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Science News Archive 2002 - Page 28


Page 28 of 93

Public strong on opinions – weaker on knowledge

A study by Cardiff University found that the British public is strong on opinions about scientific issues like climate change and biotechnology but weak on actual knowledge. The survey revealed that people's trust in sources like scientists and media outlets is low, suggesting a need for more effective communication strategies.

Ad repetition may confuse consumers: study

A study published in the Journal of Marketing Research found that ad repetition can be confusing for consumers. Students who were mentally engaged with ads performed better at matching product names and slogans than those who were not, suggesting a positive effect of mental engagement on memory.

SourceUniversity of Toronto·JournalJournal of Marketing Research·DateSep 17, 2002

Engineers model blood flow

Researchers developed a computer model of blood flow in the aorta, identifying areas prone to disturbed flows that could lead to atherosclerosis. The model uses CAT scan images and predicts where oscillating flows may cause damage, allowing doctors to assess heart disease risk.

SourceUniversity of California - Davis·JournalJournal of Biomechanical Engineering·DateSep 17, 2002

After massive experiment, results favor wildlife corridors

A University of Florida-led study examines the effects of wildlife corridors on plant pollination and seed dispersal. The findings suggest that corridors encourage the movement of plants and animals, improving ecosystem health. The large-scale experiment provides valuable insights into the benefits of wildlife corridors.

SourceUniversity of Florida·JournalProceedings of the National Academy of Sciences·DateSep 16, 2002

One gene, two important proteins

Researchers found that a single fly gene encodes two proteins with opposing actions: one inhibits the other's activity. This discovery provides insight into complex biological phenomena and may lead to novel treatments for human cancers, particularly those with overactive STAT proteins. The study highlights the importance of considerin...

SourceRockefeller University·JournalGenes & Development·DateSep 14, 2002

NIH supports ice slurry at Argonne

Researchers at Argonne National Laboratory are developing an ice slurry procedure to cool the blood and brain cells after cardiac arrests, with the goal of improving survival rates. The ice slurry cools the brain by 2-5 degrees Celsius quickly, giving medics more time to revive normal blood flow and brain activity.