, reduces time spent locating desired locations, and increases the probability of noticing points of interest.

Action video games boost reading skills

Dyslexic children who played action video games for nine sessions showed significant improvements in reading speed and accuracy compared to non-action gamers. The study's findings suggest that visual attention deficits are at the root of dyslexia and that action video games can enhance visual attention, leading to better reading skills.

SourceCell Press·JournalCurrent Biology·DateFeb 28, 2013

Closer look at consumers' gazes

A study by Concordia University researchers found that consumers' gazes naturally draw towards centrally placed products. This subconscious visual focus influences purchasing decisions. By understanding these unconscious habits, shoppers can make more informed choices and train themselves to thoroughly scan product displays.

SourceConcordia University·JournalJournal of Consumer Research·DateDec 6, 2012

Action videogames change brains

Researchers at the University of Toronto found that playing action videogames for 10 hours improves visual attention and changes brain activity. The study used EEG recordings to detect differences in brain waves before and after gameplay.

SourceUniversity of Toronto·JournalJournal of Cognitive Neuroscience·DateApr 26, 2012

Tackling dyslexia before kids learn to read

Researchers found a causal connection between early problems with visual attention and later dyslexia diagnoses. Visual attention deficits were more predictive of reading disorders than language abilities at the prereading stage.

SourceCell Press·JournalCurrent Biology·DateApr 5, 2012

How do we split our attention?

A new study published in Neuron found that the brain can split attention into multiple 'spotlights' when focusing on two or more objects. This challenges traditional views on multitasking and suggests a more efficient way of processing information.

SourceMcGill University·JournalNeuron·DateDec 21, 2011

Attention and awareness uncoupled

A recent study using functional magnetic resonance imaging has found that attention, rather than awareness, modulates the activity in the primary visual cortex. This suggests that these two mental processes may be dissociated and affect nerve cells differently. The findings have implications for philosophy and psychology.

SourceMax-Planck-Gesellschaft·JournalScience·DateNov 10, 2011

Timing is (almost) everything

Researchers at the University of Washington found that memory for visual scenes is not determined by attention level or scene content, but rather by when the scene is presented. This suggests a brain mechanism that automatically encodes certain visual features into memory at behaviorally relevant points in time.

SourcePLOS·JournalPLOS Biology·DateMar 15, 2010

Rising above the din

Studies at the Salk Institute found that attention reduces background activity, increasing neural signal fidelity by a factor of up to four times. This reduction in noise accounts for approximately 80% of the improvement in perceptual discrimination when focusing on sensory stimuli.

SourceSalk Institute·JournalNeuron·DateSep 23, 2009

Visual learning study challenges common belief on attention

Researchers at the University of Texas Health Science Center at Houston conducted a visual learning study that found viewers can learn about objects in their field of vision without paying attention. This challenges the common belief that attention is necessary for learning from visual stimuli. The study's findings suggest that ignorin...

Robo-lizards help prove long-standing signaling theory

Researchers using robotic lizards in Puerto Rico's forests showed that animals can use visual displays to grab their neighbors' attention before initiating more information-rich performances. Pushups and rapid dewlap extensions prompted neighboring lizards to orient themselves more quickly, confirming a nearly 30-year-old hypothesis.

SourceUniversity of California - Davis·JournalProceedings of the National Academy of Sciences·DateNov 24, 2008

From the corner of the eye: Paying attention to attention

Researchers distinguish between two classes of brain cells with distinct roles in visual attention and highlight mechanisms by which they mediate attention. They found that neurons respond more strongly when attention is directed to the stimulus in their receptive fields, with narrow-spiking cells firing more frequently under attention.

SourceSalk Institute·JournalNeuron·DateJul 5, 2007

Erotic images prove useful in coaxing out unconscious brain activity

Researchers at the University of Minnesota discovered that erotic images can trigger unconscious brain responses in individuals based on their gender and sexual orientation. The study found that even when subjects were unaware of the images, they shifted their visual attention accordingly. The results suggest that the brain processes v...

SourceUniversity of Minnesota·JournalProceedings of the National Academy of Sciences·DateOct 25, 2006