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GQ GMC-500Plus Geiger Counter

GQ GMC-500Plus Geiger Counter logs beta, gamma, and X-ray levels for environmental monitoring, training labs, and safety demonstrations.

Apple iPhone 17 Pro

Apple iPhone 17 Pro delivers top performance and advanced cameras for field documentation, data collection, and secure research communications.

Pamplin professor explores psychology of welfare politics

A recent study by Virginia Tech's Shreyans Goenka explores the psychology behind conservative reluctance to accept federal welfare programs. The research shows that conservatives are less likely than liberals to enroll in welfare programs without a work requirement policy, but can be encouraged through targeted marketing messaging.

Machine learning can be fair and accurate

A recent study published in Nature Machine Intelligence challenges the long-held assumption that accuracy and fairness are mutually exclusive in machine learning. Researchers found that optimizing models for accuracy does not necessarily compromise fairness, particularly when adjustments are made to data, labels, and scoring systems.

GoPro HERO13 Black

GoPro HERO13 Black records stabilized 5.3K video for instrument deployments, field notes, and outreach, even in harsh weather and underwater conditions.

Using Disney movies to help with child development

Researchers found that Disney films combine entertainment with life lessons about love, friendship, and social values. The study suggests using Disney movies as tools for parents to improve communication with children about difficult topics, such as death, loss, and acceptance of differences.

New algorithmic approach predicts strong leaders

A new algorithmic approach predicts strong leaders by analyzing shared traits and attributes associated with effective leadership. The study identifies liberators and explorers as the most effective leaders, while media celebrities are seen as lacking in leadership qualities.

Creality K1 Max 3D Printer

Creality K1 Max 3D Printer rapidly prototypes brackets, adapters, and fixtures for instruments and classroom demonstrations at large build volume.

Using social values for profit cheapens them, a new study cautions

A new study from the University of Toronto's Rotman School of Management finds that using social values primarily for self-interested purposes like profit or reputation can diminish their special status. The research cautions that even subtle normalization of such uses can lead to erosion of people's commitment to these values.

SAMSUNG T9 Portable SSD 2TB

SAMSUNG T9 Portable SSD 2TB transfers large imagery and model outputs quickly between field laptops, lab workstations, and secure archives.

Autism theory 25 years in the making

A theoretical model describes the cause of autism as a combination of socially valued traits and co-occurring disabilities, accounting for most cases. The BAPCO-DMAP theory explains how positive traits of autism interact with development and disabilities.

Hot-button words trigger conservatives and liberals differently

A study published in the Proceedings of the National Academy of Sciences found that liberals and conservatives exhibit distinct brain responses when exposed to the same political content, particularly when it involves words related to morality, emotions, and threat. The researchers discovered that neural polarization is driven by highe...

Rigol DP832 Triple-Output Bench Power Supply

Rigol DP832 Triple-Output Bench Power Supply powers sensors, microcontrollers, and test circuits with programmable rails and stable outputs.

Fake news feels less immoral to share when we've seen it before

Repeated exposure to fake news can make it seem more acceptable to share, even if individuals know it's false. In a series of experiments involving over 2,500 participants, researchers found that people rate fake headlines as less unethical to publish and share when seen multiple times.

Hunter-gatherers agree on what is moral, but not who is moral

Researchers found that Hadza hunter-gatherers in Tanzania agree on the importance of generosity and hard work in moral character, but disagree on who exemplifies these traits. The study suggests that this nomadic way of living may have driven the evolution of morality.

Even today, we want our heroes to know right from wrong

Researchers found that people best liked the heroes they rated as most moral and least liked villains they rated as most immoral. The study, published in the Journal of Media Psychology, suggests that character morality is closely tied to how much people like them.

Power to the people: How everyday acts of defiance can shape and change markets

Researchers found three techniques: ambidextrous practices, secure networks, and stealthy defiance, which helped individuals resist strict rules and structures, leading to rule relaxation and market changes. These actions were crucial for consumers and individuals with limited resources to participate in shaping the market.

Celestron NexStar 8SE Computerized Telescope

Celestron NexStar 8SE Computerized Telescope combines portable Schmidt-Cassegrain optics with GoTo pointing for outreach nights and field campaigns.

Seven moral rules found all around the world

A study of 60 cultures from around the world identifies seven universal moral rules that promote cooperation and the common good. These rules, including helping family, returning favors, and respecting others' property, were consistently found in all societies, regardless of region or culture.

You need more than just a white hat to tell the hero from the villain

Researchers found that viewers make comparisons between characters to judge their morality, with heroes appearing after villains making them seem more heroic. The study suggests that perceived villainy comes with certain advantages, such as increased altruism, in fictional narratives.

Garmin GPSMAP 67i with inReach

Garmin GPSMAP 67i with inReach provides rugged GNSS navigation, satellite messaging, and SOS for backcountry geology and climate field teams.

The impossibility of immorality

A new study by Harvard University researchers suggests that people tend to view immoral actions as impossible, leading them to make more moral decisions. When given time for reflection, participants rate one-quarter of immoral actions as impossible, but with less time, they call half of them impossible.

Reliance on reason, evidence as a moral issue measured in study

A new report from psychologists suggests that people can come to see a reliance on reason and evidence as a moral issue, leading to harsher judgments of those perceived as less rational. Individuals who moralize rationality view others as less moral and prefer to distance themselves.

Knowledge increases awareness of biodiversity despite firsthand experiences

A University of Illinois study found that visitors to Channel Islands National Park in California were more likely to assign value to areas with charismatic wildlife encounters, rather than actually biodiverse regions. The research suggests that knowledge plays a crucial role in shaping people's perceptions of biodiversity.

Bragging as a strategy: What boasting buys, and costs, a candidate

A new study found that boasting about intelligence can make a person seem more competent, but less moral, than those who remain humble. Self-effacement claims also have consequences, with declaring oneself not particularly smart worse for perceived competence than being shown right or wrong.

Kestrel 3000 Pocket Weather Meter

Kestrel 3000 Pocket Weather Meter measures wind, temperature, and humidity in real time for site assessments, aviation checks, and safety briefings.

Teens are more caring when they feel support from others

A study by University of Rochester researchers found that teenagers' caring behavior decreases during adolescence but rebounds when they feel supported by their social circles. The study also revealed that volunteering leads to increased values of social responsibility.

Sky & Telescope Pocket Sky Atlas, 2nd Edition

Sky & Telescope Pocket Sky Atlas, 2nd Edition is a durable star atlas for planning sessions, identifying targets, and teaching celestial navigation.

A cultural look at moral purity: Wiping the face clean

A new study by Prof. Spike W. S. Lee and colleagues reveals that moral purity is both universal and culturally variable. In a face culture like East Asia, facial purification has a powerful moral effect, freeing individuals from guilt-driven prosocial behavior.

Who buys fresh flowers as gifts?

A study by researchers at National Taiwan University found that consumers purchase fresh flowers for gifts primarily due to the economic, social, and expressive values of the flower. The study revealed that financial capability does not influence the likelihood of givers purchasing fresh flowers as gifts.

Female genital cutting is based on private values rather than social norms

A study of female genital cutting practices in Sudan found tremendous heterogeneity between and within communities, with attitudes and cutting habits varying widely. The research challenges the assumption that cutting is a social norm-based decision, instead suggesting that private values play a significant role.

AmScope B120C-5M Compound Microscope

AmScope B120C-5M Compound Microscope supports teaching labs and QA checks with LED illumination, mechanical stage, and included 5MP camera.

We all want high social status

A recent study published by the University of California - Berkeley Haas School of Business confirms that humans have an innate desire for high social status, which influences how people think and behave. The study found that possession of low status negatively impacts health, leading to depression, chronic anxiety, and cardiovascular ...

How do former churchgoers build a new moral identity?

A study in Journal of Consumer Research finds that former churchgoers experience deep identity crises due to the loss of morality and day-to-day guidance. As they navigate a broader marketplace, they must assume personal responsibility for their choices and reassemble their lives from new ideas, experiences, and services.

CalDigit TS4 Thunderbolt 4 Dock

CalDigit TS4 Thunderbolt 4 Dock simplifies serious desks with 18 ports for high-speed storage, monitors, and instruments across Mac and PC setups.

Reading privacy policy lowers trust

A survey by Xiaojing Sheng and Penny Simpson found that reading privacy policies can lead to decreased trust in providers, with over a quarter of respondents citing complexity as the main reason for not reading them. Almost one third of respondents expressed concern about their private information being shared or sold.

You should be ashamed -- or maybe not

Research suggests shame is a destructive emotion that hinders social connections. Professor Thomas Scheff argues that shame can manifest in larger conflicts like wars due to the reaction to it being hidden behind rationality. A good laugh is suggested as a way to resolve hidden shame, according to Scheff.

Moral in the morning, but dishonest in the afternoon

Researchers discovered that self-control decreases over the course of a day, leading to increased dishonesty in the afternoon. Participants were more likely to cheat or engage in unethical behavior when tested later in the day.

Apple iPad Pro 11-inch (M4)

Apple iPad Pro 11-inch (M4) runs demanding GIS, imaging, and annotation workflows on the go for surveys, briefings, and lab notebooks.

People attribute minds to robots, corpses that are targets of harm

Research suggests that people attribute more mind to entities perceived as targets of harm, including robots and corpses. This finding implies that moral intuitions lead to subjective perceptions of minds, which can influence decision-making on contentious issues like animal rights and end-of-life decisions.

Sony Alpha a7 IV (Body Only)

Sony Alpha a7 IV (Body Only) delivers reliable low-light performance and rugged build for astrophotography, lab documentation, and field expeditions.

Would you buy a product endorsed by Lance Armstrong?

A new study in Journal of Consumer Research found that consumers justify continued support for a celebrity or politician disgraced by scandal by separating moral judgments from professional performance. This allows them to avoid condoning immoral behavior and continue buying products endorsed by the public figure.

Suppressing feelings of compassion makes people feel less moral

A recent study published in Psychological Science found that suppressing compassionate feelings can lead to a decrease in morality. When participants were instructed not to feel sympathy or distress, they reported feeling less committed to following moral rules and being more flexible about morality.

Aranet4 Home CO2 Monitor

Aranet4 Home CO2 Monitor tracks ventilation quality in labs, classrooms, and conference rooms with long battery life and clear e-ink readouts.

Republicans and democrats less divided than commonly thought

A new study analyzing 40 years' worth of voter data suggests that Americans perceive more political polarization than actual differences exist between parties. Contrary to popular belief, those who perceive greater polarization are more likely to engage in politics, attend rallies, or donate to a party.

Moral dilemma: Would you kill 1 person to save 5?

A study by Michigan State University researchers found that 90% of participants would reroute a runaway boxcar onto tracks with only one person, overriding the moral rule not to kill. The experiment explored how people come to their moral judgments and whether behavior follows suit.

Are we more -- or less -- moral than we think?

A study by Rimma Teper and colleagues found that people's predicted moral actions don't always align with their actual behavior. The researchers discovered that emotions play a crucial role in driving moral decisions, particularly when individuals are contemplating their actions rather than facing the consequences of those actions.